Our Blog

Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

What You Can and Can’t Edit on Social Media After It Posts

We’ve all been there. You make a great graphic, write some excellent copy and post it on your business’ social pages for all to see. It’s up for a while, getting engagement in the form of likes, comments and shares.  But then—whoops! You realize there’s a typo. Or you posted incorrect information. Or you forgot to add a photo to the post. Frantically, you scramble to correct your mistake. In this situation you’ll find that what you can and can’t edit on social media after it posts depends on the social network and the content type.

Why you may need to edit social content

Before we get into what you can and can’t edit on social media after it posts, let’s review why you may need to make an edit to a post. We named a few reasons in the intro. Here’s a quick list of situations we’ve come across.

  • Typos, typos, typos
  • Grammar mistake
  • Incorrect information (dates, addresses, hours, etc.)
  • Something has changed and needs to be updated
  • You need to add more information
  • You want to add a tag for another page/user
  • You want to add a location tag
  • A photo was accidentally left out of the post
  • A photo needs to be removed from a post

What you can and can’t edit on social media after it posts

We don’t know why some social networks prevent users from editing content after it posts, but it’s a fact of life in the social media world. Here’s our chart to describe what you can edit on social media after it posts vs. what you can’t.

what you can and can't edit on social media after it posts

The alternative to editing

So, what happens if the content in question falls into one of the “can’t edit” categories? The alternative, unfortunately, is to delete the post entirely and start over with the changes you’d like to make. However, there are times when you may want to weigh your options as to whether the edit is worth deleting the post or not.

When to delete and repost vs. edit

If you find yourself in a situation of wanting or needing to edit social media post content, but your situation falls into one of the “can’t edit” categories, then your only option if you want to make a change is to delete the original post and post it again with your changes.

Here’s our advice. In general, if your post already has engagement, don’t delete and repost unless you absolutely have to (i.e. if the mistake is a critical one). Doing so will delete all the engagement along with it, which in turn hurts your page.

We understand that sometimes, the only option is to delete and repost (or delete entirely). However, an alternative to “updating” a post when the situation is not absolutely critical is to post your update in the comments instead.

Summary

We all make mistakes, which is why we’re thankful for the social networks that do let you make edits to content after it has posted! Knowing when you can and can’t edit on social media after it posts will help guide you to make the best-informed decision as to what to do when a change needs to be made.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

How to Know If a Social Network Is Not Working for Your Business

It’s something we’ve mentioned before: not every social network is right for your business, and that’s OK! But how do you determine if a social platform is proving effective in terms of your marketing efforts? Here, we’ve outlined a few ways to know if a social network is not working for your business.

You have low page/post engagement despite your best efforts.

You’re working on a consistent posting schedule. You’re sharing relevant, quality content. You’ve cross-promoted your page. Yet, you’re not getting a lot of interaction on your page. This may be an indicator that a social network is not working for your business.

If your follower counts are low, your engagement is lacking and your overall page activity is limited despite your best efforts to attract page followers, it may be time to reconsider the social platform you’re using.

The social network’s community doesn’t “feel” like your audience.

When using social media for marketing, you want to be in a space where your target demographic is already spending its time. Thus, if you suspect a network is not home to your target demographic, then it may not be somewhere your business wants to invest its time.

For example, perhaps you’re using a social network, and you start noticing that its fellow users seem to be older or younger than your intended customer base. Or, the users on the social network seem to be geared toward specific topics or interests that are not relevant to your business. It’s important to gauge whether or not the people you’re sharing social media content with are the people that will most likely patronize your business.

Customers tell you they are not using that social platform.

Get direct feedback from your customers! Ask them if they are using Snapchat, TikTok, Instagram…you get the idea. Of course,you shouldn’t judge off if a social network is not working for your business off one answer; but, if enough of your customers tell you it’s not a social network they are using or plan on using, then you may want to reconsider using it as a marketing medium.

Ad metrics are not showing significant results.

