Accurate terminology makes all the difference. After all, knowing the correct word or phrase to describe something leads to clear communication for all parties involved. In digital marketing, one commonly-confused concept involves the difference between a social media ad vs.…
Identifying marks in your branding allow people to easily identify your business. You’ve most-likely heard of a logo, but what about a brand mark? Here we’ll break down the differences between brand marks vs. logos. Logo Your logo is a…
Every Google search happens for a reason. From searching for silly facts, to locating a place of business, to setting out to make a purchase, you came to Google with a goal in mind. Did you know—there’s a technical term…
When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…
Are you a talker, or a listener? Whether you’re a listener by nature or not, as a brand representative, it pays to slow down and listen—especially when your brand followers are talking to you on social media. Social listening is…
Whether you know what it means in relation to social media or not, you’ve likely heard the term “influencer” floating around—in the news, in the workplace, or even in casual conversation. Now’s the time to iron out that definition, and…
You know what commerce is. You likely know what e-commerce is. Now it’s time to talk about another type of commerce: social commerce. The benefits of social commerce for businesses and consumers alike are evident as social media is such…
We always reiterate the fact that consistently-posted, fresh content is one of the major keys to achieving profitable SEO results. This includes your blog posts. While you could just go slap some words on a page and call it a…
Before Instagram blew up in popularity, there was just one type of account—whether you were using it for personal or business purposes. In 2016, Instagram introduced the “professional account” as an option, and it opened up a whole lot of…
Running a Facebook business page is, more often than not, a team effort. That’s why Facebook allows you to assign roles to multiple users—each role hailing its own set of permissions or allowable actions. From full access to a simple…
Even if you don’t know what remarketing is as a technical term, you’ve more than likely already encountered it—and continue to encounter it every time you turn on your computer or unlock your smartphone. Sure, we’ve all been annoyed by…
If you’ve read any of our blogs over the years, you’ve seen our signature call-to-action at the bottom: McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit…