Our Blog

Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

6 Metaphors to Describe Social Media

Social media is its own frontier, and frontiers can be intimidating! Understanding social media and itsimplementations for marketing can be a task. To help, we’ve got a few metaphors to describe social media here to make it less overwhelming.

Keep in mind—while we associate the word “frontier” with concepts like “unknown,” we also connect it to ideas like “opportunity.” Consider each of these metaphors as an opportunity for your brand to make connections and use social media to the best of your ability!

The workplace water cooler

Are water coolers even a thing anymore? Maybe not in pandemic times. But, the water cooler in the workplace used to be the spot coworkers would meet, gather, and take a minute to catch up. It was part of a daily ritual in the office.

That’s where it aligns with social media. Your social platform(s) of choice are a metaphorical water cooler where—on a daily basis—you meet, “gather” and catch up. What was the outcome of last night’s ball game? Who is engaged to who? What’s everyone doing this weekend? Check in on social media to find out.

The dinner party

From the office to social hour—here’s another spin on ourmetaphors to describe social media. Whether it’s among friends or clients, the nature of a dinner party is to make connections. These connections in turn serve to enrich our lives, either personally, professionally or both.

Social media works much the same way. Especially as a brand, it’s your space to make meaningful connections with your followers. Showing your human side on social media is key to building lasting customer relationships.

The bulletin board

Think about passing that bulletin board in your kids’ schoollobby or at the entrance of the community center. It’s likely plastered with event flyers, business cards and tear-sheets sharing information about a variety of community happenings.

Your social media timeline also serves as a bulletin board where information is shared and exchanged in much the same way. Unlike a bulletin board, however, which is limited to one-way communication, social media allows us the ability to instantaneously respond to and engage with the content we are seeing.

The newsstand

Shifting focus from community content to harder news, social media is a newsstand where people go for information on what’s happening in the world. Engaging with this type of content as a brand can help you start conversations among your followers while painting you as a resource for helpful information.

The shopping mall

The beauty of the traditional mall setup is having all types of shops under one roof. Think of social media as an online shopping mall—with practically anything you could want available for purchase at the click of a button. As a brand, social commerce is a convenient way to reach consumers in the space where they are already spending their time.

The time capsule

This one is bordering less on metaphor and more on literal, but let’s just roll with it. Social media platforms give users the ability to make records of their lives. From displaying photo albums, to documenting significant life events, to sharing everyday stories, all of this defining content is captured in the social media landscape. Rather than an actual time capsule that will one day be dug up, this archived social content is preserved for future use.


Thinking about each of these metaphors to describe social media helps us to better-understand its societal functions, and how we can apply those functions to our marketing strategies.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

8 FAQs About Using Social Media for Marketing

When onboarding our clients to navigate the ever-changing (and often overwhelming) social media marketing landscape, we’ve noticed some common themes regarding the initial questions and concerns they have. We’ve narrowed those down here with these FAQs about using social media for marketing.

Why does my business need to be on social media?

It’s a good question, with a simple answer: because your current and future clientele is on social media. Cultivating a presence on a digital platform with millions of daily users just makes sense, doesn’t it? If consumers can’t find you on social, they may stop there at pursuing you further.

Social media also gives you a chance to not just attract customers, but to create and build lasting relationships with them through the power of communication.

Read more in our past blog: Showcasing Your Company Culture on Social Media”

What social platforms should my business be on?

Between Facebook and LinkedIn, Snapchat and TikTok, you might be wondering what social platforms are right for your business. The truth is, that depends on your brand, your goals, and your intended audience.

Of course, we help guide our clients toward the social platforms that we believe will be most fruitful for them.

Read more in our past blog: “Not All Social Media Platforms Are Right for Your Business, and That’s OK”

What kind of things should I post to my social pages?

Social media is entertainment. It’s also informative. And at the same time, it’s an interface to do business. All of that being true, we suggest a mix of these types of content for brand pages. For example, you don’t want to be all business, all the time—so not every post should have a sales pitch. Sometimes it’s great to just share a picture of your staff and what they are doing around the store that day. Other times, you might want to post news or an update about something happening in your industry. Finding the right balance among the types of social content is key.

