Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion,…
We’re fully immersed in the holiday hubbub and everything that comes along with it. Prepping your recipe list for yuletide gatherings. Deciding whether your best ugly Christmas sweater is worth repeating at this year’s office party. Shopping for family members…
The week of precariously fried turkeys, awkward family interactions and food comas coupled with stretchy pants is here for another year. During Thanksgiving week, we throw around the word “thankful” pretty often. “I’m thankful for my family.” “I’m thankful for…
As technology advances, so does the way that marketers can opt to serve up advertisements to brand followers and potential leads. Though traditional marketing forms still serve their respective roles, today it’s all about what can not only capture attention,…
The days of deciding between “Sincerely” or “Yours truly,” are over. In today’s digital environment, we have much more to consider when it comes to signing off on our correspondence. In a business setting, your email signature can make the…
A bright idea is the first step to making your business dreams a reality; however, don’t let that bright light blind you. Going into business without a solid plan in place only serves to hurt you in the long run.…
Even if you don’t know what remarketing is as a technical term, you’ve more than likely already encountered it—and continue to encounter it every time you turn on your computer or unlock your smartphone. Sure, we’ve all been annoyed by…
If you’ve read any of our blogs over the years, you’ve seen our signature call-to-action at the bottom: McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit…
You’re walking down the sidewalk on your lunch hour and a familiar tune pops into your head. Did you hear it on the radio this morning? Was your co-worker singing it? Where did it come from? The fact is, you…
Whether we acknowledge it consciously or not, advertising is a phenomenon that is all around us—all the time. Driving to work, checking social media, watching TV—ads are everywhere in our daily lives. Though competition is stiff, there are some brands…
Outdoor advertising has gone hand-in-hand with capturing the attention of drivers for decades. Also called out-of-home advertising (OOH), this form of marketing to the masses involves conveying a message on a large scale—in this case specifically, we’re talking about billboards.…
America’s holiday is just around the corner—and as we gear up for the Fourth, patriotic sentiments are in ample supply. From grills to guitars, America is a proud producer of many of the goods we use and consume on a…