There have been a lot of changes and uncertainty for some social media platforms. But what we know as of now is that Instagram is here to stay. So, if you rely on social media for your business, check out these seven ways to boost your Instagram engagement in 2025.
Experiment with content types.
Instagram offers a variety of content formats, allowing you to experiment with different types to find what your audience likes best. For example, you can share a single photo, post a carousel with up to 20 photos, share videos on Reels and post or repost on Stories.
You may even find that an audience likes different formats for different information. Maybe they prefer tips and tricks through Instagram Reels, but the detailed product looks through posted photos. You may be surprised that relevant meme posts do well on your feed.
Post at prime times.
It’s not just what you post but when you post. Knowing when your audience is most active is essential to optimize the time and post.
Posting during prime times is crucial if you want your post to gain traction with your followers. To garner those likes, comments and shares, review your Instagram insights and analyze your reports to determine the best time to post.
Maintain posting consistency.
Consistency is key. The more regularly you post, the more you give your following the chance to see your content and interact with it. When you seemingly “disappear” from social media, there is a chance you will lose the interest of your followers, drop out of their feed or lose followers altogether.
Maintain steady engagement by committing to a posting schedule. Try creating a content calendar and use tools to schedule your content.
Craft your captions with care.
You don’t need to be a writer, but creating eye-catching captions with bold call-to-actions can boost engagement. Using hashtags and tagging partners and followers creates a community where your audience can interact.
Take advantage of Instagram Reels.
Another one of the ways to boost your Instagram engagement in 2025, and one of the newer tools in Instagram, is Reels. Reels let you post long-format videos and give you creative freedom to produce captivating videos.
To take advantage of Reels, click the regular Instagram post button and select “Reel” at the bottom. You can also explore videos by clicking on the dedicated Reels tab.
Regularly post on Instagram Stories.
A good feature for boosting your engagement with followers is Instagram Stories. These allow you to repost content you posted that did not appear on the feeds of some of your followers before. You can further potential engagement by reposting follower photos.
In addition, Instagram Stories are ideal for more casual content you don’t want to live on your main feed.
Engage with your audience.
Actively engaging with your audience is the most effective way to keep your followers’ attention. When your posts get a comment, comment back. When you receive a direct message, respond thoughtfully. If a customer posts a photo of your products, share it. These interactions show you value your audience.
In a “nutt” shell
With these seven ways to boost your Instagram engagement in 2025, head to the Instagram app and start creating. Don’t have an account? It’s never too late to start your social media marketing—and we can help!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334.521.1010 or visit our contact page.