Read more in our past blog: “Curating Digital Content: Where Do Content Ideas Come From?”

How should I structure my social media schedule?

We’ve said it before, and we’ll say it again: Consistency is key when it comes to posting on social media. We help our clients stay on a prescribed posting schedule, whether that is three posts per week, a post every day and so on. Really, your posting schedule depends on a variety of factors, such as how many page followers you have, the platform you are on, how much content you have to share and how people are responding to said content.

Read more in our past blog: “Scheduling Your Social Content: How Far Ahead Should I Plan?”

Who should manage my social media?

When it comes to the individuals managing your social media, you have options. You can do it yourself; however, the barrier most of our clients face (and the reason they become our clients) is not having time to do so as a business owner or manager. You can have an internal employee do it. Or, you can outsource it to an agency like us. The benefit of working with an agency is having access to a team of professionals trained not just in social media, but graphic design, copywriting, web development, SEO and more.

Read more in our past blog: “8 Signs That It’s Time to Hire a Marketing Agency” and “Who Can Help: Explaining Our Roles on the McNutt & Partners Team”

What technology tools do I need?

The great thing about social media marketing is that the tools you need are likely ones you already have. Do you have a smartphone with a good camera? There you go! At a base level, you could operate your social accounts entirely from your phone or tablet. However, operating at a base level is not necessarily what we suggest. If you really want to see results on social media, then taking advantage of each platform’s built-in tools is the way to go.

Read more in our past blog: “10 Tips for Taking Marketing Photos on Your Smartphone”

What is the ROI of social media marketing?

One of the reasons we are so big on using social media for marketing is that it’s a budget-friendly means of marketing. Remember: social media is free to use. So, if you make a post on a page that has a decent following and garners engagement, that means you’ve just spent zero dollars to reach potential customers. If just one of those people does become a customer, that’s a 100% return on investment!

Even if you are running social media ads, the beauty is—you decide how much you want to spend. You set a budget for a post with the intent to have it seen by more social media users. We work with clients who have a range of budgets—from $25 a month up into the thousands per month. With little required to see a return, the ROI of social media marketing is pretty good.

Read more in our past blogs: Using the Power of Social Media Ads to Grow Your Page Following” and “The Basics BehindFacebook Boosting”

Should social media be my sole form of advertising?

Ever heard of not putting all your eggs in one basket? Diversifying your assets? In marketing, it can work the same way. Social media marketing should be a complement to your other marketing strategies. For example, you may have an ad campaign running on social media that corresponds to a set of similarly-themed print ads and Google text ads. The more places you’re promoting your brand, the larger the audience net you are casting.

Read more in our past blog: “We’re a FullService Ad Agency, but What Does That Mean?”


After considering these FAQs about using social media for marketing, keep in mind that growth is the ultimate goal. A smart social media strategy can prove powerful in helping your brand achieve growth goals while building relationships that will work to your benefit.

Our goal? To help bring some clarity when it comes to your brand’s social media efforts! Let’s connect.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Facebook Page Types: Which One to Choose When Setting Up Your Page

Setting up a new Facebook page for your brand comes with its share of steps. One of those includes Facebook page types. Selecting the appropriate Facebook page type for your business ensures that not only are you accurately represented on the platform’s interface, but also it can benefit you in terms of SEO and how easily users can find you on social media.

The six Facebook page types

Disclaimer: We’re writing this blog at the beginning of 2022 (the first blog of 2022, in fact!). Facebook switches things up on us all the time, but right now there are six Facebook page types for you to choose from when setting up your page.

Please note—these are the six broad Facebook page types. After you select one of the six, you will be prompted to choose from a corresponding list of more specific categories to assign to your page. Currently, each page can select a maximum of three specific categories under the page type.

Local Business or Place

Does your business have a physical location that you want customers to come to at any time during your open hours? This category is for you. Retail stores, food service, hotels, museums, real estate, schools—all fall into the “Local Business or Place” Facebook page type.

Company, Organization or Institution

If you have a physical location, but you don’t need to necessarily bring foot traffic to your place of business, consider the Company, Organization or Institution page type. If you have a franchise with multiple locations, and your Facebook page is representing the franchise as a whole, this is also a good type to select. In addition, Company, Organization or Institution applies service-based businesses where you go to the client (think consulting, computer support, distribution). Other business types under this umbrella include non-profits, law offices, churches, media/news organizations and travel agenices.

