5 Copywriting Trends To Know in 2024
In a world where AI is thriving, a good way to help your brand and message stand out boils down to one common theme: keep it human. With these five copywriting trends to know in 2024 in your wheelhouse, your…
5 Times Less Is More When It Comes to Marketing Copy
You’ve heard the saying, “Less is more.” It applies in a variety of contexts—when doing a little may be better than going over the top. But how relevant is it in marketing? Very. You may have also heard the saying…
McNutt & Partners’ Guide to Character Counts for Social Media Bios
You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
A Closer Look at Our Copywriting Services
You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer…
6 Tips for Selecting Linked Text In Your Digital Copy
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
Marketing Defined: Using Transition Words for SEO
We always reiterate the fact that consistently-posted, fresh content is one of the major keys to achieving profitable SEO results. This includes your blog posts. While you could just go slap some words on a page and call it a…
Digital Expression: Using Emojis in a Professional Setting
If you’ve ever sent a text or an email, you get it. Sometimes, words just aren’t enough (or are just too much) to convey the thought you are trying to get across. Time to enlist the help of our little…
Being Honest in Advertising: The Art of Not Overexaggerating
Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion,…
8 Quick Tips for Writing Google Ads Copy
If you want to ensure that your website has a better chance of displaying in the top spot of a Google search, Google’s text ads, also known as pay-per-click ads, are one great way to do it. In short, these…
The Case for Optimizing Copy Across Social Platforms
When our time is limited, we often look for the shortest route, not necessarily the most effective one. On social media, it can be tempting to craft a single message and blanket it across all of your social platforms. In…
Communication Shakedown: Tips for Refining Your Call to Action
The advancement of technology and enhanced communication go hand in hand. Once upon a time, designated messengers would travel via horseback on weeks-long journeys to deliver news from one party to another. Today, it’s as simple as picking up your…
How Readability Affects Your Search Ranking
Think about opening a book. What do you see? Large type? Small type? Line breaks? Huge paragraphs? Some of this probably sounds preferable over the rest. That’s because as human beings, we are inclined to favor what is easier and…