With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video content by incorporating emerging trends.
Plan your video content.
Mastering the art of video creation has never been more essential, as customers increasingly prefer bite-sized and engaging content. Captivate your audience by planning. Outline your ideas and create a storyboard.
Consider the main principles as you plan. First, who are you creating the video for? Understand your audience to tailor your content to their preferences. Next, what message are you trying to convey? Provide clear messaging that encourages viewers to take action.
Execute eye-catching shots.
After planning, focus on executing eye-catching shots. Elevate your video quality by experimenting with different angles and perspectives to create compelling video content with an appealing visual narrative.
Whether panning, zooming or using a gimbal for smooth shots, incorporate movement for a dynamic feel. If you are shooting a video of yourself, position the camera on a flat surface that is level with your eyes for a professional look.
Pay attention to lighting and background.
Lighting can make or break your video. Footage will shine using natural light for a soft, flattering look when possible. Early morning or late afternoon light is ideal for outdoor shooting.
For indoor shots, consider using a three-point lighting setup, such as a key light, fill light and backlight to capture a professional feel. Furthermore, keep the background clean and uncluttered. A simple backdrop keeps the focus on the subject.
Check equipment.
Before rolling, test audio and video for sound and recording quality. Recording in at least 1080 resolution or “full HD” usually leads to high-quality visuals.
Write an authentic script.
Clear, concise and delivered like an expert—that’s what audiences want. Write for speaking, reading the script out loud before recording. Keep the message short and to the point, without the fluff. If you promote a specific product or service, share where to find it.
Add flare post-production.
Let the magic unfold in post-production! Add subtitles and text in case someone watches without the sound. Create an attention-grabbing thumbnail, selecting an image that entices people to click while representing the video subject.
Prepare videos for multiple platforms.
Adapt your videos to suit the audience and culture of each platform. For Instagram and TikTok, create short, vertical videos that are entertaining or offer behind-the-scenes glimpses. If you want to include music, consider using a popular song.
For YouTube, produce longer videos such as interviews or tutorials. On LinkedIn, prioritize professional content like case studies, thought leadership videos and industry insights.
In a “nutt” shell
Be on-trend as you create compelling video content this year. And if you need a helping hand—from shooting videos to writing social copy—bookmark our blog now so you can always find us!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us for your marketing needs! Call 334.521.1010 or visit our contact page.
