Thoughts & insights from McNutt & Partners.
We may sound like a broken record when it comes to brand consistency—but it truly is one of the most important parts of attracting and maintaining followers. In marketing, the colors you associate your brand with should also stay consistent.…
We’d like to believe that red is red and blue is blue. But unfortunately, that’s not always the case! Color, as true as we think it to be, is subject to both the environment in which it is being displayed—and…
At some point, “digital ads” will start being referred to as just “ads,” the same way that “cell phones” are now just “phones.” We’re not there yet, but social media ads that fall into this digital category are something we…
We all want great photos for our brand websites and social media feeds. A common misconception in our industry is that striking marketing photos can only come from full-blown photoshoots complete with fancy equipment and an expensive photographer. Not true!…
As a full-service marketing agency, we wear lots of hats. Graphic designers. Brand consultants. Your go-to phone call when your website crashes. With all of those services at your disposal, do you know who to contact depending on what you…
Shopping remotely from a computer screen is a phenomenon that has not only grown steadily since the launch of Amazon in 1995; it is one that has exponentially become a standard of daily life in the COVID-19 era. From helping…
Social media isn’t like a billboard, where you put it up and then let it sit to work its magic. Far from that, social media is something you can’t take your eyes off of if you hope to effectively use…
Conflicting information is all over the internet. Despite how much we like to think it’s organized, the internet boasts a bit of a “Wild West” vibe, thanks to its ability to literally let anyone share content about anything at any…
Are you a talker, or a listener? Whether you’re a listener by nature or not, as a brand representative, it pays to slow down and listen—especially when your brand followers are talking to you on social media. Social listening is…
You’ve heard of the State of the Union. But what about the State of Marketing? It doesn’t hurt to check in every now and then on the hard data driving the trends that influence our industry on a daily basis.…
You carry around your driver’s license, passport and other forms of ID as physical representations of your identity. Think of your social media pages as physical representations of your online identity. It may seem like a minute detail, but the…
You’ve got your tangible marketing materials—mailers, letterhead, signage and billboards. You’ve got your intangible (but still measurable) marketing materials—digital ads, SEO, blog and email campaigns. But what about your walking, talking marketing materials? That’s right—using employees in your marketing strategy…