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10 Eye-Opening Instagram Stats for 2022

Instagram has definitely made its mark on the world since it launched in 2010. Since its inception, the social media staple has made words like “filters,” “stories” and “reels” take on whole new meanings. As it’s integrated into the daily lives of millions of users, these Instagram stats for 2022 bolster its status as a social media goliath that does not plan to back down any time soon.

1) It’s the 4th most-used social media platform.

Any guesses as to which ones beat it out? Facebook, WhatsApp and YouTube claim the top 3 spots when measuring daily active global users. But fourth in line is still pretty impressive, especially when considering that it wins out over popular platforms like TikTok and Snapchat.

2) It’s the 5th-most visited website…in the world.

Whoa—talk about eye-opening! Instagram earns this stat because it’s in the top 10 of websites with the most visits per month globally. In January 2022, it was 5th, according to Semrush, only behind Google, YouTube, Facebook and Wikipedia!

3) It’s the 2nd most-downloaded app in the world.

Continuing these impressive Instagram stats for 2022, worldwide claims to fame keep coming as Instagram was the 2nd most-downloaded app globally at the end of 2021. The number one spot? TikTok.

4) 18– to 34year-olds make up the majority of users.

This is a trend that hasn’t changed much since Instagram’s start, but it’s an important one to note—especially when using Instagram for business. This age group makes up about 60 percent of people looking at Instagram, according to Hootsuite.

5) Fifty-nine percent of adults in the U.S. use Instagram on a daily basis.

Read that again. More than half of adults in the Unites States use Instagram daily. Talk about trending. And at this point of daily use, trend may not even be the right word.

6) Adult users spend about 30 minutes a day on the platform.

What should this stat say to you as a brand? That’s 30 minutes of opportunity to get your content seen, your engagement up and maybe even your products purchasedvia Instagram Shopping.

7) Instagram’s advertising reach grew by 20.5 percent last year.

That’s a big number. The other big news here is that number surpassed Facebook, which only saw a 6.5 percent increase in global advertising reach in 2021.

8) Instagram stories are responsible for a quarter of arevenues.

Timeline posts still reign supreme, but a quarter of total platform ad revenues is nothing to scoff at. To add to these eye-opening Instagram stats for 2022, revenue from Instagram Stories ads is projected to garner about $16 billion this year alone.

9) Ninety percent of users follow at least one business on Instagram.

Are you seeing the trend yet? Instagram is a place for businesses to be.

10) One in two people have used Instagram as a means of discovering new brands.

New brands? To many people, that’s you! Get discovered by new followers by cultivating an attractive presence on Instagram.


These Instagram stats for 2022 don’t lie! This platform promises extensive opportunity for brands to connect with current and potential clientele. For even more statistics, check out Hootsuite’s “35 Instagram Stats That Matter to Marketers in 2022.”

Make this your year for Instagram mastery. Or, let us do it for you!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

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