Augmented reality is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated input such as video, graphics, sound or other data. Essentially, the technology functions by enhancing one’s current perception of a two-dimensional object by bringing it to life. Augmentation is delivered in real-time and in context with triggering elements such as still photographs, building architecture and art installations. Using augmented reality, artificial information about the environment and its objects can be overlaid on the real world.
Augmented reality uses trigger images to launch video, sound or other imagery. We will work with you to create custom content for both your trigger imagery and the resulting media, as well as design a custom app on which to host it. Using professional photography and videography skills, we can make any two-dimensional surface, or even real-world object, come to life with augmented reality. The TigerView app, pictured here, was featured in Auburn Magazine. Click here to read the piece and see more about how the app brings new life to the pages of Auburn Magazine and all across Auburn.
How Can I Use Augmented Reality?
The exciting thing about augmented reality is its versatility. Practically any two-dimensional image—and some three-dimensional physical objects—can be used to trigger an artificial form of media that overlaps and interacts with a real-world environment. Augmented reality can be a creative and effective way of communicating your messages to clients in an easy-and-fun-to-use application. These include marketing, packaging, mailed materials, political campaigns, educational tools and entertainment. Read more about how to use augmented reality for your business.