Our Blog

Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

In the News: A Beneficial Change to SEO in 2021

Change can happen at any time. The turn of the new year, however, is typically a standard checkpoint for inciting change we would like to see in our lives. At McNutt & Partners, we like to see change that involves making SEO goals more attainable for our clients. Appeasing Google and its ever-changing algorithm is no clear-cut task, which makes this beneficial change to SEO in 2021 all the more welcomed.

Keywords 101

Back to basics: keywords as they relate to SEO are target words or phrases that appear on your website pages. These words or phrases are ones you intend for Google to notice, and therefore rank your page as a result when a user types a similar keyword into its search box.

When paying attention to SEO on your digital assets, it is important to identify multiple keywords (a main keyword, and then variations of that keyword) for which you want your content to rank.

The back story

Though we are associating this change to SEO in 2021 with the new year, it’s actually something that has been developing over time.

Google’s old way of ranking content for keywords involved website pages with long, long blocks of text. On these pages, you would identify a target keyword (as usual), and then, by creating subheads, incorporate many, potentially hundreds, of keyword variations on that same page within that long, long block of text. We’re talking thousands of words on a single page.

For example, if our target keyword was “how to play guitar,” variation keywords could include “how to pluck guitar strings,” “how to hold a guitar,” “how to play guitar for children,” etc.

Being able to rank this way, with a never-ending, thousand-word blog entry, hasn’t changed. The problem with ranking this way? Long blocks of text are not user friendly. They also require more effort on the part of the content creator.

Shorter is better

The beneficial change to SEO in 2021 that we are referring to offers more flexibility. Now, instead of creating one gargantuan block of content on a single page, Google is actually favoring multiple, focused pages with smaller areas of content. With this shift, you’re more likely to rank by having multiple pages with different answers to questions within a subtopic, rather than one long page with many.

This is a benefit because it allows for a greater volume of blog posts, rather than needing to consolidate them into one page. This can possibly lead to users being drawn in over time, keeping interest sustained.

In other words, lengthier copy on web pages is now not necessarily better for SEO—a shift from the way things used to be.


Google’s algorithm has changed over time to favor a new way of ranking for keywords. This beneficial change to SEO in 2021 will help content producers to simplify their strategies while making content easier to consume.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.


The Anatomy of a Marketing Social Post

The word “anatomy” may conjure intimidating memories of sitting in high school science class. But don’t be scared. The anatomy of a marketing social post is pretty simple—(and involves a lot fewer parts than the human body).

Speaking of intimidating, using social media for marketing can be just that. Scores of ad options, an infinite audience, the ability to post ‘round the clock. But these same qualities that can make social media marketing daunting are also the qualities that make it such a viable advertising option for businesses.

Never posted to your business’ social page before? Posted, but not sure if you’re doing it right? We’ve broken down a marketing social post into some of its most base parts to help get you started.

A quick reminder

A social post is copy, an image/video, or copy paired with an image/video (the latter being the best option, in our opinion) posted to your business page’s public timeline or feed. Your page’s followers (and beyond, depending on the format of the post) can view, react to, comment on and share this content.

Here, we are specifically talking about social posts used for marketing purposes. This is not to say that every post on your business’ page must be marketing-related. In fact, we suggest having a healthy mix of marketing posts with posts that showcase the culture of your brand.

The anatomy of a marketing social post

Any effective marketing messaging has a few key parts, and the anatomy of a marketing social post is no different.

Attention grabber

Do we have your attention? Every marketing social post should start out with an attention-grabbing statement or question. Reel them in with something that makes them stop their scroll to read your post.

Quality offering

Now that you have their attention, let them know what you’re bringing to the table. Describe your offering, whether it’s a specific product/service, special discount, upcoming event, etc.

Call to action

They’ve got the message. They want what you’ve got. Now tell them how to get it! The anatomy of a marketing social post would not be complete without the critical call to action. Direct people to your website, urge them to send you a private message—whatever makes sense for your brand.

Other tips

  • Keep copy brief. Shorter posts are easier to consume.
  • Always include an image or video. Consumers are visual!
  • Add your own flair. People respond better to posts with personality. Don’t hesitate to insert yours into your content.


