Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…
Fresh industry stats. The latest company updates. A groundbreaking discovery in your field. Whatever it is you are highlighting on your brand’s blog, the goal is to always provide useful information and a fresh perspective. After all, rehashing stale content…
Your brand has started a blog. Great job! Now, how to get the word out? Posting fresh content to your blog on a consistent schedule is great, but posting and crossing your fingers that people find it is not necessarily…
They say not to judge a book by its cover. But sometimes that’s all we have time for! The equivalent of judging a book by its cover when it comes to online content is judging a blog by its title.…
With about five days left in 2021, we’ve got just enough time for a recap. We’ve written 52 McNutt & Partners blogs this year, but we’ve narrowed it down to a select few that we thought were especially useful, interesting…
All blogs share certain characteristics. They are web-based. They (typically) include a combination of copy and graphics. They allow for multiple entries, most often organized in reverse-chronological order. Beyond these shared characteristics, there is infinite room to customize your blog…
How do you feel when you hear the word “blog”? Excited? Intrigued? Intimidated? Blogging has been on the map as an effective platform for creating digital content for some time now; however, every now and then it’s a good idea…
Blog writing serves a variety of purposes. A means of pushing fresh content out onto your digital platforms. A source of keywords to help attract people to your site. A cathartic outlet for all of those burning issues that occupy…
At its core, blogging is text on a web page. But it has the opportunity to be so much more than that. A way to communicate with your brand followers. A platform to make a dent in your SEO. Even…
Maintaining a blog not only provides value for your brand followers, but it is a means for creating content that will help both people and search engines find your brand among the vast frontier that is the internet. When optimized…
Anyone can slap some words on a page and call it a day, but depending on the platform where your writing will appear—and the audience you are writing for—structure makes a difference when producing effective copy. The case is no…
Your brand’s blog serves a dual purpose—both to attract, inform and entertain your followers, and to drop points in your SEO bucket. But what happens when you notice a decline in your blog readership? Decreasing blog traffic can certainly pose…