Have an online business? Select this type if you sell online only though your own website.

Brand or Product

If you sell products online but through more than one website (via more than one retailer), your page should carry the Brand or Product title. Well-known brand names would choose this category (think Nike, CoverGirl, Pepsi). The product categories under this page type range from appliances to electronics to health/beauty and beyond.

Artist, Band or Public Figure

This one’s pretty self-explanatory (but you may get it confused with “Entertainment,”). If you’re an artist or band—yup—this is you. The “Public Figure” portion of the designation is where it may get unclear. Public figure applies to actors, athletes, authors, business personalities, chefs, coaches, doctors, journalists, lawyers, politicians—the list goes on.


If Artist, Band or Public Figure applies to an individual person, then this Facebook page type applies to the physical works, entities or venues surrounding those individuals. For example, albums, books, movies, radio/TV stations, record labels and sports venues fall into this Facebook page type.

Cause or Community

Upon reading this last one, your brain might automatically think “non-profit.” However, “Non-Profit Organization” is actually a specific category under the umbrella of Company, Organization or Institution. You might also think a church or government page should select Cause or Community; however, “Community/Government” and “Church/Religious Organization” both fall under “Local Business or Place.”

Confused? The Cause or Community page type is the only one of the six that does not have further categories to select from. Thus, it’s presented as somewhat of a catch-all page type. It’s not entirely clear what this page was intended for without it having sub categories to select from. Our best guess is perhaps it would be good for a group raising money for a specific cause (through a GoFundMe for instance) or an informal neighborhood page. However, there are also Facebook Groups for this purpose.

When will I be prompted to select a page type?

When creating a new page, the page type should be the first thing you are prompted to select (see the screenshot above for what it looks like). This menu should pop up before you enter in any other information about your page.

Tip: if after reading this you’re still not sure which page type is right for you, try selecting one and seeing which subsequent categories are available. If nothing in the more specific categories under the type you selected seems to apply to you, then you may need to go back and select one of the other five page types.

If you think later that you may have selected the “wrong” page type, don’t worry—you can go back and change it.


Selecting the most appropriate one among the Facebook page types is important to ensure that the most relevant information is associated with your public-facing social media presence. If you need help selecting a page type for your brand’s Facebook page, we’re here!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

McNutt & Partners’ Top 10 Blogs of 2021

With about five days left in 2021, we’ve got just enough time for a recap. We’ve written 52 McNutt & Partners blogs this year, but we’ve narrowed it down to a select few that we thought were especially useful, interesting and/or representative of the times we’re living in. Take a look at McNutt & Partners’ Top 10 blogs of 2021.

“The Anatomy of a Marketing Social Post,” Jan. 4, 2021

The word “anatomy” may conjure intimidating memories of sitting in high school science class. But don’t be scared. We’ve broken down a marketing social post into some of its most base parts to help get you started. Read the blog.

“Why We See Digital Ads After Talking About Something,” Jan. 25, 2021

Are Facebook and Instagram “listening” to us? In a way, yes—but not in the way you might think. We see digital ads after talking about something because social media apps like Facebook and Instagram are extensively tracking our actions, both online and off. Read the blog.

“4 Ranking Factors That Affect Facebook’s Algorithm in 2021,” March 8, 2021

Facebook uses its infamous algorithm to determine how it shows content to its users. Understanding Facebook’s algorithm in 2021 is important to know how your content is being interpreted. Read the blog.

“Blog Longevity: How Blogs Keep Helping Long After They Post,” April 12, 2021

Are blogs still relevant? Yes! Your blogs keep helping long after they post by contributing to both brand awareness and SEO efforts. Read the blog.

“8 Signs That It’s Time to Hire a Marketing Agency,” June 21, 2021

Sometimes all you need is a sign. Well take this as one! An agency can help alleviate the burden of daily marketing tasks so you can run your business uninterrupted. Read the blog.