We told you it was simple! Follow this outline for the anatomy of a marketing social post to set up a strong foundation for your brand’s social media content.

As always, if you don’t have the time or means to do it yourself, the McNutt & Partners team would be happy to help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.



McNutt & Partners’ Top 10 Blogs of 2020

Hey, 2020. You’ve thrown us some curveballs. But it hasn’t been all bad! McNutt & Partners’ Top 10 Blogs of 2020 are helping us reflect on the year—including the knowledge we’ve been able to put to good use and share with the world. See what made our Top 10.

There is No Magic Bullet: The Problem with SEO Guarantees,” Jan. 20, 2020

If you’re a business owner, you’ve likely received emails from “marketing” companies making lofty promises, such as getting you to the top spot on Google. But there’s a problem with SEO guarantees like these. In the reign of Google, there are no guarantees. Read the blog.

Social Media Glossary: 20 Terms to Know,” March 9, 2020

Educating yourself before delving into social media can help you feel more confident in the messages you are wanting to communicate to your audience. Use this glossary as a guide! Read the blog.

Stay Connected: Using Social Media While Social Distancing,” March 23, 2020

A global pandemic restricts our ability to safely interact with one another face-to-face. Using social media while social distancing can benefit you by not only keeping you in the loop, but by keeping you connected to your fellow human beings. Read the blog.

FAQs Answered: Why Reusing Passwords is Bad,” May 4, 2020

Along with the desire to use passwords you’ll remember comes a major security threat. Reusing passwords not only makes your accounts more susceptible to hacking, but it also promotes poor cyber security habits. Read the blog.

Spam Alert: Tips for Spotting a Scam Email,” May 18, 2020

Like it or not, spam happens. However, recognizing a scam email can make the difference between simply deleting the wayward message and getting taken advantage of. Read the blog.

McNutt & Partners’ Social Media Wish List,” June 15, 2020

If we could rule the social media realm, these factors would already be at play. Maybe by putting this out into the world someone will hear our concerns? Hey, it’s worth a shot! Read the blog.

Digital Expression: Using Emojis in a Professional Setting,” July 13, 2020

In marketing, emojis can be a useful tool for livening up your content; however, at the same time, knowing when to avoid them is key for maintaining your professionalism. Read the blog.

How Social Media Has Changed During a Pandemic,” Aug. 3, 2020

Like everything else, social media has changed du ring a pandemic—and it remains to be seen which changes are temporary and which will become the new norm. Read the blog.

McNutt & Partners’ Guide to Logo File Types,” Aug. 17, 2020

With such an important role to play, it’s critical that your logo always looks its best—whether it’s being displayed digitally or in print. Use this guide to logo file types to help clear up the alphabet soup that is logo files. Read the blog.

5 Reasons McNutt & Partners Is Thankful in 2020,” Nov. 23, 2020

It’s true that we’ve had a lot to complain about in 2020. But instead of spending time being down about many things out of our control, we’re pointing out a few things we’ve been thankful for this year. Read the blog.

Adios, 2020!

Wrapping up McNutt & Partners’ Top 10 Blogs of 2020, we want to wish you a very happy new year. From establishing new beginnings, to expanding upon the foundations we’ve already laid, let’s embrace 2021 wholeheartedly. Happy New Year!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Deck the Halls with McNutt & Partners

Earworm, brainworm, sticky music—they all refer to those songs that get “stuck in our heads.” This happens all the time throughout the year. During the holidays, however, it seems that those festive carols “stick” in our brains just a little harder. From “Rudolph the Red Nosed Reindeer” to “Rocking Around the Christmas Tree,” we could sing them in our sleep (and probably do). Since we know them so well, it’s always fun to shake things up a bit and see our favorite songs in a new way. We’ve done the “12 Digital Marketing Days of Christmas,” but this year we’re highlighting another favorite. It’s time to Deck the Halls with McNutt & Partners.

Singing isn’t our best talent, so we’ll leave that part up to you as you follow along!