The numbers don’t lie. If you’re running ads on a social network, and the metrics are not reflecting the results you’d liketo see, then it may be time to shift focus to ads on another digital platform.

Need help interpreting social media ad results? Let us know!

You don’t enjoy it.

Social media marketing shouldn’t be a burden. In fact—call us biased—but it may actually be fun at times! So, if you’re dreading logging on to Twitter, for example, it’s likely that your “best efforts” on the platform won’t actually be your best. If you enjoy using a particular social media network to market your business, chances are you the time you spend on it will be more fruitful.

Summary

Assessing whether a social network is not working for your business is just another step in doing your due diligence to measure your marketing efforts. While we do think having a presence on multiple social networks is important as a business, it’s OK to shift your focus where you will yield the best results.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

7 Best Practices for Using QR Codes Effectively

Do you know what “QR” stands for when it comes to QR codes? “Quick Response.” That should give you an idea of the intent behind them! They serve to provide users a quick way to access a link via scanning their smartphones. Last week we provided some inspiration for places to put QR codes for use in marketing. Now, we’ll talk about some best practices for using QR codes effectively.

Place them somewhere convenient.

Think logistics here. A QR code is something someone must physically scan with a smart device. So why would you put one on a billboard towering over the roadway? For one, that’s not convenient, and it’s also not safe.

Don’t put QR codes in places that are difficult to reach, or that would otherwise compromise someone’s safety when trying to scan.

Consider connectivity.

Another best practice for QR placement is to make sure you’re putting them somewhere people will have access to Wi-Fi or mobile connectivity. After all, they are being scanned from a mobile device and leading to an internet link. For example, airplanes, subways and elevators are places where connectivity can be compromised, so it might not make sense to put QR codes there.

Think about what you’re linking to.

Effective QR code strategy means considering exactly what type of content your QR codes are linking to. In general, you might want to send people to a page with some sort of call to action: signing up for an email list, following your social accounts, reading your blog, using a coupon, etc.

Make sure your content is mobile-optimized.

When designing our client websites, we prioritize making sure they’re optimized for mobile use. That’s because mobile devices are where the majority of people are viewing websites these days. Mobile optimization is especially important when it comes to best practices for using QR codes. By nature of a QR code, people will be accessing your content from a mobile device. So, it makes sense that your content should be formatted as such.

Make sure they’re compatible with Android and iOS.

Don’t isolate anyone when it comes to your QR codes! Use a QR code-generating service that is both Android and iPhone friendly. If you can’t do that for some reason, include a note next to the code that specifies which types of mobile devices can use it.

Think before placing a QR code in an email or on a website.

If you’re placing a QR code in an email just to send people to your website, what’s the point? If they’re viewing an email, they’re already on their computer or mobile device and can just as easily click a link. Same story if you put a QR code on your website.

The exception? Using a QR code in an email or on your website for someone to transfer information specifically to their mobile device. For example, the code could link to your contact information that inputs into a phone when it is scanned.

Size them appropriately in a high-quality format.

Finally, think about the size of the code. For easy scanning, you don’t wait it to be too small nor too large. You also want your code to be high-quality. A low-res code file code may affect scanning ability.

Summary

Consider these best practices for using QR codes effectively when incorporating them into your marketing strategy!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

10 Places to Put a QR Code (Where It May Actually Be Helpful)

QR codes. Whether you’ve consciously paid much attention to them or not, you’ve seen them everywhere. These black-and-white squares can be useful tools to incorporate into your marketing strategy, but only when done so with thought and intention. In other words, don’t just stick them everywhere without thinking about why you’re doing it. There are some places to put a QR code that make more sense than others.

Making QR codes accessible

As a quick reminder, QR codes exist to provide easy access to web links. Rather than having to type in an entire (sometimes complex) web address, a person can simply scan a QR code using their smartphone and be on the website in an instant.

