Thoughts & insights from McNutt & Partners.
So, you created an Instagram account for your business. Great! Do you know which type of account you’re using? Instagram currently offers three types of Instagram accounts. We’ll go over the basics, including which is best for your brand! Personal…
Every Google search happens for a reason. From searching for silly facts, to locating a place of business, to setting out to make a purchase, you came to Google with a goal in mind. Did you know—there’s a technical term…
You’ve been wondering, and we’re here to tell you: it’s time. If you didn’t read the title, we’ll back it up a bit. The video-based social media platform TikTok has become a household name over the past few years. But…
Every year around this time we try to pinpoint something to attribute our gratitude toward. This year, we’re feeling social! (And no, not just at the office holiday party). We often hear about people “getting off” social media for this…
As we look toward 2022, social media as a presence in the world of marketing remains in relative infancy. With less than two decades under its belt serving as a networking and consumer space, the concept of social media is…
In the marketing sphere, a rebrand is a way for businesses to realign the public-facing labels associated with their brands to better match the businesses’ internal missions, morals and modes of operation. One very prominent and influential brand in the…
Take a second to read that title again. If you’re in marketing, it’s music to your ears! Link sharing on Instagram stories is now a thing, and we’re singing the platform’s praises for making it a reality. With Instagram only…
Spooky season, meet spooky week. It’s officially the last full week of October, which means it’s time to embrace Halloween in all its spine-tingling glory. Since it’s the one time of year we can acceptably write about things that are…
Instagram stories are known for their fleeting nature. There is a function, however, that allows users to preserve and showcase their stories content. The stories highlights feature on Instagram gives stories content a place to live beyond its 24-hour posting…
When you think about marketing content for your brand, what comes to mind? Explaining the benefits of your product or service. Sharing useful information about your company. Advertising promotions and special offers. All of these are a given, but here’s…
When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…
Last week we talked about the importance of updating your Google My Business listing—and the signs that it’s time to do so. Now it’s time to focus on one of the often-neglected components of your listing: the business description. While…