“What’s in a Name? 5 Tips for Naming Your Social Media Pages,” July 5, 2021

Think of your social media pages as physical representations of your online identity. The way you name your business’ social platforms makes a difference in how you appear professionally and when it comes to the ability for people to find you online. Read the blog.

“10 Tips for Taking Marketing Photos on your Smartphone,” Aug. 23, 2021

You don’t always need fancy equipment and an expensive photographer for your marketing photo shoots. Taking marketing photos on your smartphone is an easy way to get into a consistent content-creating routine. Read the blog.

“Curating Local Content: Community News as a Marketing Strategy,” Oct. 11, 2021

Did you know that being a resource for local happenings can benefit you from a marketing standpoint? Using community news as a marketing strategy not only generates appeal for your brand by presenting you as a resource in your area, but it can also drive traffic to your website and other digital assets. Read the blog.

“Trending Now: Link Sharing on Instagram Stories,” Nov. 1, 2021

Link sharing on Instagram stories became a thing in 2021, and we’re signing the platform’s praises for making it a reality. Read the blog.

“Why It’s Time to Get on TikTok Right Now,” Nov. 29, 2021

You’ve been wondering, and we’re here to tell you: it’s time. In 2021, TikTok started to stand out as a true contender for social media marketers. Read the blog.


Well there you have it, folks: McNutt & Partners Top 10 Blogs of 2021. That’s a wrap on the year! As we wind down 2021, we’ll be excited to crank out more helpful content for you come January. Happy New Year from the McNutt & Partners team!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

It’s the Most Wonderful Time of the Year by McNutt & Partners

Oops, we did it again. No, we’re not quoting Britney—we’re talking about another festive parody! To add to McNutt & Partners’ 12 Digital Marketing Days of Christmas and Deck the Halls with McNutt & Partners, we bring you a new creation. Get that familiar tune in your head to sing along this year to It’s the Most Wonderful Time of the Year by McNutt & Partners.

It’s the Most Wonderful Time of the Year by McNutt & Partners

It’s the most wonderful time of the year

With your marketing excelling

And search engines yelling your website’s top-tier!

It’s the most wonderful time of the year.


It’s the hap-happiest season of all

With those businesses Tweeting and customer greetings

On your Facebook wall!

It’s the hap-happiest season of all.


There’ll be content for posting

Live videos for hosting

And page follower counts to grow.

There’ll be Instagram stories

And blog categories

To help you with your SEO!


It’s the most wonderful time of the year

There’ll be sales overflowing

And stats will be showing

You’ve had a great year!

It’s the most wonderful time

It’s the most wonderful time

Oh the most wonderful time

Of the year!

Merry Christmas from the McNutt & Partners Team  

Another year, another cheesy cover of a popular holiday song. Slowly but surely, we’re building our Christmas album—and maybe It’s the Most Wonderful Time of the Year by McNutt & Partners can be our first single!

In all sincerity, we wish you and your loved ones a very merry Christmas and happy holiday season. May you be surrounded by peace, love and prosperity for now and years to come.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.



Marketing Defined: Explaining Search Intent and Its Relationship to SEO

Every Google search happens for a reason. From searching for silly facts, to locating a place of business, to setting out to make a purchase, you came to Google with a goal in mind. Did you know—there’s a technical term for that! It’s called search intent. In explaining search intent, we’ll touch on why it’s a useful concept for brands in their SEO efforts.

Explaining search intent

It’s a simple term that describes a simple concept. Put plainly, search intent refers to the reason for someone doing an online search. Flipping the terminology, it’s the intent behind the search.

Easy enough. Think about your last Google (or another search engine) search. What did you type in, and why? Were you looking for a location on a map? Were you doing your holiday shopping? Were you trying to prove to your best friend that dolphins really do sleep with one eye open? (It’s true, look it up.) Each of these represents a different type of search intent.

Since Google is super smart, its algorithm makes it a point to anticipate a user’s search intent and display results relevant to that intent. With that thought in mind, we’re getting warmer as to how search intent can be useful to SEO (more on that in a minute).

Side note: you might see “search intent” referred to as “audience intent” or “user intent” in other instances.

Types of search intent

The examples we have described so far in explaining search intent fall into certain categories. Here are the main types of search intent.


