All email users have seen them in their inboxes. Maybe it’s after you attended an event, or perhaps after you made a purchase. They tend to go something like this: “Let us know how we did!” or “We want your…
With many instantaneous forms of digital communication at our disposal, some might speculate as to whether email is still a viable means of marketing. Our short answer—it is, and the potential ROI of email marketing supports that case. When starting…
It’s a four-letter word with a negative connotation (no, not THAT one). Spam—and we’re not talking about the canned meat. Anyone with an email address knows that try as you might, it’s impossible to keep solicitors out of your inbox.…
The dawn of a new decade is upon us, and that begs time for both reflection into the past and anticipation for what’s to come. Heading into 2020, we’re more connected than the human race has ever been—and most of…
The days of deciding between “Sincerely” or “Yours truly,” are over. In today’s digital environment, we have much more to consider when it comes to signing off on our correspondence. In a business setting, your email signature can make the…
Despite that it is sometimes considered a “dinosaur” of the digital world, email still plays a significant role in your brand’s ability to reach mass numbers of current and potential patrons. While you can send emails to as many people…
Last week, we talked about the extreme return on investment that email marketing yields and the fact that it is still a powerful marketing strategy despite that some question its relevancy. Not only can email marketing make a significant impact…
With technology allowing us to contact one another in various ways via the click of a smart phone or tablet, email may seem like somewhat of a dinosaur in the digital realm. But email is still a powerful device to…
Last week, we talked about how to build your business’ email list from the ground up—and the importance of doing so with email being an established staple of digital communication. Once you have a solid email list established, you should…