Our Blog

Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

10 Ways to Extend the Life of Your Smartphone

The average smartphone user checks his or her phone around 80 times per day, according to research. That equals once every 12 minutes! Surprising? Not really—because some people check their phones far more often than that. These handheld devices have become extensions of ourselves, so much so that one day they will probably literally be extensions of ourselves (cue augmented reality and neural lacing). But let’s not get ahead of ourselves. For now, smartphones are still very much present, allowing us to carry out a wide variety of daily functions—from saying, “Good morning” to mom to ordering groceries right to our front doors. But these technological life helpers come at a steep price, to the point where considering ways to extend the life of your smartphone is in your best interest.

People are now keeping their smartphones longer than they ever have (three years compared to two-and-a-half years two years ago, according to Hyla Mobile). Not only are phones more expensive than they once were, but the concept of a free phone upgrade is now obsolete. If you’re looking to get the most mileage out of your investment, implement these ways to extend the life of your smartphone.

  • Practice caution. Just because your phone goes everywhere with you does not mean it is suited for all of your activities, (i.e., swimming, climbing, four-wheeler driving). Before you get too excited and jump in the lake with your phone, take a breath and set it down on your towel first. Also, use caution when having your phone on you while working out. Sweat can easily damage phones.
  • Use protection. Secure a sturdy case and a screen protector. Your case will buffer your phone from any unexpected falls, while your screen protector can save you the hundreds of dollars it costs to replace a screen in the event of a crack or shatter. Try a tempered glass screen protector, or even a stick-on one is better than nothing.
  • Replace your screen (not your entire phone). Sometimes even a screen protector is not enough to protect your smartphone from the hardest of falls. Instead of replacing your entire phone, just replace the screen. On higher-end models, this can run you more than $300 at times, and if it’s a $1,000 phone, then you’re still saving money.
  • Charge smartly. You may have heard that keeping your phone on the charger past 100 percent will kill your battery—experts say this is NOT true. However, it is best practice to not let your charge go below 75 percent before charging it. Charging at 75 percent or higher is said to extend your phone’s battery life.
  • Replace the battery. Smart phone batteries generally start to decline after about two years. If you notice that your smart phone is having a hard time holding a charge, you can replace the battery (typically for about $100 or less) without having to replace the entire phone.
  • Keep it clean. It’s no secret—our smartphones are covered in bacteria. In fact, the average smart phone is 10 times dirtier than a toilet seat, according to the University of Arizona. Too much dirt and grime is not only bad for your health, but it can get into your phone’s internal structure—and affect its operating ability.
  • Update regularly. When your phone prompts you for an update—do it! A phone update provides the latest security enhancements, fixes bugs and resolves vulnerabilities. While updates are a way to extend the life of your smartphone, there will eventually come a point where your phone is too old for the next update, and then it’s time for a new one.
  • Avoid viruses. No one would ever intentionally download an app with a virus or malware, but sometimes accidents happen. If an app seems suspicious, it probably is—don’t download it. If you downloaded an app, and now your phone is acting up, check the app’s data usage to determine whether it is sending out information to a third party.
  • Free up storage. Speaking of apps, another way to extend the life of your smartphone is to free up storage space on your device by removing apps you rarely or never use. You can also significantly free up space by storing your photos, videos and other similar files on a cloud-storage service. Google, Apple and Amazon all offer cloud storage services.
  • Power down. Sometimes we all need a break—and your phone is no different! Turning off your phone for a few minutes a few times a month will help it run smoother—and in turn, help to extend its working life.

Your smartphone is your lifeline for communication, knowledge, entertainment and so much more—so treat it with care. Doing so only serves to help you save money and avoid headaches in the long run.

Another great use for smartphones? Marketing to a mobile consumer base! Need help? Call us at 334-521-1010, or visit our contact page.

7 Tips for Working Remotely (And Keeping Your Sanity)

Fun fact: Did you know that more than half of the McNutt & Partners team works remotely? In the arena of digital marketing, we’re lucky that most of our work can be performed just as effectively for our clients from a remote setting. This not only lets us plant McNutt & Partners roots in various parts of the country, but also keeps our employees happy—as no one has to be uprooted who doesn’t want to be. While not commuting to a physical location every day has its perks, working from home does have its challenges. Whether you work remotely, know someone who does or are considering it, check out these tips for working remotely—in an effort to stay productive and content.

