Our Blog

Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

6 Quick Tips for Writing Your Google My Business Description

Last week we talked about the importance of updating your Google My Business listing—and the signs that it’s time to do so. Now it’s time to focus on one of the often-neglected components of your listing: the business description. While many people come to a Google listing for items like address and hours of operation, the description also plays a role in guiding Google users as to whether or not your business is relevant to them. Writing your Google My Business description may seem daunting, but recognizing a few key guidelines can help point you in the right direction.

First, where does the description appear in the listing?

Before getting into the specifics of writing your Google My Business description, it can help to know exactly where people will see it when viewing your listing. The answer is, it depends on whether you are viewing a listing on desktop or mobile. On desktop, the description appears as “From (Company Name)” toward the bottom of what is known as the “Knowledge Pack.” On mobile, you must click the “About” tab to see a business description.

writing your Google My Business descriptionTips for writing your Google My Business description

A Google My Business description is limited to 750 characters. This gives you some wiggle room to make sure you include everything important without overwhelming the user with too much copy. In fact, you likely won’t need all 750 characters to craft an effective description.

Here are a few best practices to keep in mind.

Make it immediately clear what you offer.  

Don’t beat around the bush. Get to the point in the first sentence as to what products/services your business offers. This can be in conjunction with other specifics like where you are located and how long you have been in business. For example:

“We are an independently-owned women’s health and fitness center that has been offering personalized workout and nutrition programs in East Alabama for more than 15 years.”

Share what makes you stand out.

When writing your Google My Business description, use this space as an opportunity to share what sets your brand apart from your competitors. Here’s this, straight from the mouth of Google: “Published content should highlight what makes your business unique. You can use this field to provide useful information on services and products offered, as well as the mission and history of your business.”

Avoid sounding salesy.

Your Google My Business description is not the place for sales pitches. In fact, promotions, prices and offers are included in Google’s own list of what NOT to include in your business description.

Don’t include links.

Another item that Google doesn’t allow in its business listing descriptions? URLs or HTML code. In other words—links of any kind. From sales pitches to links, if Google doesn’t like what it sees in your business description, your listing may be flagged.

Employ key phrases (without keyword stuffing.)

Here is where careful word selection comes into play. Be sure to include keywords that are relevant to your brand’s services, location, clientele and more. Keyword stuffing, however, is always a no-no.

Stay relevant.

Make sure the description you craft for your business on Google sticks to accurate, relevant information about your brand and what you are all about. The point here is to be helpful for people viewing your listing—and again, you can get flagged for promoting irrelevant content.

How to edit your Google My Business description

Here’s what to do:

  • Log in to your Google My Business account.
  • Select “Info” on the left-hand menu.
  • Scroll until you see “Add business description.” Click the pencil to edit.
  • You can write your copy directly here, or if you have composed your copy somewhere like Microsoft Word beforehand, copy and paste it here.
  • Click save.

Summary

Your Google My Business description exists to give Googlers a quick, clear view of what your brand is all about—and how it can benefit them. Use these strategies to make sure your description is effectively communicating the information people need to know, all while complying with Google’s guidelines.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

7 Signs It’s Time to Update Your Google My Business Listing

“Hold on, let me Google the address.” Thirty years ago, this may have sounded alien, but now it’s a phrase that largely dictates how we navigate our world. Your Google My Business listing is a consumer’s roadmap (both literally and figuratively) to your business. In other words, it’s today’s Yellow Pages. It’s also important for SEO. Regretfully, many brands neglect this super important connector in their digital marketing strategies. Take it as a sign: next time one of these things happens, it’s time to update your Google My Business listing.

Moved to a new location. 

Relocated your business recently? Great! Don’t forget to update your business address on your Google My Business listing so people can find you.

Business name has changed.

If you’ve rebranded and that included a new business name, update it on your Google business profile. Even if you have not rebranded, do a double check that your existing business name is accurate and/or reflects exactly what you want it to say. For example, do you want to be “McNutt & Partners” or “McNutt & Partners, LLC”?

Hours are not accurate.

A business’ hours of operation are, in addition to location, one of the most commonly-referenced pieces of information on a Google My Business listing. You need to update your Google My Business listing if the hours listed do not reflect the actual days and times you are open.

