Conflicting information is all over the internet. Despite how much we like to think it’s organized, the internet boasts a bit of a “Wild West” vibe, thanks to its ability to literally let anyone share content about anything at any…
You’ve heard of the State of the Union. But what about the State of Marketing? It doesn’t hurt to check in every now and then on the hard data driving the trends that influence our industry on a daily basis.…
Sometimes all you need is a sign. Well, take this as one! Owning and running a business is likely one of the busiest tasks a person could ever take on. When being engulfed in the day-to-day operations, sometimes delegating to…
By definition, “marketing” is the act of “promoting, selling and distributing a product or service,” according to Merriam-Webster. We tend to think of that process geared toward an audience of fresh faces who have never interacted with our brands before.…
Last year threw us a curveball that none of us could have predicted. The result in the marketing world was that many of the trends defining where marketing was heading were rapidly accelerated, if not immediately pushed in that direction.…
We’ve all been there. You’re having a conversation with a friend about a product he or she wants you to try. Later that day, you’re scrolling Facebook and bam! Eerily, there’s an ad on your timeline for that EXACT product.…
Remarketing is something consumers encounter every day in the digital landscape. Put simply, remarketing is a tool that uses a web user’s past online actions to determine which ads to show to that user next. The benefits of remarketing for…
Your logo is a visual representation of your brand’s persona, acting as a means of association between consumers and your product or service. With such an important role to play, it’s critical that your logo always looks its best—whether it’s…
Maintaining consistency in your brand’s design instills a sense of comfort in your clientele. It makes you recognizable and trusted—both of which are critical qualities to generating and maintaining a following. One way to make sure that your design stays…
If you’ve ever sent a text or an email, you get it. Sometimes, words just aren’t enough (or are just too much) to convey the thought you are trying to get across. Time to enlist the help of our little…
Most of us are home-bound, limiting our connection to the outside world to that of our digital screens. As a business, you still want to maintain communication with your followers during this time via digital means like social media and…
You’ve got your new website launched. You’ve made your first couple of posts to social media. Your Google search ads are set up and rolling. So why isn’t the phone ringing off the hook? One thing that we like to…