You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer…
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
We always reiterate the fact that consistently-posted, fresh content is one of the major keys to achieving profitable SEO results. This includes your blog posts. While you could just go slap some words on a page and call it a…
If you’ve ever sent a text or an email, you get it. Sometimes, words just aren’t enough (or are just too much) to convey the thought you are trying to get across. Time to enlist the help of our little…
Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion,…
If you want to ensure that your website has a better chance of displaying in the top spot of a Google search, Google’s text ads, also known as pay-per-click ads, are one great way to do it. In short, these…
When our time is limited, we often look for the shortest route, not necessarily the most effective one. On social media, it can be tempting to craft a single message and blanket it across all of your social platforms. In…
The advancement of technology and enhanced communication go hand in hand. Once upon a time, designated messengers would travel via horseback on weeks-long journeys to deliver news from one party to another. Today, it’s as simple as picking up your…
Think about opening a book. What do you see? Large type? Small type? Line breaks? Huge paragraphs? Some of this probably sounds preferable over the rest. That’s because as human beings, we are inclined to favor what is easier and…
Pinterest may not be a social media platform that you have yet tried for your brand marketing, but it might be one that can prove beneficial. Like Instagram, Pinterest is a highly visual platform; however, the text that accompanies those…
Anyone can slap some words on a page and call it a day, but depending on the platform where your writing will appear—and the audience you are writing for—structure makes a difference when producing effective copy. The case is no…