If this changes seasonally—don’t worry. Updating your hours on Google My Business is quick and easy. You can even add hours for specific services or specials like “senior hours,” “delivery,” “online service hours,” etc.

Web address and/or phone number has changed.

Here’s some more critical contact info on your Google My Business listing: your web address and phone number. If they’ve changed, log in and update them.

Business description needs editing.

Currently, Google My Business gives you 750 characters in which to describe your business on your Google listing. This space gives Googlers a quick idea of what you’re offering. For example, “Chic coffee shop with creative pastry offerings, breakfast sandwiches and outdoor seating.”

If you’ve currently got something on your listing that is inaccurate, or if yours is blank and you need to add a description, it’s time for an update.

Your business has closed.

If your business has closed (especially if it closed on unfavorable or beyond-your-control terms), updating your Google listing may be the last thing on your mind. However, it’s important to do so—especially if the close is only temporary.

You can set your listing to display “temporarily closed” to let people know that you have not closed down for good—and they should check back with you. If your business has permanently closed, using that setting will prevent people from coming to your place of business with expectations that you are open.

You don’t currently have a Google My Business listing.

If you don’t currently have a Google My Business listing, then you don’t have anything to update. But take this as a reminder to create one! It may also be possible that a listing exists for your business, but you do not have ownership of it. Consult Google’s guide for how to request ownership of a Google My Business listing.

There’s more to update—if you want to.

In addition to these signs that you need to update your Google My Business listing, keep in mind that there are many more fields you can fill out on a listing if you want to. These are the most critical for building an effective listing in our opinion, but the more information you can fill out on your profile, the better.

Summary

Putting yourself out there in the digital landscape as a business goes hand-in-hand with having an informative and accurate Google My Business listing. Neglecting this critical digital marketing tool could be the difference between customers interacting with your brand or not.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Keeping Color Consistent: Exploring Pantone Colors for Branding

We may sound like a broken record when it comes to brand consistency—but it truly is one of the most important parts of attracting and maintaining followers. In marketing, the colors you associate your brand with should also stay consistent. If you read last week’s blog about why colors look different on screen vs in print, you might be wondering how that is possible (when dealing with multiple designers or production teams, for example). One way that marketers maintain consistency is by using Pantone colors for branding.

What are Pantone colors?

There are thousands of languages spoken worldwide. However, we only have a handful of standard systems of measurement in use (think the U.S. System vs. the metric system, for example). Why? Because having universal systems of comparison helps everyone be on the same page regardless of other external factors.

Pantone color systems serve the same purpose when it comes to colors. Think about it as a “universal language of color,” a description that comes from Pantone’s own website. Using Pantone colors for branding ensures that all parties involved are employing the exact same color with no discrepancies or variations.

Pantone describes two proprietary color systems: The Pantone Matching System (PMS) and Pantone Fashion, Home + Interiors (FHI) System. For our purposes, we’ll be talking about the PMS.

How are Pantone colors used?

The PMS color library is used for graphics, which are implemented via print, packaging, digital and screen printing (aka marketing materials). This is opposed to the FHI System which applies to textiles, paint, cosmetics and more.

Let’s consider an example. Say you’re printing a brochure, and you want it to match the colors on your business card. You can take the exact Pantone colors that were used on your business card and implement them on the brochure design so you know they will appear the same when printed.

Or, maybe you’re working with a new design team. Instead of them trying to “match” the red used in your logo on a new design, you can tell the team that the red is “Pantone 186.” Pantone 186 is the same color everywhere in this universal matching system, so you know it will be the right one.

Pantone has developed an array of physical swatch guides that you can order to find the colors you need. There’s also Pantone Connect, which gives graphic designers access to digital Pantone colors.

Why are Pantone colors so important?

Using Pantone colors for branding helps maintain and achieve brand consistency. Having a consistent look for your brand instills trust and recognition between your brand and consumers and generates an overall sense of professionalism.

Pantone colors also just make things easier for your graphic designers—and who doesn’t want that?