  • Start the day with something you love. When you work from home, it can be easy to roll out of bed and feel like you have to roll right into your desk chair—not true! Instead of going straight to work, plan an activity that you enjoy to start your day. This could be going to the gym or for a walk, sitting down with a cup of coffee and the newspaper or even watching an episode on Netflix. With remote work often comes flexibility in hours, so take advantage of this fact by easing into the work day.
  • Get dressed for work. Anyone who has worked remotely will tell you that it’s all too easy to hop onto a conference call in his or her pajamas (as long as it’s not a video call, which may require you to at least dress up your top half). Though not having to put on a three-piece suit or pencil skirt every day may be regarded as one of the perks of working from home, it can also set you up for unproductivity to stay in sweats all day. Getting dressed for the day—even if it’s not all out business attire—will give you the sense of purpose necessary to be a successful remote worker.
  • Define a work space. Maintaining your sanity while working remotely means defining a clear separation between your work space and your down-time/relaxation space. Desk in your bedroom? That’s a huge no-no. Psychologically, if you see your work area in a space that you should be relying on for relaxation, it will be harder for you to fully unwind. Conversely, if you are trying to work in a space where there are distractions (like the TV, for example), then you might find it harder to be productive. If you have a spare bedroom that you can transform into an office, then that’s ideal. If you simply don’t have room in your home to work remotely, you may have to turn to public spaces like a coffee shop or the library. You can also look into business incubators in your area that may have office or cubicle space to rent to individuals.
  • Determine your working style. Everyone works well in different ways, and the great thing about working remotely is—how you work is up to you! For example, you may like to crank up the tunes and jam out while you work—so working at home may be your niche. On the other hand, you may enjoy the indistinguishable chatter of coffee shops, or maybe you prefer the dead silence of a library or noise-cancelling headphones. In addition to the environmental factors around you, you should also consider the time of day you work best (if you are not constricted by certain hours) and follow that accordingly.
  • Create reasons to leave your desk. This one among our tips for working remotely goes for any sedentary job, but it’s worth mentioning here as well. Staying glued to your desk for extended periods of time can be physically and mentally taxing. Bathroom breaks are a given, but add to that by creating reasons to leave your desk. For example, try putting your phone in another room so that you have to get up to answer or check it. Or, set a timer every hour to get up and take a walk outside.
  • Make yourself leave the house. When you aren’t scheduled to leave the house via a job you have to travel to, well, you can end up spending a significant amount of time at your house. Cabin fever, stir crazy—call it what you will, but it’ll happen. Make it a point to go out in public at least once every 24 hours (and no, the drive-thru line doesn’t count). Bonus points—don’t just go out in public, but go socialize. Socialization is one key factor that remote workers often miss out on. Despite the myriad of ways to communicate these days, the most meaningful interactions are still those that happen face-to-face. Take a fitness class, volunteer or attend a community forum—anything to push you to interact with other human beings.
  • Know when to quit for the day. In office life, workers typically have their eyes glued to the clock waiting for 5 p.m. to roll around. When working from home, it can be easier to miss that signal for quittin’ time since, after all, you’re already at home. Though emails and notifications may continue at all hours of the day, make it a point to stop checking or turn them off at a certain time every day. Communicate this time to your coworkers so they know when you have checked out for the day.

These tips for working remotely can help you stay out of a remote-working rut, but the work-from-home gig certainly has its benefits. Interested in remote work? Check out our job openings at www.mcnuttparters.com/careers!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.


6 Tips for Writing the Perfect Copy for Your Pinterest Descriptions

Pinterest may not be a social media platform that you have yet tried for your brand marketing, but it might be one that can prove beneficial. Like Instagram, Pinterest is a highly visual platform; however, the text that accompanies those visuals is equally as important—not only to appeal to your followers, but for search purposes. Here, we’ll give you a few tips for writing copy for your Pinterest descriptions that will help to achieve both of those goals.

Wait a second, what is Pinterest?

First, let’s back up. If you’re not familiar with Pinterest, think of its basic concept like a digital bulletin board or pin board. As you browse through the internet and discover different links you like, you can “pin” them to categorized Pinterest boards. Not only are they categorized for you to easily find, but they will also become visible to anyone following you on Pinterest. Vice versa, your home feed will show you what your followers are pinning as well. In addition to web links, you can also pin fresh content (graphics) that you have created, which may be more likely what you will be doing from a brand perspective.