That being said, when it comes to places to put a QR code, you want to make sure the placement is accessible. A roadside billboard? Likely not the best option to encourage someone to scan a code while driving. On the exterior-facing glass of your storefront at eye-level? Much better.

Places to place QR codes

If you’re thinking of using QR codes in your marketing efforts, here are a few ideas for placement where they may actually be useful.

Point of sale

Displaying a QR code at the point of sale (i.e. somewhere on your checkout counter) is a great idea for directing customers to your review sites or encouraging them to follow you on social media, for example. This placement is easily accessible and captures an audience that already decided to make a purchase, so they are likely interested in following up with your brand.

Storefront

Taking it a step back, maybe you want to give people the chance to learn more about your brand before they even decide to make a purchase. A QR code on your front door or front window glass at street level is a great way to do this. That is also something that can be accessed even when you are closed.

In-store/office displays

Have a pop-up banner or tabletop display? Consider including a QR code so your customers/clients can get more information about a product while they are there!

Direct mail

Seeing a web address listed on an advertisement in the mail is one thing. Giving recipients a QR code to scan makes it that much easier for them to take a trip to your website to learn more about your products or services.

Handouts/flyers

Have a booth at a trade show or downtown event? Take-aways like flyers or infocards are a great place to add a QR code.

Packaging

Again, solely placing your website URL on the outside of your packaging is not as effective as giving consumers a QR code to scan for direct access to your site. That’s because the URL alone requires them to take the extra step of entering it into their browser.

Shopping bags

Similar to packaging, QR codes on shopping bags can incentivize people to connect with your brand even after you have left the place of business.

Receipts

A receipt is also something people will take with them after a transaction has taken place. QR codes on receipts can link to special offers/discounts, for example, to encourage people to do business with you again.

Wayfinding/informational signage

This idea takes the less salesy, more quality-providing approach in terms of places to put a QR code. QR codes can be great on wayfinding, informational and/or educational signage in places like public parks, trails, museums, zoos and more.

Business cards

Bring your business card into the modern world by adorning it with a QR code! The code could link to your LinkedIn page (or other social media), personal website or brand website.

Summary

When placed effectively, QR codes can be successful tools for driving traffic to your online presence, giving people easier access to connect with your brand.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

8 Things to Know About Instagram Reels in 2022

Fact: we all operate at different levels of social media knowledge. For some, the word “reels” may conjure thoughts of casting a line into a body of water. For others, it’s a part of their everyday social media routine. Here we’re going to talk about the latter. Whether you’re a newbie to the concept or a regular patron, here are 10 things to know about Instagram reels in 2022 that may prove a bit eye-opening.

But first, a quick overview

Introduced in August 2020 to compete with TikTok, Instagram Reels are short-form videos that appear on the “Reels” tab of the Instagram app. When they were introduced, their maximum running length was only 15 seconds. That has since beenbumped up to 30 seconds, then 60 seconds. The platform allowed a max Reels length of 90 seconds for some users as of May 2022.

Unlike your main Instagram Feed, which shows you posts from users you follow (plus sponsored posts), Instagram Reels dishes up content from users you may or may not be following based on an algorithm that anticipates what you might be interested in. They also appear on Instagram’s Explore page, which serves a similar purpose.

8 things to know about Instagram Reels in 2022

Brazil was the first country to get Reels.

“Reels,” then called “Cenas,” first premiered in Brazil in late 2019. Following the release, Instagram users in Brazil grew by 4.3%.

Instagram Reels may generate more engagement than traditional Instagram video posts.

In a study by Conviva analyzing professional sports teams’Instagram engagement, Reels content had better engagement than traditional Instagram video posts across all of the leagues in the study. For example, NFL teams saw 67% more engagement on Reels than traditional Instagram videos on average.

According to influencermarketinghub.com, Reels receive 22% more engagement than regular Instagram video posts. In addition, Reels are said to generate up to two times more engagement than Instagram photo posts.

Interest in Reels has surpassed Instagram Stories.