Summary

Pantone colors exist to help designers speak a universal language when it comes to color choice in branding. Referencing Pantone’s universal library of colors in your marketing design process is a strategy that millions of designers and producers use in their daily work—and for good reason.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Showing Your True Colors: Why Colors Look Different on Screen vs. In Print

We’d like to believe that red is red and blue is blue. But unfortunately, that’s not always the case! Color, as true as we think it to be, is subject to both the environment in which it is being displayed—and to the person viewing it. For example, colors look different on screen vs. in print—but why?

Using color in marketing 

Before we answer that, it can help to visualize where exactly we use color in marketing. The answer: nearly everywhere! Print ads, branded items like T-shirts and bags, digital billboards, website graphics—the list is long.

The important thing to note here is the distinction between color as it appears to a person on a tangible, “real life” object (like a T-shirt or newspaper ad) vs. the way color appears on the screen of a computer monitor, smartphone/tablet, or digital board.

Introducing our friends: CMYK and RGB

You may have seen these combos of letters floating around here and there. But what do they mean? CMYK and RGB are integral to explaining why colors look different on screen vs. in print.

CMYK, which stands for cyan, magenta, yellow and black, refers to the composition of printer ink. RGB, which stands for red, green and blue, refers to the composition of colors on computer monitors, smartphones/tablets or any other type of digital screen.

CMYK and RGB are actual color settings you (or your ad agency) will apply to your marketing materials when designing them—depending on whether they are intended to be printed or whether they will exist in the digital world.

The science behind it

Say you go to print something that was designed for the screen using RGB. The colors will not appear as vibrant on the print-out version as they did on screen.

The way to combat this is to convert to CMYK before printing. However, even when converting RGB to CMYK first, there will always be a slight variation.

The reason has to do with light vs. ink. Computers use red, green and blue (RGB) light to display colors, while print uses cyan, magenta, yellow and black (CMYK) ink. Colors as emitted by light can never be perfectly reproduced in ink, and vice versa—but your marketing agency can get it as close as possible!

PMS can also help for printing

No, not that type of PMS. PMS stands for Pantone Matching System. The printing industry uses this system of standardized colors to help creators and printers all over the world to be on the same page about the way colors will look once they are printed. Regularly using Pantone colors can be key when it comes to maintaining brand consistency.

Screen to screen discrepancies

We’ve established that colors look different on screen vs. in print, but there’s another layer to this. Colors can even look different from one digital device to another—like a computer monitor vs mobile device, for example. This largely has to do with the screen’s resolution—for example, on a mobile device, the screen is smaller than say a laptop, so pixels are limited in the amount of space they have available to occupy.

Keep this in mind if you are sharing an image with another party. If said party says they are seeing a darker blue than you are seeing, for example, the difference in digital device could be the reason.

Summary

When using color in marketing for mediums like print ads, branded items, digital displays and more—we can’t control the fact that color may be interpreted differently from human eye to human eye. However, we can be aware of the way that color varies depending upon where we’re “uploading” it on the front end. Understanding that colors look different on screen vs. in print—and the fact that using RGB and CMYK formats correctly can help this—is key to keeping the quality of your marketing materials top-notch!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Using the Power of Social Media Ads to Grow Your Page Following

At some point, “digital ads” will start being referred to as just “ads,” the same way that “cell phones” are now just “phones.” We’re not there yet, but social media ads that fall into this digital category are something we strongly suggest (or dare we say, deem a requirement) in order to get your brand’s content seen on social media. Using social media ads to grow your page following is one way they can effectively help you get the results you want.

A quick refresher

Social media ads are the ones that appear as “sponsored” across various social media placements. This is in contrast to “organic” content, which users post without any monetary backing.

Sometimes you might hear it referred to as a “boosted” post. This is the same thing as a social media ad—one that you pay to sponsor for a certain time period and to a pre-selected audience that you choose based on factors like location, age, interests and more.

Social media ad objectives

One thing to mention about social media ads, specifically on Facebook, is that they prompt you to identify a campaign objective. In other words, what do you want to accomplish from running this ad?

On Facebook, this ranges from items like brand awareness, traffic, reach, video views, lead generation, conversions and more. With the stats we’re about to share, we’re focusing on an objective that Facebook calls “engagement,” with a specific subcategory of “page likes.”

Let’s look at some numbers

Using social media ads to grow your page following is often the quickest way to build support for your page beyond organic strategies.