What are Pinterest descriptions?

Images are the bread and butter of Pinterest, but the descriptions of those images are just as critical. A Pinterest image description is the copy that appears below the image once it is posted (pinned) to Pinterest. It is used to describe the images to users and to make your pins searchable—which is the ultimate goal.

You have options when it comes to Pinterest descriptions, but some are better than others in our opinion. You can auto-fill from the website if you are posting a link, leave the description blank or create your own description. Writing your own copy for your Pinterest descriptions ensures that the information being associated with your images is accurate, appealing and optimized for search.

Alright, time for the tips.

Let’s look at a few ways to make the copy for your Pinterest posts stand out.

  • Think of Pinterest as a search engine. This might sound strange, but Pinterest is essentially a search engine. People search Pinterest for recipes, fashion ideas, holiday decoration inspiration—you name it. In order to make Pinterest work in your favor, this is something you should keep in mind when writing copy for your Pinterest descriptions. Employ key words and phrases in your copy that might be identical to search terms users are typing into the search box. For example, if you are posting about a product that could be a good baby shower gift, be sure to include the keyword “baby shower gift” in your description. If you are pinning a link to your gardening blog, include keywords like “gardening blog” or “gardening tips.”
  • Describe your image adequately. On Pinterest, some users are inclined to just use a phrase—such as the name of the product—in their copy descriptions. To have productive copy for your Pinterest posts, you should write in clear, complete sentences. Studies have shown that Pinterest descriptions with at least 300 characters generate better responses than those with fewer than 300 characters. Use this space to give users a full summary of what they are seeing. For example, going back to the baby shower example—don’t just provide the name of the product. Explain how it is useful and why it would be a good baby shower gift. Also keep in mind, however, that only the first 75 to 100 characters are what will appear in search results, so make sure the main keywords are included there.
  • Use relevant hashtags. Hashtags are also important in having your pins show up in Pinterest search. Hashtags are clickable links that group similar hashtagged content together. When deciding which hashtags to use, think about what phrases users will be searching. Using our example from above, hashtags like “#babyshowergifts, #babyshowergiftideas #babyshower #babyshowergirl #babyshowerboy” would all apply. Avoid the use of random, inapplicable hashtags like #heylookatmycoolpost. It’s also a good idea to browse other pins in your category to see what hashtags are being used and followed elsewhere. Pinterest allows you to use up to 20 hashtags per image.
  • Mention other Pinterest users. This is a given with any social media post, so don’t forget it for Pinterest. If you are pinning another Pinterest user’s post to your board, consider mentioning that user in your pin. The idea is, “I scratch your back, and you scratch mine.” The act of sharing and mentioning other users on Pinterest can generate a sense of camaraderie with the hope that other users will follow you and share your content in return.
  • Include a link to your site or blog. Part of the goal of posting to social media as a brand is to get people to visit your website to learn more about you and/or purchase your products. Users can click pins and get to the associated web page (after waiting for the pin to expand and clicking again), but it can be much easier to simply provide a link in the copy for your Pinterest descriptions. That being said, make sure to only include links on images that can be found by following those links. Do not put your website, for example, on a post that links to someone else’s blog or product. This can affect credibility and ultimately cost you followers.
  • Add a call to action. Spell out exactly what it is that you want your followers to do! Examples include “Click the link to learn more,” “Check out my blog,” “Please repin,” etc. Calls to action should be short, sweet and direct.

If you’re curious about fitting into the Pinterest niche, it can’t hurt to give it a try. Use these tips for writing the perfect copy for your Pinterest descriptions to get started.

Want us to manage your Pinterest page for you? We can do it! McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today at 334-521-1010, or visit our contact page.

How to Turn These 7 Instagram Trends from Cliché to Creative

You’re scrolling through Instagram, and your scroll goes a little something like this: friend’s new baby, what friend had for lunch, birthday shout out, clothing ad, vacation photo, the same friend’s new baby in a different outfit…sound familiar? We’re human, which means the content we like to share to Instagram is generally pretty similar across the board. If you’re a business trying to compete, however, it can be all too easy to get lost in the land of Instagram clichés. Here, we’ll look at taking seven Instagram trends from cliché to creative.

