July 5, 2022 Hannah Taylor

Getting Started With a Marketing Agency: 10 Questions We Hear Often

Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the questions we hear often from businesses before they team up with us!

I have no active marketing efforts. How can you help me get started?

Not doing any marketing currently? The way we see that is, the only place to go from there is up! To get started, we would have a chat with you to discuss what your short- and long-term goals are when it comes to business growth. From there, we would do an audit of your brand’s digital presence and propose a strategy for what marketing mediums we believe could be effective for you.

I need a website, and I need you to manage my social media. Can you do both?

Yes! We are a full-service agency that specializes in all things marketing (both digital and traditional). We believe marketing efforts work best when the same team is managing all aspects.

My brand needs a logo and business cards too. Can you do that?

Sure can! Again, “full-service” means we do everything from web development to social media management, graphic design to branding, print media to video production—and so on.

I’d like you to manage my social media, but I want access to it as well. Is that possible?

Certainly! We will maintain a regular social media posting calendar and conduct page maintenance on your behalf, but we can give you access to make sure you have the ability to post, edit and engage with content as your business page as well.

How much should I spend on marketing?

In getting started with a marketing agency, money is certainly on your mind. The answer to this FAQ—however much you are comfortable with. We work with clients with a wide range of budgets. We will suggest spend minimums for strategies like Google ads, YouTube ads and Facebook ads, as a few examples, that we have seen work well for other clients. However, we will always try to steer you toward the most cost-effective options for your business.

How will I know that the strategies we’re trying are working?

Here at McNutt & Partners, we like to look at the facts. A few signs that your marketing efforts are working: people tell you they’re seeing your ads. You’re seeing more customers in the door or more orders placed. Your phone is ringing more often. Bottom line—you’re busy!

If you’re a numbers person, we can also provide you metrics from your digital ads across a plethora of categories to gauge effectiveness.

I had someone else managing my marketing previously. Do we need to start over, or can you work with them to integrate the marketing assets we already have?

No need to start over. We will happily work with anyone who has previously been managing your marketing to ensure a transition that is as seamless for you as possible.

How involved do I need to be?

Hiring a marketing agency gives you the opportunity to focus on other tasks related to running your business. However, your input is always valued. We welcome any ideas, feedback or constructive criticism you may have. Our clients’ level of involvement is all different—with some being very hands-on in the marketing process and some encouraging us to run with it. We’re comfortable either way!

Who on your team should I reach out to if I need something?

We’re a small staff who can help you make a big impact! Because we’re small, you can pretty much reach out to any one of us, and we’ll get you connected with the person you need to talk to (if it’s not us) for a particular task.

How quickly can you get started on my marketing efforts?

The short answer—pretty quickly! It doesn’t take us long to spin up a marketing plan and get started. With that said, there will be certain information we need to get from you in order to proceed—so as soon as we can do that, we’ll get going!

Summary

We realize that the idea of getting started with a marketing agency may seem daunting, but we’re here to make things easy for you when you work with us. If your question wasn’t covered in these FAQs, let us know, and we’d be happy to chat with you!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

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