The numbers don’t lie. Recently, we ran a campaign for our client, Rhino Wearables. This campaign was comprised of six ads between July 17th, 2021 and August 17th, 2021.

On July 17th, 2021, when the campaign started, the Rhino Wearables Facebook page had 148 page likes.

On August 17th, 2021, when the campaign ended, the page had 857 page likes.

Then, when we checked on August 25th, 2021 (after the campaign had ended), the page had 1,238 page likes.

That folks, is evidence that using social media ads to grow your page following actually works!

Ads can work for any budget

So, paid social ads work, but how much do you have to spend on them to get results? As with many things in this world, the more you invest into social ads, the farther your reach is going to extend across the social media landscape. However, we work with clients with all kinds of monthly budgets for social ads—from as low as $25 for one ad per month, up into the thousands per month spent across multiple ads in a campaign.

Our philosophy is, spending at least something on paid social ads even once per month is better than relying solely on organic means to grow your page (which we know is subject to Facebook’s ever-elusive algorithm limitations).

Summary

If you’ve dabbled with the idea of paid social media ads but haven’t pulled the trigger, take this as a sign! Using social media ads to grow your page following works—and we’re here to help you every step of the way!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

10 Tips for Taking Marketing Photos on Your Smartphone

We all want great photos for our brand websites and social media feeds. A common misconception in our industry is that striking marketing photos can only come from full-blown photoshoots complete with fancy equipment and an expensive photographer. Not true! While a professional photoshoot will produce great results, it’s not always feasible due to time and budget constraints. Enter the smartphone. Taking marketing photos on your smartphone is an easy way to get into a consistent content-creating routine.

The smartphone as a photography tool

You text on it. You make lists on it and you even set alarms on it. And sure, you take pictures of your pets and kids on it. But you might not immediately think “marketing tool” in reference to your smartphone. Think again!

At the risk of dating this material, our smartphones are more photography-capable than they have ever been before—and that trend is poised to keep getting better. In other words, the quality of photos your trusty tech sidekick can capture is more-than-sufficient for marketing platforms like social media, your website, and even some print materials.

Tips for taking marketing photos on your smartphone

Focus, focus, focus.

First, select your subject! A product, your staff at an event, a beautiful day outside your office—your subject can be any number of things. Just remember what/who you’re focusing on before you to go compose a shot.

Focus also applies to your subject/photo being in-focus. A simple tap on your subject on the lens of your smartphone should bring it into focus for the shot.

Know your background. 

We’ve talked subject. Now let’s talk backgrounds. Depending on the type of photo you are taking, you may be capturing an already-existing background (think candid shots) or you might be staging a background (product shots or headshots).

Your smartphone is obviously great for capturing candid action on the fly—so look for creative—yet simple—backgrounds in that instance. If you’re creating your own backdrops, we suggest shooting on solid white, as it reflects natural light onto the product creating more even lighting. You can use white poster board and tape, or even a white sheet (just beware of wrinkles).

Find your lighting.

Speaking of lighting, photography and lighting go hand-in-hand. Lighting can make or break your shot! Luckily, smartphones are programmed to automatically find that light in most cases. You can help it along by taking advantage of natural light when it’s available.

Some may opt to use artificial light sources, like ring lights, to give their photos that extra boost. Whichever way you find your light, just remember—flash is not your friend! The flash of a smartphone camera can create jarring shadows and make your subject appear unnatural.

Shoot horizontally.

When taking marketing photos on your smartphone, it is best as a rule of thumb to shoot horizontally (especially if you’re an amateur). Most social media platforms (with the exception of ones like Snapchat) favor horizontal image formats. Horizontal photos also generally capture more of a setting and give you a larger canvas to better-utilize the rule of thirds (more on that in a minute).

Either way, if you need to switch the format of your photo for whatever reason, it’s much easier to crop a horizontal photo into a vertical one than a vertical photo into a horizontal one.

Never zoom!

If you’re far away from your subject, or you’re just trying to get a detail shot, you might be tempted to use the zoom feature on your smartphone for a photo. Resist the urge! Zooming diminishes the quality of your photo. Instead, move physically closer to your subject. If that’s not possible, take the shot of the subject from afar, and then zoom and crop when editing.