  • Food features. When you’ve got a beautiful plate of food in front of you, you want to document it—and there’s nothing wrong with that! If you want your meal pics to stand out, try zooming out to encompass the entire composition surrounding your plate—table included. On the other hand, you could opt to go in the opposite direction and do an extreme detail shot. Composition is key! Relevant hashtags: #onmyplate #nomnom #foodie
  • Coffee shots. Coffee may be part of what’s on your plate, but it’s also an entire Instagram trend all its own. Being served a delicious cup of coffee is one thing, but when there’s an entire foam-constructed artistic masterpiece in your mug, that’s another level—and one you definitely want to capture. But what can you do differently than the standard latte art shot? Give it some context. Pay attention to the background, the surroundings or even how the coffee was prepared. Capture some of this in your coffee shot. Relevant hashtags: #coffee #coffeelover #latteart
  • Ice cream clips. Another food phenomenon on Instagram that deserves its own category—ice cream. It’s winter, so ice cream posts may be limited at the moment. But trust, they’re coming. To take ice cream-related Instagram trends from cliché to creative, think about what’s unexpected. A perfectly-poured cone is one thing, but how about one that’s half melted down your hand? That’s a little more realistic and relatable. As with coffee, think about angles, context and cropping. Relevant hashtags: #icecream #icecreamlove #froyo
  • Sunset scenes. People just can’t get enough of sunsets—it’s a fact! It’s also a fact that a sunset never looks as good photographed and posted on social media as it does in real life, yet we still post our sunset pics regardless. Instead of blindly pointing and shooting at the sky, make your sunset scenes on Instagram stand out. Try choosing an unexpected focal point, creatively cropping or selecting silhouettes to give your sunset scene some flair. Relevant hashtags: #sunset #sunsets #sunsetbeach
  • Plane pics. We’re flying somewhere—hooray! When you get the window seat on an airplane, it’s almost instinct to pull out your smart phone and snap a picture over the wing. The thing is—most of us have been there, seen that. If you truly feel compelled to capture your 10,000-mile above-ground perspective, try waiting a little bit into your descent to show what’s on the ground below rather than just the clouds themselves. A city scape or landscape can prove impressive from a bird’s eye view. Relevant hashtags: #flight #wingshot #instaplane
  • Driving depictions. The travel bug on Instagram extends from plane to car. When we’re going somewhere, we often want people to know about it. But a two lane shot from the driver’s or passenger’s seat? Pretty boring. Instead, wait until you stop and take a shot of the road from outside of the car. Or, wait for interesting landmarks along the way. You can also take into account the nature of the road itself. Is it winding? Are there lights? Is there a bridge? Use these elements to your advantage. Relevant hashtags: #driving #ontheroad #roadtrip
  • Pet portraits. Our smart phone cameras gravitate toward our fur children. In fact, pets may be some of the most Instagrammed subject matter out there. While you may never get tired of cute pictures of your own four-legged family members, your Instagram followers might be over it after the third post of the day. With pet portraits on social media, the possibilities are endless. Here we have the liberty to inject some humor and fun into our compositions. Pets doing human things (wearing clothes, watching TV) is always a good go-to. You could also opt to go for detail shots (a super close-up of a wet nose or padded paw), and if you have an unusual pet, that’s a given. Relevant hashtags: #petstagram #dogsofinstagram #catsofinstagram

Alright, now that you’re ready to turn these Instagram trends from cliché to creative, it’s time to get ‘gramming. Need help making your Instagram the best it can be? Contact the McNutt & Partners team today. Call 334-521-1010, or visit our contact page.



8 Tips for Using Social Media Stories to Your Advantage in Marketing

As human beings, storytelling is inherent to our way of life. It is a phenomenon that has not only bonded us from generation to generation—dating back to cave paintings—but one that unites us across cultures. That being said, the way we tell stories certainly evolves as technology does. Last week, we talked about social media stories—what they are, and why they’re becoming important for marketers. With the basics laid out, now we’ll look at a few ways that you can use social media stories to your advantage in marketing.

As a quick recap, stories are available on Instagram, Facebook, Snapchat and a handful of other popular platforms. When you post an image or video to your “story,” it stays there for 24 hours from the time it was posted. The idea is to post several images or videos to your story in succession to, well, create a story. With consumers becoming increasingly story-obsessed, it’s a trend that marketers should jump on in 2019.

Think you are ready to start using stories for your business pages? Here are a few tips that can help get you started.