Introduced in 2017, Instagram Stories changed the way people Instagram. While the Stories platform is still hugely popular, search interest for Reels has surpassed that of Stories, as Instagram users seek to educate themselves about Reels and all its features.

Users can share Reels on their Feed and in Stories.

Reels can solely exist on the Reels tab, but cross pollinating them to a user’s main Feed and Stories only serves to boost viewership and engagement.

Reels are featured on the Explore page, which 50% of users say they use each month.

Instagram’s Explore page is exactly what it sounds like—a place for users to explore new content beyond the pages they’re already actively following. A successful Reel may be served up to users’ Explore pages who are not already familiar with your brand.

Reels ads are a thing.

Marketers, take note! In June 2021, Instagram announced it was launching Reels ads worldwide. According to Instagram, “Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone.”

Like regular Reels, Reels ads can appear in the Reels tab, the Explore page and in Reels on the main Instagram Feed.

Ads on Reels have a max running length of 60 seconds.

With the exception of the “sponsored” label, a Reels ad can appear as authentic as an actual Reel. Following that logic, they also have a maximum running length of 60 seconds as of late May 2022.

Reels ads are reported to reach about 10.9% of the population.

That’s a staggering statistic! Hootsuite reports that Reels ads have the ability to reach 10.9% of the population over the age of 13. After all, Instagram had more than 2 billion active daily users as of late 2021!

Summary

In 2021, a whopping 91% of Instagram users said they watch video on the platform at least once a week, according to Instagram for Business. That means that marketers looking to add Instagram video to their marketing repertoire will likely see some results. As these things to know about Instagram Reels reveal, Reels may be a great way for your brand to break into this advertising medium.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

The Benefits of Using Social Media to Improve Your Customer Service

Any successful business owner knows customer service is of utmost importance. After all, if your customers aren’t happy, then your business might not be a business for long! We’ve talked before about social media as a relatively new customer service medium. Now, we’ll touch on exactly why it’s such a good means to promote positive client interactions. Using social media to improve your customer service is a no-brainer when you consider these benefits!

The benefits of using social media to improve your customer service

Directness

Social media gives you a direct line to your clientele. Rather than a roadside sign casting a message into the void, social media allows your business to talk directly to individuals, even addressing them by name if desired.

Immediacy

Customer interactions on social media can happen immediately. In fact, responding quickly to social media comments and messages works in your favor as a business page—and is good customer service in general. Social media networks like Facebook even rate business pages’ response times and present them publicly on the pages.

Promotes engagement

Similar to how social platforms favor pages with quick response times, they favor pages that engage consistently and often with their page followers. When using social media to improve your customer service, it comes with the added benefit of racking up engagement points for your page.

Others see it too

What’s posted on social media is there for all to see. That includes your awesome customer service efforts! Page followers (and potentials) will take notice of your positive public interactions with others. Seeing that you’re a business that is responsive and helpful will help them to form a complimentary opinion of your brand.

Instills a sense of trust

The core of cultivating good customer service (on social media or anywhere) is to make people feel good about their interactions with your brand. If you’re taking the time to address your customers and be responsive to their inquiries on social media, it just further instills their trust in your brand and its ability to meet their needs.

Summary

Bottom line: if your business has a presence on social media, you should be taking customer service into consideration when using it. If not for the reasons listed above, just do it for the sake of being professional! Need help navigating customer service on social media? We’d be happy to!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

How to Make Outdated Blog Content Relevant Again

Fresh industry stats. The latest company updates. A groundbreaking discovery in your field. Whatever it is you are highlighting on your brand’s blog, the goal is to always provide useful information and a fresh perspective. After all, rehashing stale content that has been told time and time again doesn’t get you very far with your audience nor in terms of SEO. With the extremely fast pace of the internet, however, a blog that is fresh today can quickly become irrelevant tomorrow. The challenge then becomes how to make outdated blog content relevant again.

Post an update on an old blog.

