We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…
While some of our clients tend to ramp their marketing down during the holidays, such is not the case in the world of retail. This season is the busiest time for the retail industry, which has its advantages and disadvantages…
We talk frequently on this blog about various forms of digital advertising, including social media. Today we want to shift the focus to a more traditional—yet still effective—form of marketing: print media. Sometimes there is no substitute for having something…
As your customers interact with your digital assets, you likely want to know a little about their activity on your pages—and where they are coming from. That’s where Google Analytics comes in. Google Analytics is a free platform that offers…
Sometimes less is more. On Instagram, that may not always be the case! Instagram carousel posts (posts with more than one image or video) are an easy way to promote engagement on your brand’s Instagram page that your followers will…
We’ve said it before, and we’ll say it again: we love a good metaphor. Well, get ready for another one. We all eat out at restaurants, so why not make a connection to something we’re all familiar with? Today we’re…
Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the…
QR codes. Whether you’ve consciously paid much attention to them or not, you’ve seen them everywhere. These black-and-white squares can be useful tools to incorporate into your marketing strategy, but only when done so with thought and intention. In other…
When onboarding our clients to navigate the ever-changing (and often overwhelming) social media marketing landscape, we’ve noticed some common themes regarding the initial questions and concerns they have. We’ve narrowed those down here with these FAQs about using social media…
In the marketing sphere, a rebrand is a way for businesses to realign the public-facing labels associated with their brands to better match the businesses’ internal missions, morals and modes of operation. One very prominent and influential brand in the…
Instagram stories are known for their fleeting nature. There is a function, however, that allows users to preserve and showcase their stories content. The stories highlights feature on Instagram gives stories content a place to live beyond its 24-hour posting…
When you think about marketing content for your brand, what comes to mind? Explaining the benefits of your product or service. Sharing useful information about your company. Advertising promotions and special offers. All of these are a given, but here’s…