  • Try the most popular platform first. Instagram is currently the most popular platform for social media stories; thus, it would be a good place to start for the first-time story creator. Instagram users tend to interact with Instagram stories far more than Facebook users interact with Facebook stories—at least right now anyway. Instagram also offers various features for stories, like the ability to post GIFs, and the Story Highlights feature, which gives users the opportunity to make their stories permanent. That being said, know your audience. If your clientele is older, it may be more active on Facebook; if it is younger, it tends to be more active on Instagram.
  • Use the creative tools that Stories offers. From geofilters on Snapchat to Boomerang on Instagram, stories offer users a selection of exciting tools to make their posts more interesting and engaging. On Instagram specifically, users can adjust font type, placement and size, add music, ask questions and even make polls. Play around with your options to create stimulating content.
  • Incorporate links where you can. Adding a link is a great way for using social media stories to your advantage in marketing, but it has its limitations. Currently, Facebook does not allow links in its stories, and Instagram only allows links if you have 10,000 or more followers. If that’s the case, users will swipe up to see a link that you added to an Instagram story. If you don’t have 10,000 or more followers (which most small businesses do not), you can still add links to your Snapchat stories. Simply click the paperclip icon when creating a Snap and add your link. Then, the paperclip will appear on the Snap to indicate to viewers that there is an associated link. Clicking the paperclip will take them to the link.
  • Mention others. Everyone enjoys a shout out, and social media stories are no different. You can add mentions for other brands and/or your followers on Instagram stories. This mention will give that user a notification indicating that he or she has been tagged. The idea is the same as tagging another user or business page in any social media post—in the hope that you will get a shout out back and therefore exposure to more followers.
  • Try live video. Authenticity is the name of the game, and there’s nothing more authentic than live video. Going live on your story allows users to interact with you (like and comment) in real time. If you opt to go live, keep in mind that it will require you to actively interact with the people watching you—which is the end goal, after all.
  • Include a call-to-action. Whether you want people on your Instagram to view a post on your Facebook or vice-versa, or you want followers to check out your latest blog post on your website—your story for marketing purposes should include a call to action. Use the text tools to urge viewers to visit your site, social pages, blog—whatever it is that you would like for them to do.
  • Share content across platforms. Anything you post to a story can be exported to your camera roll or downloads, which makes it available for you to post on any of your social media platforms. For example, if you post a graphic or video to your Instagram story that you find particularly engaging, save it and share it on your Facebook feed as well.
  • Show your human side. The point of using social media stories to your advantage in marketing is to make a connection with your brand followers. Customers like to see the “human” side of businesses—the faces behind the logo. Use your stories to solicit emotion—to answer questions, provide entertainment or offer something of value. Doing so will incentivize your followers to continue watching.

The social media stories format is a fresh way to present content to your social followers while allowing you to bypass the limitations of Facebook and Instagram’s news feed algorithms.

Need help implementing stories into your marketing strategy? Contact us today at 334-521-1010, or visit our contact page.


The Story Behind Social Media Stories

Trying to keep up with the latest social media lingo? One word that you may have heard floating around recently is “stories.” Social media stories are their own animal, but they are one that marketers should be paying increasing attention to, as they are poised to become a significant marketing trend in 2019.

What are social media stories?

First, let’s break down what a social media story actually is. Just like a story you would read in a book or watch in a movie, a social media story reveals a progression of events in the form of posts—either still photos or videos. When you make a post to your social media story, that post stays a part of your story for 24 hours from the time it was posted—and then it disappears (though Instagram allows you to archive and highlight expired stories). Social media users can view your story at any given time that there is content available on it with the ability to click through from one post to another in the progression of the time they were posted.

Where did social media stories start, and where do they exist currently?

Social media giant Snapchat pioneered social media stories in October of 2013. Facebook-owned Instagram followed in August 2016, and then Facebook itself rolled out the story format in March of 2017. In between, another Facebook entity, WhatsApp, revealed stories on its platform in February 2017.

Though Snapchat was the founder of stories on social media, other platforms have seen use of them skyrocket past that of Snapchat since launching their own versions. In the third quarter of 2017, Snapchat stories has 178 million worldwide daily active users, compared to 300 million for both Instagram and WhatsApp during that same time period.

Why are social media stories important for marketers?