Deck the Halls with McNutt & Partners

[Verse 1]

Deck the walls with fresh new content

Fa-la-la-la-la, la-la-la-la

‘Tis the time to claim your digital presence

Fa-la-la-la-la, la-la-la-la

Don we now our brand new logo

Fa-la-la, la-la-la, la-la-la

Trolls online are just a no-go

Fa-la-la-la-la, la-la-la-la

[Verse 2]

See your search engine rankings flourish

Fa-la-la-la-la, la-la-la-la

Website traffic is its purpose

Fa-la-la-la-la, la-la-la-la

Trust us with your consistent branding

Fa-la-la, la-la-la, la-la-la

While we watch your reach expanding

Fa-la-la-la-la, la-la-la-la

[Verse 3]

Say goodbye to your old school website

Fa-la-la-la-la, la-la-la-la

Replace stale graphics and give it a rewrite

Fa-la-la-la-la, la-la-la-la

Find us now on our social pages

Fa-la-la, la-la-la, la-la-la

Let’s make next year one for the ages

Fa-la-la-la-la, la-la-la-la

Happy holidays from us to you

Nothing like a holiday classic with a marketing twist! Maybe Deck the Halls with McNutt & Partners won’t make it to the top of the charts, but it was fun for a few minutes of entertainment.

As we observe the holiday season, we wish all the best for you, your friends and your loved ones. May you experience peace and contentment now and into the new year. Happy holidays from the McNutt & Partners team!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Shopping During a Pandemic: The Shape of E-Commerce in 2020

Kicking your feet up with your laptop, iPad or smartphone and knocking out all of your holiday shopping in one sitting is a luxury. It wasn’t always the case that we could make purchases in our pajamas from the privacy of our homes, and we have e-commerce to thank for that. In 2020, the line between shopping online as a luxury and shopping online as a necessity has become a bit more blurred. As we’ve navigated a global pandemic, e-commerce has skyrocketed—and we have the statistics to prove it. Let’s take a closer look at the shape of e-commerce in 2020.

Five years ahead of schedule.  

The rate at which a larger volume of consumers have shifted from physical shopping to online shopping has accelerated approximately five years thanks to the pandemic. (CircleID)

Start of the pandemic stat.

In the United States, more money was spent online in April and May 2020 than the last 12 Cyber Mondays combined! (SocialMediaToday). This was during the time that most of the country was first under some sort of lockdown or quarantine.

A record-shattering Cyber Monday.

Cyber Monday was THE biggest U.S. e-commerce day ever. Retailers garnered $10.84 billion on Cyber Monday 2020 compared to last year’s $9.4 billion. (Business Insider)

Early cyber shopping trends.

Though Cyber Monday 2020 was a record-setting day for e-commerce, it still did not meet anticipated spending projections, which were between $10.8 and $12.7 billion. With e-commerce being an extremely accessible option, experts suspect that this may be due to the fact that shoppers started taking advantage of holiday sales that were happening as early as October. (Business Insider)

Brands prioritizing mobile commerce.

Another trend worth mentioning when considering the shape of e-commerce in 2020: mobile commerce. In 2019, 53 percent of e-commerce sales happened on mobile devices. By the end of 2021, that percentage is expected to be around 73 percent. Many brands are now designing their e-commerce platforms with “mobile-first” in mind. (CircleID)

Social commerce gaining traction.

A few stats to consider: in a recent survey, one in four companies was currently selling its products/services on Facebook. In addition, the same survey showed that brands with at least one active social media account make 32 percent more sales than online retailers who are not active on social media. (ecommerce guide) This type of selling, known as social commerce, is another type of online shopping.

A shift in consumer expectations.

Take note! This is important. Sixty-eight percent of consumers say the pandemic has heightened their expectations of retailers’ digital offerings. This includes being able to make online purchases. (SocialMediaToday)

Wrapping up 2020 and beyond.

The future is not only bright for e-commerce. The future is e-commerce! E-commerce sales are expected to reach more than $4 trillion in 2020. Jumping ahead to a little ways down the road, experts predict that more than 95 percent of all purchases will be conducted online by 2040. (ecommerce guide)

The bottom line.

E-commerce was already slated to grow and keep growing. But thanks to the pandemic, e-commerce in 2020 has not only grown, but has set new standards for how our society conducts business.

