Our Blog
Thoughts & insights from McNutt & Partners.
Instagram debuted them in 2016, and we talked about them when they were gaining traction back in early 2019. But by now, Instagram Stories are a household name. Phrases like, “Did you see her story yesterday,” and “I tagged you…
Email marketing, casually known as sending email blasts, can be a relatively easy, effective way to broadcast your brand’s messaging to many members of a specific audience all at once. Though it may be tempting to quickly hit “send,” there…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
You’ve filed your papers with the tax office and it’s official—you’re in business to do business! Now, on to the never-ending list of things to do to get it up and running. We’re here to make at least a portion…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
Breadcrumbs are useful for adding a tasty layer to meat, crisping the top of your casserole or finding your way home. Cookies are useful because, well, they’re delicious. But what do these two bakery-related foods have to do with the…
When you have a less-than-desirable experience at a place of business, some of us are easily inclined to run to Google to let our frustrations out in the form of a negative review. Why is it then that when we…
Frequently asked question: My business is on social media, so do I really need to advertise beyond that? Our answer: yes! The case for advertising beyond social media is a strong one when you consider audience, placement, the limitations of…
You started a social media page for your business. Great job! Now you might be staring at the blank page asking yourself, “What should I post?” Check out these ideas for your brand’s first media post to get the creative…
Guess what? It’s the First Day of Spring! Whether the temperatures say so or not, it’s officially the season of new growth, fresh starts and more sunny days to come. It’s also a time for spring cleaning! Check out these…
Your website domain is a digital roadmap to your business. That being said, you want it to be simple, memorable and relevant. When choosing a domain for your new website or website refresh, you may already have something in mind…
Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…