Stories are growing 15 times faster than news feeds, according to Fast Company. The rise of social media stories as compared to the traditional news feed changes the way content is disseminated within the social media landscape. Rather than an algorithm-dominated news feed, in which content may or may not appear in the order it was posted, stories show off your content consecutively grouped together all in one place. Also, the fact that story content is fleeting suggests to viewers that this content is rarer and that maybe it should be consumed more quickly.

Stories are also significant because they allow brands to post a theoretical unlimited number of times without saturating potential consumers. This is not to say you should post a story with 50 images or videos in one day, but the point is, brands can post more on stories because social media users opt to look at them. They make the decision as to when to look and stop looking This power of choice bestowed to the user via stories contrasts brand posts on their news feeds—too many of which most users find plain annoying.

How should brands approach marketing differently using stories?

Stories present both opportunities and challenges for brands using them as a marketing tool. Stories are easy to use, but that does not mean your brand should go completely crazy posting every little moment of its day.

Instead, think about constructing a thought-out narrative rather than simply throwing out calls to action. In that sense, creativity is key. Invite your audience to participate in an activity, whether it is learning how a product works, seeing a new product in action or even simply meeting one of your team members. Next week, we will go into more detail on how to use stories to benefit your brand.

Want to make stories a part of your marketing effort in 2019? The McNutt & Partners team can help. McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.




McNutt & Partners’ Top 10 Blogs of 2018

From altered Facebook algorithms affecting the current state of digital marketing to examining the evolution of the hashtag, 2018 has been a busy blog year for McNutt & Partners. This New Year’s Eve, we’re taking a look back into the archives at McNutt & Partners’ top 10 blogs of 2018.

  • “What Facebook’s Algorithm Change Means for Marketing,” February 5, 2018. The social media giant recently announced that it would be tweaking its algorithm to promote “meaningful, social interactions” for its users. What does that mean exactly? Read more.
  • “The ROI of Email Marketing,” February 26, 2018. Email is still a powerful device to store in your digital marketing toolbox. Read more.
  • “Lorem Ipsum: What Is It, and Where Did it Come From?” March 19, 2018. If you’ve ever looked at a website theme, a stock graphic, a pre-made page layout, etc., you’ve probably seen lorem ipsum. Read more.
  • “7 Qualities of a Well-Designed Logo,” April 16, 2018. Whether you are designing your own logo or hiring an agency to do it, there are certain qualities of a well-designed logo that you should always pay attention to. Read more.
  • “How Your Business Can Benefit from Having Its Own App,” June 18, 2018. Whereas apps were once reserved for larger-scale organizations, the market for branded apps has since opened up to a range of business models—from the individual entrepreneur to the mom and pop operation and beyond. Read more.
  • “The Basics Behind Facebook Boosting,” July 30, 2018. Posting quality content on a regular basis to Facebook is one thing, but there’s a way to push that content a step farther in terms of who sees it, and that’s’ through boosting. Read more.
  • “Not All Social Media Platforms Are Right for Your Business, and That’s OK,” September 10, 2018. The fact is, depending on the type of business you are marketing, certain social platforms simply may not make sense for your brand. Read more.
  • “6 Ways Hashtags Have Changed Our Culture,” October 8, 2018. Eleven years ago, the same symbol that represents “pound” on a telephone opened up an entire new world of connectivity when it became the social media hashtag. Read more.
  • “Why We’re Thankful for Life in Auburn, Alabama,” November 19, 2018. Though at McNutt & Partners our clients and employees are pretty spread out geographically, our home base is Auburn, Alabama. Read more.
  • “McNutt & Partners’ 12 Digital Marketing Days of Christmas,” December 10, 2018. You’ve heard about the four calling birds and the partridge in a pear tree, but this is another story. Read more.

Whether you’re a regular blog reader or you’ve come here for the first time, thanks for checking out McNutt & Partners’ top 10 blogs of 2018—and for supporting our brand over the past year. We look forward to helping our clients in big ways in 2019! Happy New Year!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.


Merry Christmas: McNutt & Partners’ Staff Favorite Holiday Movies

Merry Christmas Eve! Along with the shopping, sweets-baking and (sometimes) snowing, another phenomenon that goes hand-in-hand with the holiday season is watching festive movies. Last week, we showcased the 10-most Googled holiday movies of all time. This week with Christmas on the horizon, we’re getting a bit more personal. Introducing McNutt & Partners’ staff favorite holiday movies, in order of the year they debuted!