It’s important for brands to note this trend, as offering e-commerce options may now be expected of businesses sooner than they originally thought in order to appease consumers and keep up with the competition.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

A Quick List of Holiday Marketing Ideas for 2020

Yes, everything has changed in 2020—from the way we interact (or don’t interact) in public, to the way we shop, dine, travel—and pretty much do everything else. But the holidays are still the holidays! Take comfort in the holiday season as a constant in our lives—a time to reflect on the highlights of the year and look forward to what’s next. As you ramp up for the holidays and wind down for the year, we’ve put together a few marketing ideas that are just “oh-so-2020.” See if you can incorporate any of these holiday marketing ideas for 2020 into your next few weeks!

Gift branded items for the times.

Putting your logo on little takeaway items at events and as gifts with purchases is not a new concept. However, think about new items to brand for 2020: face masks, door pulls and mini hand sanitizer, to name a few.

Create a virtual holiday card.

You’ve seen those “yearly update” holiday cards, where people hit the highlights of what happened in their families or businesses over the past year. Instead of or in addition to mailing physical cards, consider doing a virtual year in review instead. Record a short video talking about some of the highlights your brand experienced in 2020. If highlights are few and far between, try mentioning a few things you are grateful for instead—including your loyal customers! You can post the video to your social accounts and/or send out in an email blast.

Provide online shopping options.

At this point, it may be a stretch to up and transition to a fully-functional e-commerce site before the end of the year. But there are other ways to provide online shopping options for the holidays. Social commerce, for example, allows you to sell products and services to consumers directly on social networks themselves. It may be something to play around with, as consumers are more inclined this year than ever to skip the in-store shopping and buy online.

If possible, play Santa.

Along the lines of shoppers not wanting to leave their homes, this one among our holiday marketing ideas for 2020 may only be possible for certain types of businesses. We’ve seen businesses in our local area offer to hand-deliver items purchased from their stores to homes nearby. It’s a personalized way to help those who may be hesitant or unable to come shop in-person.

Show what you are doing to play your part.

Providing sanitizing options for both customers and employees is now a standard that businesses are expected to meet. Use this fact to your advantage in your marketing strategy. Products like Sanitation Station allow you to display your branding while providing sanitizing materials to patrons—a win-win for everyone!

Offer loyal customers something to look forward to.

Having something to look forward to is the spice of life! As 2020 turns into 2021, give customers something they can be excited about in the new year—like a special offer or discount during the month of January, an upcoming exclusive shopping event on the calendar, or even something they can use when we are back to business as usual.  (For example: “Shop online now, get in-store savings later.”)


Use these holiday marketing ideas for 2020 as a springboard for successful outcomes over these next few weeks. With all the changes 2020 has brought to our world, all we can do is make the most of them and move forward! Wishing you a very happy holiday season.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Marketing Defined: The Benefits of Social Commerce

You know what commerce is. You likely know what e-commerce is. Now it’s time to talk about another type of commerce: social commerce. The benefits of social commerce for businesses and consumers alike are evident as social media is such a driving force in today’s society.

What is social commerce?

“Social” plus “commerce” equals, you guessed it—conducting business on social media.

Where human beings interact, human beings will do business. It only makes sense that as social media has become a primary means of interaction and communication for a majority of the general public, it has also become a platform for brand-to-consumer interactions.

Social commerce makes sense for a lot of businesses right now. In fact, according to Hootsuite, it’s currently an $89.4 billion market poised to grow to more than 6 billion in the next seven years. When it comes to the benefits of social commerce, the numbers say it all.

What does social commerce look like?

Social commerce is the practice of selling products or services directly to a consumer on social media. This differs from e-commerce, which refers to the sale of products via a website or dedicated brand app. With social commerce, the transaction happens on a social media platform itself.

Social platforms offer a variety of formats in which social commerce can take place. Facebook Shops, for example, is Facebook’s built-in platform for businesses to sell their products and services on the social media network. (It also works similarly on Instagram.) Facebook Shops allows you to make customized collections, incorporate your proprietary branding and showcase featured items, among other offerings.

Other platforms, like Snapchat, have their own systems for offering social commerce. Just keep in mind—it’s not considered social commerce if the consumer must navigate off of the social platform (to another website, for example) to complete the transaction.

The benefits of social commerce

It’s easy for consumers.