Remember the rule of thirds.

The rule of thirds is a basic photography principle that suggests visually dividing up your photos into thirds (on either a literal or mental grid, both horizontally and vertically) to create a more balanced composition. Points of interest should fall at the points where the grid intersects.

Use a mini tripod. 

Accessories are our friends! While your smartphone alone is sufficient enough to take great marketing photos, an added tool, like a mini tripod, only serves to help. This one in particular can be useful (and is recommended) if you’re taking still product photos, as it will stabilize the camera and let you better control the consistency of your camera placement and angles.

Get to know your smartphone’s tools.

It’s called a smartphone for a reason. These trusty friends have a plethora of tools to help our photos look even better—from the actual shooting to the editing. Play around with the tools in your phone’s camera app to see what might be useful for taking marketing photos. From offering various modes to specific camera settings—you’ll be surprised at what your smartphone is capable of.

Always upload the original file.

 We cannot stress this enough. Always, always, always upload the original image file (directly from your phone) when collecting the images you want to use. Whether you upload a photo directly to social media or to put in a folder for later use, maintaining the original file ensures that its quality is kept intact. A screenshot sent through a text and then attached to an email, for example, is going to compromise the original quality of your photos.

Choose a consistent edit style.

You took the photos. Now what? If you follow our blog, you know that we always stress the importance of brand consistency. This comes into play when considering the way you will edit your smartphone photos. We suggest choosing a consistent edit style—and sticking with it. For example, maybe there’s a certain filter that you like to use on all of your photos. Don’t have time to edit? Send them to your agency—like us—to do the finishing touches!

Summary

Alright, we’ve thrown a lot at you. But taking marketing photos on your smartphone shouldn’t be overwhelming! It’s the quicker, easier solution to capturing the real time content that you need to adequately showcase your brand and its products/services. And as always, if you don’t have time—we’re happy to help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Who Can Help? Explaining Our Roles on the McNutt & Partners Team

As a full-service marketing agency, we wear lots of hats. Graphic designers. Brand consultants. Your go-to phone call when your website crashes. With all of those services at your disposal, do you know who to contact depending on what you need? We’re peeling back a layer to show you a bit more about the inner workings of our marketing agency. Here’s a breakdown of our roles on the McNutt & Partners team.

Social media team

Our social media team is your go-to for all things—you guessed it—social media. This includes setting up new social media accounts, auditing and updating existing accounts, managing social media ads and more.

Our social media specialists are also responsible for scheduling your social media content. So, if you ever need something posted urgently—or conversely, to stop a post from going out that has been scheduled—they’re the ones to message!

Contacts: hanna@mcnuttpartners.com; hannah@mcnuttpartners.com (Not to be confusing, but yes, our social media team is Hanna and Hannah!)

Graphic designers

Hello, creative brains! Our stellar graphic designers are the ones who make your brand visually come to life. From print materials like brochures and business cards, to digital ads on social media and websites—our graphic design crew is continuously building fresh, engaging content to make your brand shine.

Starting from scratch? Our graphic designers can help build your brand from the ground up by creating a logo, selecting colors and a font family, establishing brand design standards and more.

Contacts: caitlin@mcnuttpartners.com; jvw@mcnuttpartners.com

Copywriters

You might not think about writing when it comes to roles on the McNutt & Partners team, but our copywriters are an integral part of our full-service marketing agency!

Dedicated copywriters gives our agency the ability to put a specific focus on and effort into crafting effective and engaging copy for materials like your website, social media posts, blogs, press releases, Google text ads and more.

Our copywriters are also critical to SEO strategy, as they identify keywords and incorporate those into your marketing materials to help position your brand better in the eyes of search engines.

Contacts: emily@mcnuttpartners.com; katie@mcnuttpartners.com

Project management

You’ve got marketing needs. We’ve got the resources to meet them. Our project managers communicate with our clients to gather details and information about a task or project and then connect with our team members to delegate those items accordingly. Along the way, our project managers will be able to help you as these tasks evolve and see them through to completion.

Contacts: katherine@mcnuttpartners.com, john@mcnuttpartners.com

Tech team

Our technology team gets down to the intricacies of your digital assets—from developing your website to making recommendations about software and services—and so much more. Augmented reality, apps and all-things-SEO—our tech team is more than qualified to be your brand’s right-hand for technical knowledge.