  • It’s a Wonderful Life (1946)
    • Picked by: Sean Parker and Jon Van Wezel
    • What it’s about: George Bailey has issues—so many that he’s thinking about ending it all right during the Christmas season. His guardian angel, Clarence, intervenes and shows George what life would be like for his friends and loved ones if he had never existed.
  • White Christmas (1954)
    • Picked by: Luke Richey
    • What it’s about: A singing and dancing male duo teams up with a singing and dancing female duo to perform at an inn in rural Vermont. The four run into a general who commanded the men during World War II and end up helping him in a quest to save the failing inn.
  • How the Grinch Stole Christmas (1966)
    • Picked by: John McNutt
    • What it’s about: A green, mean, nearly-heartless being is fed up with Christmas cheer and vows to ruin it for all in the neighboring town of Whoville. One little Who, however, may just have the charm to turn The Grinch’s too-small heart into one full of holiday happiness.
  • Die Hard (1988)
    • Picked by: James Joyce and Nicholas Smith
    • What it’s about: An ongoing debate in the film world argues whether or not the 1988-hit film Die Hard should actually be in the Christmas movie category. Regardless, the movie is about a New York City policeman who attends holiday party with his family. During the party, a group of terrorists takes over—and the policeman takes matters into his own hands.
  • National Lampoon’s Christmas Vacation (1989)
    • Picked by: Mollie Parker
    • What it’s about: Clark Griswold is looking forward to a festive Christmas with his family, but annoying relatives, faulty decorations and a stingy boss make the holiday full of chaos rather than cheer.
  • Home Alone 2: Lost in New York (1992)
    • Picked by: Katherine Haas
    • What it’s about: The sequel to the classic 1990 film Home Alone, Home Alone 2: Lost in New York, puts a different spin on the kid-left-home-alone-during-the-holidays plot line. This time, now 10-year-old Kevin McCallister accidentally ends up in New York City while his family travels to Miami.
  • The Santa Clause (1994)
    • Picked by: Chanah Fallin
    • What it’s about: A divorced dad spending Christmas Eve with his son accidentally causes a man in a Santa suit to fall off of his roof. It turns out that in doing so, dad unknowingly signed up for a holly jolly job that he may or may not have the qualifications for.
  • While You Were Sleeping (1995)
    • Picked by: Emily Chapman
    • What it’s about: Set during a snowy Christmas in Chicago, a woman pulls her longtime crush from certain death via an oncoming train, though he still ends up in the hospital in a coma. Misspeaking at the hospital leads family members to think she is actually his fiancée—and she doesn’t correct them.
  • Elf (2003)
    • Picked by: Caitlin Parker
    • What it’s about: Buddy grew up with elves at the North Pole, but he’s actually human. Realizing at an older age that he doesn’t fit in, he heads to New York City in search of his true identity.

What a list! Use our McNutt & Partners’ staff favorite holiday movies in making your Christmas cinema decisions this Christmas Eve. Merry Christmas!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.



The 10 Most-Googled Christmas Movies of All Time

Wrapping presents and baking sugar cookies—step aside. Watching holiday movies is a staple activity of the Christmas season—and with streaming services like Netflix and Hulu, binge-watching these Yuletide flicks is more accessible than ever. As Google is a measure of many things in our modern world, it’s also revealing of some of the most popular holiday movies out there. Grab your egg nog and get cozy for this list of the 10 most-Googled Christmas movies of all time.

10) A Charlie Brown Christmas, (1965): Bringing up the rear of the 10 most-Googled Christmas movies of all time is this animated classic featuring Charlie Brown’s modest one-ornament Christmas tree. Between video sales and the television special, this 30-minute film has garnered more than $1.7 million.

9) White Christmas, (1954): This 1950s-era Christmas movie starring Bing Crosby tells the story of a song-and-dance team who meet a pair of beautiful sisters, also talented in the area of musical performance. The four team up to save a Vermont inn from failure in this musical romantic comedy.

8) Love Actually, (2003): Set in London in the weeks before Christmas, this holiday favorite intertwines the lives of eight distinct couples dealing with various life challenges. Top-billed stars include Hugh Grant, Liam Neeson, Colin Firth, Kiera Knightly, Laura Linney and more.

