August 9, 2021 Katherine Haas

Why We Use WooCommerce for Ecommerce

Shopping remotely from a computer screen is a phenomenon that has not only grown steadily since the launch of Amazon in 1995; it is one that has exponentially become a standard of daily life in the COVID-19 era. From helping clients to fortify their existing ecommerce offerings, to launching ecommerce offerings for clients from scratch, we’ve been busy making sure these needs are met. Our preferred option is to use WooCommerce for ecommerce—and here’s why.

What is WooCommerce?

To understand WooCommerce, you first need to understand WordPress. The most popular content management system (CMS) on the market, WordPress is also our CMS of choice at McNutt & Partners. WooCommerce is an ecommerce platform built specifically on WordPress. Essentially, you can add the WooCommerce plugin to any WordPress site, and have an online store up and running fairly quickly.

So, why WooCommerce?  Here are a few reasons why we like it.

The benefits of WooCommerce for ecommerce

Fits in well with our CMS of choice

Again—WordPress. WooCommerce is a key part of the WordPress ecosystem, not to mention—it’s free and open-source. The fact that it fits in seamlessly with our CMS of choice is a huge draw to WooCommerce for us.

Offers convenient opportunities for customization

WooCommerce offers a wide variety of compatible plugins and themes for quick and easy extension, as well as countless hooks for our own custom development. In other words, being in the WordPress space, WooCommerce offers tons of options in terms of interface, aesthetics, functionality and integration with other services.

Gets along with our hosting platforms

The hosting platforms we use at McNutt & Partners support WordPress well, and in turn that means they support WooCommerce well. Don’t you love it when everyone gets along?

Allows us to serve varying scales of clients

We have extensive experience in customizing WooCommerce to our clients’ needs. That means whether your store processes a handful of orders a day or thousands, we can make WooCommerce work to your advantage.

Our experience extends beyond the Woo

Just to be clear—while we use WooCommerce for ecommerce as a standard, we have experience working with a selection of other ecommerce tools, such as Shopify, and various open-source and proprietary cart systems. Our goal is never to disrupt what is already working well for a client. That being said, we’re happy to work with any client’s preferred ecommerce solution given that it is one we believe will help them operate safely and efficiently.

Summary

Ecommerce is more relevant now than it ever has been before, and that won’t be changing any time soon. WooCommerce for ecommerce is just one of our trusted tech tools that we use in an effort to provide the most efficient and user-friendly marketing and operational solutions for our clients.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

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