If you have a business Facebook page, you’ve probably received one recently. A slew of recent Facebook scams is running rampant as of late, and we’ll let you know how to spot them and what to do about them. What…
Instagram debuted them in 2016, and we talked about them when they were gaining traction back in early 2019. But by now, Instagram Stories are a household name. Phrases like, “Did you see her story yesterday,” and “I tagged you…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
You’ve filed your papers with the tax office and it’s official—you’re in business to do business! Now, on to the never-ending list of things to do to get it up and running. We’re here to make at least a portion…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
You started a social media page for your business. Great job! Now you might be staring at the blank page asking yourself, “What should I post?” Check out these ideas for your brand’s first media post to get the creative…
Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…
We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…
Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…
While some of our clients tend to ramp their marketing down during the holidays, such is not the case in the world of retail. This season is the busiest time for the retail industry, which has its advantages and disadvantages…
Establishing a brand presence on social media is what we’re all about here at McNutt & Partners. But it often begs the question as to whether your brand can have social media without you using it personally. Is it possible…
When you hear the word “audit,” you may think about taxes and finances. But did you know that auditing applies to social media as well? A social media audit helps you assess the status of your social pages while pointing…