Contacts: james@mcnuttpartners.com

Photographers/videographers

We work with a talented group of lens-wielding creatives! Our friends in the industry will help showcase your brand in a professional and approachable light. Product photography, staff photography, quick video clips, long-form video funnels—we’ve got you covered.

Contacts: katherine@mcnuttpartners.com, john@mcnuttparters.com

A quick note

We may have outlined our roles on the McNutt & Partners team, but keep in mind: whoever you contact with an @mcnuttparters.com email address will get you connected with the right person(s) for the job.

Summary

When you work with us, you’ve got a whole team of professionals on your side! We enjoy seeing our clients grow just as much as you want your brand to thrive. Let’s start talking!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Why We Use WooCommerce for Ecommerce

Shopping remotely from a computer screen is a phenomenon that has not only grown steadily since the launch of Amazon in 1995; it is one that has exponentially become a standard of daily life in the COVID-19 era. From helping clients to fortify their existing ecommerce offerings, to launching ecommerce offerings for clients from scratch, we’ve been busy making sure these needs are met. Our preferred option is to use WooCommerce for ecommerce—and here’s why.

What is WooCommerce?

To understand WooCommerce, you first need to understand WordPress. The most popular content management system (CMS) on the market, WordPress is also our CMS of choice at McNutt & Partners. WooCommerce is an ecommerce platform built specifically on WordPress. Essentially, you can add the WooCommerce plugin to any WordPress site, and have an online store up and running fairly quickly.

So, why WooCommerce?  Here are a few reasons why we like it.

The benefits of WooCommerce for ecommerce

Fits in well with our CMS of choice

Again—WordPress. WooCommerce is a key part of the WordPress ecosystem, not to mention—it’s free and open-source. The fact that it fits in seamlessly with our CMS of choice is a huge draw to WooCommerce for us.

Offers convenient opportunities for customization

WooCommerce offers a wide variety of compatible plugins and themes for quick and easy extension, as well as countless hooks for our own custom development. In other words, being in the WordPress space, WooCommerce offers tons of options in terms of interface, aesthetics, functionality and integration with other services.

Gets along with our hosting platforms

The hosting platforms we use at McNutt & Partners support WordPress well, and in turn that means they support WooCommerce well. Don’t you love it when everyone gets along?

Allows us to serve varying scales of clients

We have extensive experience in customizing WooCommerce to our clients’ needs. That means whether your store processes a handful of orders a day or thousands, we can make WooCommerce work to your advantage.

Our experience extends beyond the Woo

Just to be clear—while we use WooCommerce for ecommerce as a standard, we have experience working with a selection of other ecommerce tools, such as Shopify, and various open-source and proprietary cart systems. Our goal is never to disrupt what is already working well for a client. That being said, we’re happy to work with any client’s preferred ecommerce solution given that it is one we believe will help them operate safely and efficiently.

Summary

Ecommerce is more relevant now than it ever has been before, and that won’t be changing any time soon. WooCommerce for ecommerce is just one of our trusted tech tools that we use in an effort to provide the most efficient and user-friendly marketing and operational solutions for our clients.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

A Few Best Practices for Keeping up With the Pace of Social Media

Social media isn’t like a billboard, where you put it up and then let it sit to work its magic. Far from that, social media is something you can’t take your eyes off of if you hope to effectively use it in your marketing strategy. The reason for that? Your audience never takes its eyes off of it, so your vigilance as a marketer is therefore a must. Keeping up with the pace of social media may seem overwhelming, so we’ve broken it down into a few best practices.

A quick note

When we mention keeping up with the pace of social media, what exactly are we talking about? Simply put, social media is always changing. Content can be posted, edited and deleted quickly. Engagement can spin up instantaneously. And algorithms can affect the way content is displayed with no warning.

Part of your due diligence of having a brand presence on social media is making sure your online content is correct, which means noticing and adapting to changes as they happen. These changes can be in reference to your own content, or in reference to changes made by the social media platforms themselves.

In terms of your content, this could be updating an event that has changed its date/time, keeping customers informed as to shipping delays your company is experiencing, and so on.