E-commerce allowed us to make purchases without having to get in the car and drive to the store. Social commerce offers the same thing, but it takes out the added step of having navigate to a particular website or app to do so. Giving consumers the opportunity to buy products during their daily social media browsing experiences makes it all the easier for them to shop.

Shopping becomes a social experience.

Another reason consumers gravitate toward social commerce is the fact that it is interactive. They can make comments on product posts and have brands directly respond. They can tag their friends and family to share products and ask for opinions and they can even share and show off what they just purchased. All of these opportunities are ones that are unique to social commerce as opposed to e-commerce and traditional commerce.

You can better track your consumer demographics.

Now on to some of the direct benefits of social commerce for brands themselves. When your customers buy via social networks, all of their demographic data is automatically on record for you to refer to. That’s because each customer must have a personal profile of their own to be on the social network in the first place, and that profile is telling of information like age, gender, location, interests and more.

Get instant reviews and feedback.

Think of the social platform as a one-stop-shop for the buying experience. This includes chances for buyers to instantly leave business reviews and express their feedback.

The bottom line

The driving advantage of all of these benefits? Brands can make money! Social media has proven to be a lucrative selling space and is poised to continue trending upward.

Interested in getting involved in social commerce? The McNutt & Partners team can help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

5 Reasons McNutt & Partners Is Thankful in 2020

This year has been like a broken record. “This is the worst year ever.” “The year 2020 is a dumpster fire.” “Can we just skip to 2021?” With so much negativity, it may bode well for us to point out some of the benefits that 2020 has brought us (despite the obvious downers). It’s Thanksgiving week, a time when we typically write about reasons to be thankful for this or that. This year, it’s more important than ever to recognize these pluses in our lives! Here are a few reasons McNutt & Partners is thankful in 2020.

Launching products amid the pandemic

The pandemic put a stop to many things. Shaking hands. Gathering in crowds. Even blowing out birthday candles, for some. However, as the world changes and society’s needs evolve, the call for new products to meet those needs has arisen. We’ve been working with clients who have launched products inspired by life in the COVID-era, including Sanitation Station and the SHEMA97 Functional Active Mask—both of which are poised for continued success heading into 2021.

Lucky during lockdown

COVID-19 has not been kind to many in regard to the job market. Our staff is thankful to have been able to continue working. Thank you to our great clients for making this possible!

Reveling in remote work

Remote work has been the name of the game in 2020 heading into 2021. Prior to COVID-19, roughly half of our staff (and sometimes more) operated remotely, with home bases all over the Southeast. We are thankful that our experience with managing remote work allowed us to continue working seamlessly for our clients. We are also thankful that the nature of our work allows us to do it remotely!

Continuing to expand client reach

Another of our reasons why McNutt & Partners is thankful in 2020—we’ve been fortunate enough to continue to extend our client reach geographically. This year, we joined five more Chambers of Commerce—all located in Baldwin County, Alabama, in an effort to extend our services to businesses in need in the Gulf’s coastal region. We can’t wait to continue that trend in 2021.

Getting to see clients grow

When our clients are happy, everyone’s happy! Throughout 2020, we’ve been excited to witness client growth, evidence of which ranges from upticks in web traffic to literal building expansions and acquisitions of new locations. We’re grateful for growth—as it is a sign of a brand trending in a positive direction.


It’s true that we’ve all got a lot to complain about in 2020. But instead of spending time being down about many things out of our control, let’s flip the script. As corny as it may sound to sit around and list why you’re thankful, it’s something we do every year for a reason. McNutt & Partners is thankful in 2020 for this and more—including you! Thank you for reading and for following our blog.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

4 Types of Remarketing Audiences for Businesses

Remarketing is something consumers encounter every day in the digital landscape. Put simply, remarketing is a tool that uses a web user’s past online actions to determine which ads to show to that user next. The benefits of remarketing for businesses largely involve placing ads in front of consumers that are more likely to be interested in that particular product or service—and thus more likely to make a purchase. Here, we’ll look at some of the specific types of remarketing audiences for businesses.

A quick refresher

Remarketing is the practice of targeting online ads to users who have already completed a specific action, like visiting a website. These users will then see these remarketed ads at other points throughout their daily web browsing.