You’ve likely seen news organizations doing this. As a story develops and new information comes in, they post timestamps or “Updated (insert date and time here)” above the original copy to show exactly when it’s been updated and what information is the most recent.

Your blog may not require multiple time stamped updates, but if there is something you posted a few months to a year ago, and the information has since changed, you can always add a block of text labeled “Update” above or below the original that explains the new info.

Change the existing blog.

Instead of leaving the original blog in tact and posting an update before or after, you can also make an outdated blog relevant again by actually changing the original copy of the blog to reflect current information. If you do this, you’ll want to add an “Updated May 2022” disclaimer at the top below the headline to let readers know the blog copy has changed.

Write an entire new blog.

Is that 2017 blog so outdated that even a quick update can’t help it? It maybe a good idea to write a new, separate blog on the topic entirely. Writing a new blog doesn’t mean you have to delete the original. In fact, for SEO purposes, you probably shouldn’t. Instead, link back to the old blog in the new blog and reference “our previous blog on the topic.” You can explain what’s changed since then in the new copy.

Reshare the blog on social media with a fresh caption.

Let’s move from the back end of your website to your social pages. Another way to make outdated blog content relevant again (that takes minimal effort) involves resharing the original blog. Then, in the caption for your post, you’ll give a quick update. For example: “Since we posted this blog in 2017, we’ve added more than 20 people to our staff and opened two additional locations!” Then, when readers read the originalblog, they’ll see how far you’ve come!

Summary

The pace of the internet can be overwhelming to keep up with. Ensuring that your brand is conveying the most up-to-date, relevant content on your digital channels is understandably a chore. Make outdated blog content relevant again by using these tips, and if all else fails, we’re here to help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Why Your Page Content Matters When Running Social Media Ads

Social media is a relatively new medium for advertising that has already proven its effectiveness for marketers. It’s immediate, it’s trackable, and it’s comparatively pretty cost-efficient to some other marketing options. Setting up a social media ad and pressing “go” is not all there is to it, however. It goes hand-in-hand with maintaining an attractive social media page filled with appealing content. We’re here to explain exactly why your page content matters when running social media ads.

Your ad invites people back to your page.

Social media ads can appear in many different placements on a social site, from the main timeline, to stories, to sidebars and more. Despite where someone first comes into contact with your ad, it will likely cause them to click back to your main page, a.k.a., home base, for more information.  That’s one of the main reasons your page content matters when running social media ads.

You wouldn’t run a print ad showcasing your website if your website was broken. You wouldn’t invite people to come to your storefront if your storefront was closed or in disrepair. It’s the same concept here. Since your social media ad links back to your main page, it should be in top shape for page visitors.

It’s all connected, despite ad objectives.

Speaking of linking, keep in mind that social media ads can have different objectives (set by the ad creator). Some involve driving website traffic. Others are related to social page awareness. Even if the prescribed goal of the ad is not to send people to your social page (which would be under the umbrella of page awareness), your page name appears in a clickable form on that social media ad regardless.

Even if someone ends up on your website as a result of the ad, your website (ideally) links back to your social pages. It’s all connected!

Maintaining an attractive page

So what matters when it comes to page content? Basically, we’re talking about maintaining an attractive, active page. A few items this should include:

  • Making sure your profile picture and cover images are appropriate for and relevant to your brand.
  • Ensuring that all page info (i.e. hours, address, website, page categories etc.) is up-to-date and accurate.
  • Keeping up with a consistent content posting schedule.
  • Establishing an aesthetic for your content that aligns with your brand standards.
  • Posting timely, relevant, engaging and helpful page content for your intended audience.

To sum it up, you don’t want to send the people on the viewing end of your ad to a page that has no content, isn’t on brand and doesn’t make sense for them.

Summary

Your social media presence is an entire package that includes your page, page content, engagement, ads and more. Neglecting one of these categories affects all the others!

Do you know your page content matters when running social media ads, but don’t have time to keep up with it? That’s where we come in!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.