We’ve said it before, and we’ll say it again: we love a good metaphor. Well, get ready for another one. We all eat out at restaurants, so why not make a connection to something we’re all familiar with? Today we’re…
Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the…
QR codes. Whether you’ve consciously paid much attention to them or not, you’ve seen them everywhere. These black-and-white squares can be useful tools to incorporate into your marketing strategy, but only when done so with thought and intention. In other…
When onboarding our clients to navigate the ever-changing (and often overwhelming) social media marketing landscape, we’ve noticed some common themes regarding the initial questions and concerns they have. We’ve narrowed those down here with these FAQs about using social media…
In the marketing sphere, a rebrand is a way for businesses to realign the public-facing labels associated with their brands to better match the businesses’ internal missions, morals and modes of operation. One very prominent and influential brand in the…
Instagram stories are known for their fleeting nature. There is a function, however, that allows users to preserve and showcase their stories content. The stories highlights feature on Instagram gives stories content a place to live beyond its 24-hour posting…
When you think about marketing content for your brand, what comes to mind? Explaining the benefits of your product or service. Sharing useful information about your company. Advertising promotions and special offers. All of these are a given, but here’s…
Last week we talked about the importance of updating your Google My Business listing—and the signs that it’s time to do so. Now it’s time to focus on one of the often-neglected components of your listing: the business description. While…
We may sound like a broken record when it comes to brand consistency—but it truly is one of the most important parts of attracting and maintaining followers. In marketing, the colors you associate your brand with should also stay consistent.…
We’d like to believe that red is red and blue is blue. But unfortunately, that’s not always the case! Color, as true as we think it to be, is subject to both the environment in which it is being displayed—and…
Shopping remotely from a computer screen is a phenomenon that has not only grown steadily since the launch of Amazon in 1995; it is one that has exponentially become a standard of daily life in the COVID-19 era. From helping…
Conflicting information is all over the internet. Despite how much we like to think it’s organized, the internet boasts a bit of a “Wild West” vibe, thanks to its ability to literally let anyone share content about anything at any…