Best practices for keeping up with the pace of social media

Look at it every day. (Multiple times a day)

When we say every day, we mean: Every. Day. If you want to keep up in the fast-paced world of social media, you can’t skip a whole day’s worth of interaction. Staying active and consistent with your social media presence is a must for achieving success with it

Connect your personal and professional pages.

One way to ensure that you interact on social media every day is to connect your personal social media pages with your brand pages. On Facebook, it is a requirement anyway to have a personal Facebook account to operate a business page. Some platforms, like Instagram, make it easy to toggle back and forth between your business page and your personal page. For others like Twitter that do not offer such an option, you might want to just stay logged in as your business page. The point is, make it so that when you scroll social media during your personal time, you’ll also be aware of what’s going on with your brand pages as well.

Have a plan to adapt if changes need to be made.

A challenge of social media? Things can change at the drop of a hat. The great thing about social media? You can edit content at the drop of a hat! If real-world circumstances change (like the examples previously mentioned), rendering your content incorrect, it’s easy to edit posts, post updates or even delete content altogether. Anticipate that this can happen, and have a plan in place for how you are going to adapt when it does.

Disclaimer: we do caution against making a habit of deleting content on your social pages that already has engagement, as this can actually hurt you more than in can help.

Delegate if you don’t have time to give it the attention it needs.

It’s no secret that social media marketing requires constant attention. If you find that you don’t have the time to invest in it, then we suggest delegating the task to someone who does. Whether this is an internal member of your team or an agency (like us!), it will pay off to have someone who can pay attention to it.

Stay educated about industry trends and changes.

Things change! And sometimes these fast-paced changes are not ones we can control. Were talking about when Facebook takes away a feature we used to love, or when Instagram stops displaying content in reverse chronological order. Here are some tips for staying education on changes to the social media platforms themselves.

Summary

Fast-paced and social media marketing go hand-in-hand. If you’re feeling overwhelmed, use these best practices for keeping up with the pace of social media to take it one step at a time.

Still feeling in-over-your-head? Defer back to the step that says “delegate!” We’d love to help.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Is Your Website Telling the Truth? The Key to Keeping Your Online Content Accurate

Conflicting information is all over the internet. Despite how much we like to think it’s organized, the internet boasts a bit of a “Wild West” vibe, thanks to its ability to literally let anyone share content about anything at any given time. When it comes your online assets as a business owner, you have control over making sure that you’re not posting conflicting information about your brand or business. Keeping your online content accurate should always be a priority!

The truth about your online content

Want the truth? People generally trust whatever your website says as fact. Your hours of operation, your address and phone number and your product/service offerings as well as your pricing. Whatever it says on your website and social media pages is what your followers are going to reference.

If the hours are listed as 5 p.m. to 10 p.m. Wednesday through Saturday, then that’s what people will go by when deciding when to come to your place of business. If you changed your hours six months ago to start closing at 9 p.m. instead of 10, and someone comes by at 9:10, you might get an angry message that says something to the effect of, “But your Google listing (website, Facebook page, etc.) says 10 p.m.!”

It’s great that people are paying attention to your digital assets—but with that pat on the back comes the responsibility of keeping your online content accurate.

The key to keeping your online content accurate

Being in the business of web content creation and monitoring, we are quick to think about updating this type of information on our clients’ pages. However, we know it’s not always at the top of mind for everyone.

If you don’t have a team of marketing professionals keeping up with changes in information, then what? In reality, the key to keeping your online content accurate is that there is no magic bullet. You’ve just got to stay on top of it!

Make it second nature to update your online assets any time you have a change. Find ways to remind yourself that will work for you—whether that’s setting a reminder in your phone to check the accuracy of your digital content once a month, or updating it immediately after business decisions are made.

Think about it. You wouldn’t leave a billboard up on the side of the Interstate that displayed an old address or phone number for your business. So why would you want your business to be associated with outdated or incorrect information online—especially when it’s so quick and easy to change?

Summary

Remember that the public information you display about your business online a) exists and b) is something that your followers do trust you to keep up-to-date. If you can’t find a good way to remind yourself to update your online info, then it may be time to start working with an agency. We’d be happy to help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.