Thoughts & insights from McNutt & Partners.
Your logo is a tangible form of your brand identity. It’s there for people to recognize, connect with and remember. Sometimes clients come to us in need of a logo, and they have a library of ideas—about color, visual elements…
As your customers interact with your digital assets, you likely want to know a little about their activity on your pages—and where they are coming from. That’s where Google Analytics comes in. Google Analytics is a free platform that offers…
Setting up a social media page for your business is step one. But after that, you’ve got to let people know you’re there! Through their “suggested pages to follow” features, some social platforms help you out a little in that…
You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer…
Since it first hit our smartphones in 2010, Instagram has been known for its imagery. Cultivating perfectly-thought-out Instagram grids has been a goal for influencers, businesses and general Instagram user alike. During that time, many of us have discovered that…
Running a business is one thing. Cultivating a brand is another. Branding denotes your business’ personality. It’s a visual representation of who your business is and what it stands for. Whether you’re starting from scratch with a new business concept…
Sometimes less is more. On Instagram, that may not always be the case! Instagram carousel posts (posts with more than one image or video) are an easy way to promote engagement on your brand’s Instagram page that your followers will…
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
If you have a business page connected to your personal Facebook account, you may have seen a pop-up recently that said “Review Changes to Your Page.” This is referring to Facebook’s continued rollout of its new Pages Experience. Sometimes change…
Let’s get right to the point: Using social media for business is not the same as using it for your personal life. Too often, we see the line between the two get blurred. Sure, there are many things—like reacting to…
We’ve said it before, and we’ll say it again: we love a good metaphor. Well, get ready for another one. We all eat out at restaurants, so why not make a connection to something we’re all familiar with? Today we’re…
Video is dominating social media, especially with the booming popularity of video-based platforms like TikTok rising to power during the pandemic. HubSpot recently ranked the top video marketing platforms in 2022, and you might be surprised to find who led…