Though you might think “Google maps” on this one, this is actually describing people navigating the internet itself. With navigational search intent, people are looking for a specific brand’s website. For example, if you type “mcnutt partners” into the search bar, our website appears at the top of the results. As a brand, this is what you are striving for to make sure users can find your website quickly and easily.


Arguably the broadest search intent category, informational search intent refers to people looking for information about a particular topic. For example, “why do dolphins sleep with one eye open” represents informational intent. Google recognizes that the intent here is informational and will in turn display results relevant to the query. Everyday searches like the weather and directions also fall into this category.


Beyond looking for information about a topic, investigatory search intent refers to doing commercial research with the eventual intent to buy. As a brand, your SEO strategy will determine whether or not you show up as a suggested vendor in a relevant search. For example, if you are a florist in Atlanta and someone searches “best florist in Atlanta,” you would hope to appear on the first page of the search results.


From buying later, to buying now, transactional search intent is when a user comes to Google ready to pull the trigger on a purchase in that browsing session. The immediacy of this type of intent often indicates that the consumer already knows what he or she wants to buy and is simply trying to navigate to the place to do so.

Why search intent is relevant to brand SEO

From a brand perspective, you need to think backward when considering search intent. You’ve got your website pages, but what keywords do you have associated with them? And do those keywords match the search intent of your target audience?

Using keywords that are specific to search intent can give your pages a better chance of ranking in search. Going back to the florist example, if you have a page that gives information about the types of Valentine’s Day bouquets you sell, but doesn’t actually have an ecommerce function to place an order, then you might connect it to keywords like “information about Valentine’s Day flowers in Atlanta” or “types of Valentine’s Day bouquets.” On the other hand, if you allow customers to place an order through your website for bouquets, then the keywords might instead be “buy Valentine’s Day bouquets in Atlanta.”

The main thing to keep in mind when explaining search intent and its relevancy to SEO is whether the content on your pages matches up with the search intent that you would like to rank for. If your ecommerce page uses keywords that are more informational, then you may not rank as highly as you would like for the “buy flowers” search terms, and you should likely make some changes.


The intent of this blog? To explain search intent and how thinking about it can work to your benefit when crafting your SEO strategy! You don’t have to strategize alone. Let our team help you!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Why It’s Time to Get on TikTok Right Now

You’ve been wondering, and we’re here to tell you: it’s time. If you didn’t read the title, we’ll back it up a bit. The video-based social media platform TikTok has become a household name over the past few years. But it’s only recently started to stand out as a true contender for marketers. As much as our mostly-Millennial staff feels comfortable sticking to our tried and true social platforms, we have to admit—it’s time to get on TikTok—and we have some compelling reasons why.

A quick trip through TikTok

TikTok is a video sharing social media network. Distinct from YouTube, TikTok’s videos are limited in length (currently three minutes is the max, up from the original 15 seconds)—making the platform’s content quick and easy to consume. Users can engage with content in the form of likes, shares and comments.

Like Instagram, TikTok features a scrolling feed of content; however, each user’s feed is tailored to their individual interests. It works using a recommendation system that TikTok refers to as its “For You” feed.

The content itself? A mix of amateur and professionally-composed videos. Many are based on trends and challenges that were born in the app itself, while others focus on music, comedy, tutorials and beyond.

Though TikTok’s popularity is rooted among Gen Zers, the app is growing to encompass a more diverse demographic of users—including celebrities, brands and more.

TikTok’s rise to power

Chinese app developer ByteDance is responsible for the emergence of TikTok when, in 2016, the company rebranded the app Douyin so it would appeal to more international users. The next year, ByteDance acquired rival app Musical.ly and merged the two under the one name: TikTok. From there, TikTok shot to popularity, becoming the most downloaded app in Apple’s App Store in 2018.

In December 2019 the app reported 507 million active users. Seeing a surge of new users in the pandemic, TikTok reported 1 billion active global users in September 2021.  As of that month, TikTok was available in 154 countries worldwide.

A few more stats

Here are few more notable stats for TikTok in 2021, courtesy of SproutSocial.

  • More than half—62 percent—of TikTok users are between ages 10 and 29.
  • TikTok users spend an average of 46 minutes a day on the platform.
  • 90 percent of users access TikTok every day.
  • The app generated approximately $1 billion in revenue in 2020.

