Thoughts & insights from McNutt & Partners.
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
Breadcrumbs are useful for adding a tasty layer to meat, crisping the top of your casserole or finding your way home. Cookies are useful because, well, they’re delicious. But what do these two bakery-related foods have to do with the…
When you have a less-than-desirable experience at a place of business, some of us are easily inclined to run to Google to let our frustrations out in the form of a negative review. Why is it then that when we…
Frequently asked question: My business is on social media, so do I really need to advertise beyond that? Our answer: yes! The case for advertising beyond social media is a strong one when you consider audience, placement, the limitations of…
You started a social media page for your business. Great job! Now you might be staring at the blank page asking yourself, “What should I post?” Check out these ideas for your brand’s first media post to get the creative…
Guess what? It’s the First Day of Spring! Whether the temperatures say so or not, it’s officially the season of new growth, fresh starts and more sunny days to come. It’s also a time for spring cleaning! Check out these…
Your website domain is a digital roadmap to your business. That being said, you want it to be simple, memorable and relevant. When choosing a domain for your new website or website refresh, you may already have something in mind…
Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…
When designing websites, every decision about “what goes where” is a strategic one. While you may think it’s just a matter of throwing copy and photos onto a website page, in reality good designers take multiple factors into account when…
You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…
Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…