Let’s consider an example. You go to a website to browse for camping gear. Later, you’re scrolling Facebook, and you see sponsored ads for that camping gear brand pop up in your news feed. This is a result of remarketing.

Some may argue that remarketing is invasive, but think of it this way. People are going to come across ads regardless, and they’d rather see ones that are relevant to them than those that are not. Some may even welcome these types of ads as reminders of a product or brand that a user was previously interested in, but had forgotten.

Types of remarketing audiences for businesses

Understanding remarketing from the consumer perspective is one thing. However, if you’re thinking about using remarketing in your ad strategy, there are a few general categories to consider. This includes remarketing for the following audiences:

People who have already visited your website

Perhaps the most common form of remarketing is queuing up ads for web users who have visited your website previously. You can set these ads up to appear in a variety of places, like social media platforms, for example—many of which have their own internal mechanisms for doing so. The Google Display Network is another widely-used solution that encompasses a multitude of spaces across the internet on which ads can be displayed to relevant users at relevant times.

Web users who have not yet visited your website

Remarketing can also apply to audiences who have not visited your website, but who have searched terms and products similar to yours across the internet. These allow you to capture an audience that may not have had exposure to your brand otherwise.

In addition to places like other websites, remarketing ads can also be placed on search engine results. Again, these ads can be targeted toward people who have not been to your website, but who have searched keywords relevant to your content.

Members of your email list 

Have a growing list of email followers? Does it include people who actually open your emails? This can be another audience among our types of remarketing audiences. Remarketing tools exist to allow you to create ads for people who have already opened your emails as they move elsewhere throughout the internet. If they opened your content before, then they are likely at least somewhat interested in your product or service.

Online video viewers

If you have YouTube channel and regularly post content on behalf of your brand, your video viewers comprise another type of remarketing audience. After viewing your video content, you can set up retargeting ads to show up elsewhere on their internet travels.


Remarketing is a viable strategy for narrowing your focus on a set of internet users that is more likely to be interested in your product or service than not. Consider these types of remarketing audiences for businesses when deciding whether to move forward with this approach.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.


Public Information on Facebook: What Content Is Always Visible?

Privacy settings on social media are there for a reason—so use them! Despite how much of a privacy wall you build for yourself, however, there is some information on social media that you can’t hide from the public. Knowing and accepting that this information is visible is just part of participating on the platform. Here we will specifically look at public information on Facebook and what information other users are always able to see despite privacy settings.

Public is a label

Keep in mind that “public” is an actual label assigned to posts and other information on Facebook. This is opposed to posts/info that can be seen by “friends only” or “friends of friends only,” or even just by the user, for example. By definition of its label, “public” is just as it sounds—anyone on or off Facebook can view the information.

Public information on Facebook

Facebook uses information contained in your Public Profile “to help connect you with friends and family,” according to the platform. This information is always public and includes your:

  • Name
  • Profile picture and cover photo
  • Gender
  • Language and country
  • Username and user ID (located in the URL of your profile)
  • Age range
  • Listed networks (school, workplace, etc.)

Using the audience selector

In addition to the information that comprises your Public Profile, posts you make on Facebook can be marked “public” and therefore visible for all to see—but you do have control over this. Facebook’s audience selector tool allows you to designate the audience to which your content is visible. The selector tool appears below your name when you go to make a post. Click the drop-down arrow to select from the audiences below.

Keep in mind, when you select an audience for a post, Facebook will use the same audience for any subsequent posts unless you change the audience again. In addition, if you change the audience on one of your devices on which you are signed in to your Facebook account, it will change across all devices on which you are signed in to the same account.

What if I don’t see an audience selector?

If an audience selector is not visible on something you shared, then that information is by default public information on Facebook. That means it may fall into one of the categories of information that is always public.

Things other people share

By nature of social media, you are interacting and sharing content with others. That means that you are not always fully in control of what information stays private. For example, if other people share content about you, they can choose to make it public. If you privately share content with them, they also have the power to make it public. If you comment on someone else’s public post—guess what? It’s public. Just be aware of what you are sharing with whom when using social media.


Having a grasp of what constitutes public information on Facebook is important for protecting your online privacy and promoting responsible social media use. It’s a social platform, but you still may want to regulate how far your “social circles” expand.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.