The power of TikTok for marketers

If you’re still not convinced that it’s time to get on TikTok—consider these points.

Immense user base

TikTok is a space where literal billions of daily users are spending their time, so the brand awareness opportunity for the platform is immense. In fact, according to Hootsuite’s Social Media Trends 2022 Report, TikTok experienced a 700 percent increase over last year in whether marketers perceived it as a successful platform for reaching their business goals.

“For You” feed works to your advantage

TikTok gives marketers a helping hand in the sense that users do not have to be following your account to see your video. The platform serves up videos based on users’ prior expressed interests and engagement, so your content has a better chance of being seen organically than it would on other platforms. For example, as of the date this blog was written, the first (and at that time only) TikTok video posted to our McNutt & Partners account had 492 views, though our page only had two followers!

New space for marketers

In addition, TikTok is still a relatively new space for marketers, so competition is not (yet) as saturated as it is in places like Facebook and Instagram.

Fun content to create and share

Keep in mind—the type of content that TikTok users expect and want to engage with is creative, lighthearted, amusing and useful. In fact, the platform’s tagline for its advertising space is “Don’t make ads. Make TikToks.” This is a call for marketers to create content that fits in seamlessly to the TikTok environment.

Establishing a TikTok presence

Even if you’re not ready to attempt paid advertising on TikTok, simply establishing a presence there could be to your brand’s benefit. And based on the lighthearted nature of the platform, it should be fun! Give it a try and see how it can work for your business.


The introduction of anything “new” in the tech space typically comes with a bit of apprehension to adopt it. However, we think it’s time to get on TikTok—and we can help your brand do just that!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

7 Reasons to Be Thankful for Social Media

Every year around this time we try to pinpoint something to attribute our gratitude toward. This year, we’re feeling social! (And no, not just at the office holiday party). We often hear about people “getting off” social media for this reason and that, but let’s talk about why it’s actually pretty awesome with these reasons to be thankful for social media.

Keeps us connected.

This one kind of prompts the response: Duh! But let’s take a step back. Think about those people whose numbers you don’t have, but you were able to message them for something you needed because you are friends on Facebook. Or what about birthdays—who admits that social media is the only way they keep up with birthdays these days? (::raises hands::)

These are specific examples of ways that social media keeps us connected in our everyday lives, but its role as a societal connector is so much bigger than that. Social media certainly makes the world a lot smaller in the best way possible.

…and keeps us connected remotely.

Back to that small world thing. Pandemic society has placed the concept of “remote” work, “remote” socializing, “remote” life in the spotlight. Thanks to social media, we are able to stay connected from our couches, from an airplane, and from our smartphones waiting in the doctor’s office. The connectivity is essentially limitless (pending a cell or internet connection). And we think that’s pretty cool.

Serves as a channel for news and information.

In addition to serving as a social connector, we are thankful for social media acting as a source of information. For many of us, getting on social media each day is akin to reading the daily newspaper. From community groups sharing information about local road closures to global media outlets reporting about delays in shipping canals, we hear about it on social media.

Provides entertainment.

Also in the flow of information spread across social media, we’re thankful for entertainment. Funny cat videos, office-related memes, movie previews, album releases from our favorite artists—we consume it all on our go-to social channels.

Acts as a teaching tool.

Cue the YouTube and TikTok tutorials! We are thankful for social media because it teaches us the things we need to know in life. How to change a tire? You’ve got it. How to curl your hair? Start browsing. Cooking?—There are social platforms specific to cooking alone! No need to dust off the encyclopedias—social media has us covered.

Gives brands an online presence.

Of course, we couldn’t mention our reasons to be thankful for social media without talking about brand presence. Social media gives businesses a space to exist online—one where they can not only share their products and services and showcase their brand culture, but also interact with current and potential clientele. Along with these advantages comes the opportunity to couple organic interaction with paid social ads. Social media: if you’re a brand, it’s a place you want to be!

Creates a record of our lives.  