7) Home Alone, (1990): If you grew up in the ‘90s, Home Alone was most certainly on your watch list. Garnering $285.7 million at the box office, the film held the record for domestic theatrical gross earned by a family comedy for 27 years. Filled with holiday hijinks, Home Alone tells the story of 8-year-old Kevin McCallister’s plan to fight off a pair of dimwitted burglars after Kevin is left “home alone” during the Christmas holiday.

6) Elf, (2003): Another on our list of most-Googled Christmas movies from the year 2003, Elf has since become a holiday movie tradition for many. Will Ferrell’s distinctive persona makes the movie, as he plays a human raised by elves who ventures from his North Pole home to find his true identity in New York City.

5) The Nightmare Before Christmas, (1993): Throw a bit of spooky into the holiday mix with this Halloween-Christmas hybrid. In this animated flick directed by Tim Burton, Jack Skellington, the king of Halloween town, introduces Christmas to his constituents—only to cause much confusion.

4) National Lampoon’s Christmas Vacation, (1989): Make room for the Griswold’s on your home theater this December. Expect obnoxious family guests, holiday decorating disasters and more. This Christmas comedy has generated more than $71 million to date.

3) The Polar Express, (2004): Based on the popular children’s book bearing the same name, this animated film tells the story of a young boy who boards the train, The Polar Express, on Christmas Eve and the adventures he encounters along the way.

2) How the Grinch Stole Christmas, (2000): It’s not surprising that How the Grinch Stole Christmas secured the No. 2 spot on the list of the 10 most-Googled Christmas movies, as the tale dates back to Dr. Seuss’ 1957 book of the same name followed by the 1966 cartoon version. The Grinch teaches us selflessness and sharing alongside Jim Carrey’s antics as one of the most love-to-hate characters of all time.

1) A Christmas Story, (1983): Did you guess it? The No. 1 most-Googled Christmas movie of all time is so beloved, that TBS plays it for 24 hours straight between Christmas Eve and Christmas Day, giving fans ample opportunity to soak it all in. The premise, in case you have been living under a rock and haven’t seen it, involves Ralphie, a boy dead-set on convincing his parents to gift him a Red Ryder BB gun for Christmas.

And there you have it—the most-Googled Christmas movies of all time. Start putting together your holiday movie marathon list—and make sure to add any of these favorites that you haven’t seen—or that you just can’t get enough of!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.


McNutt & Partners’ 12 Digital Marketing Days of Christmas

We know what you’re thinking. It’s December 10, and that means there are 15 days left until Christmas—not 12. However, we’ve all got Christmas carols playing on repeat in stores, on our radios and in our heads—including the classic “The 12 Days of Christmas.” You’ve heard about the four calling birds and the partridge in a pear tree, but this is another story! Introducing McNutt & Partners’ 12 Digital Marketing Days of Christmas.

On the first day of Christmas, my agency gave to me, a memorable brand identity!

On the second day of Christmas my agency gave to me, two websites and a memorable brand identity!

On the third day of Christmas, my agency gave to me, three logos, two websites and a memorable brand identity!

On the fourth day of Christmas, my agency gave to me, four billboards, three logos, two websites and a memorable brand identity!

On the fifth day of Christmas, my agency gave to me—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

On the sixth day of Christmas, my agency gave to me, six writers blogging—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

On the seventh day of Christmas, my agency gave to me, seven videos streaming, six writers blogging—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

On the eighth day of Christmas, my agency gave to me, eight apps downloading, seven videos streaming, six writers blogging—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

On the ninth day of Christmas, my agency gave to me, nine graphics posting, eight apps downloading, seven videos streaming, six writers blogging—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

On the tenth day of Christmas, my agency gave to me, ten ads printing, nine graphics posting, eight apps downloading, seven videos streaming, six writers blogging—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

On the eleventh day of Christmas, my agency gave to me, eleven emails blasting, ten ads printing, nine graphics posting, eight apps downloading, seven videos streaming, six writers blogging—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

On the twelfth day of Christmas, my agency gave to me, twelve sliders sliding, eleven emails blasting, ten ads printing, nine graphics posting, eight apps downloading, seven videos streaming, six writers blogging—five customer leads! Four billboards, three logos, two websites and a memorable brand identity.

And there you have it—the song you never knew you needed in your life! Besides our love of parody, McNutt & Partners’ 12 Digital Marketing Days of Christmas illustrates just how much we can do for your business in the New Year. Give us a call today at 334-521-1010 or fill out our contact form to learn more.