Back to the more personal side of social media—it is a literal record of our lives. Don’t think about it in the scary, somebody-is-spying-on-me type of way though. In a nostalgic way, social media is an archive of our photos, our life events, and our interactions with our loved ones. We all like getting those “5 Years Ago Today” reminders. Think about when that becomes “25 Years Ago Today!” Sure, it might make us feel old, but the ability to look back on these memories is pretty great.


One more time for the people in the back—we’re thankful for social media, and we’re not afraid to say it! We’re also thankful for our clients and brand followers for allowing us to do what we love to do! Happy Thanksgiving from the McNutt & Partners team.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

4 Takeaways From Hootsuite’s Social Media Trends 2022 Report

As we look toward 2022, social media as a presence in the world of marketing remains in relative infancy. With less than two decades under its belt serving as a networking and consumer space, the concept of social media is one that is evolving rapidly as we continue to hone in on the most efficient ways to harness its usefulness. Hootsuite’s sixth annual report analyzing global social media trends showcases current trends slated to become stronger in the new year while also highlighting fixtures in the social sphere that are likely here to stay. Here are a few of our takeaways from Hootsuite’s Social Media Trends 2022 Report.

Niche communities are stronger than ever.

From gardening to glamping, from computer games to comedy, we as humans gravitate toward that which interests us most. In the social media realm, this has become more apparent than ever—and there are now more opportunities than ever for social media users to discover and become apart of these niche online communities.

These niche communities can exist in the form of Facebook groups tailored to a specific topic, for example. Or, they can manifest in an entire social platform, such as Steam and Twitch for gamers.

For marketers, it’s important to take note of the communities that may be relevant to your product or service and tap into that potential.

Social ad focus is shifting platforms.

Most marketers are familiar with social media advertising opportunities on platforms like Facebook and Instagram—and the report reveals that these are still relevant. Now, however, platforms like TikTok, Pinterest and Snapchat are in the spotlight as potential social ad spaces for marketers.

Let’s consider some statistics. According to Hootsuite’s Social Media Trends 2022 Report, TikTok experienced a 700 percent increase over last year in whether marketers perceived it as a successful platform for paid ads. Even more impressive—Snapchat saw a 1,200 percent increase in response to the same question! Meanwhile, Facebook and Instagram saw 25 and 40 percent decreases, respectively.

The report goes on to describe that TikTok and Snapchat ads are perceived as more fun and enjoyable to consumers and now have a competitive reach to TV ads. The takeaway for marketers? Create ads that fit seamlessly into the content, rather than stand out as an ad and interrupt the social experience.

Social commerce has become a standard.

The pandemic brought social commerce on strong. Two years later, it’s still going strong—and growing. In fact, the global social commerce industry is currently worth more than half a trillion U.S. dollars, Hootsuite’s Social Media Trends 2022 Report states.

While social commerce does include consumers making direct purchases from social media platforms, it functions in other ways for consumers as well. Information gathering. Brand identifying. Product discovery. All of this now happens on social media—not just Google.

Here’s a stat. Fifty-three percent of global internet users aged 16 to 24 said they use social networks for brand research, compared to 51 percent who said they use search engines. What is currently a slight difference in preference percentages is poised to increase in 2022.

Marketers, consider the concept of the social storefront. Whether you are directly selling products from your social media pages or not, your pages serve as a “social storefront” where consumers can stop by in their social media time to garner info about your brand, products and services.

Consider social media as a platform for customer service.

Here’s a concept that was also fueled by the pandemic. Social media (if brands are doing it right) is now for many consumers a more immediate and convenient way to reach a business (rather than calling and potentially sitting on hold). Old schoolers out there who prefer a phone call may protest, but hey—we’re talking about trends here.

Heading into 2022, the lines are now blurred between a business’ customer service team and social media team. Providing excellent customer service on social media is not just something your brand should do—it’s now a necessity. This means responding to comments, public messages and private messages with the same manners and decorum as one would addressing a customer in person or over the phone.

For social media teams, this may prompt the need for some good old-fashioned customer service training.


Hootsuite’s Social Media Trends 2022 Report gives us valuable insights into what brands and marketers should be focusing on in the realm of social media as we wrap up 2021 and embrace the new year. The future of social media as a marketing platform is inspiring as we unearth new ways to connect with one another.

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