Also known as “split testing,” A/B testing is an evaluation strategy that can improve your digital marketing campaigns. If you want to drive customer engagement, improve your ROI and start conversations, keep reading to learn how this testing can benefit…
With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
We’re winding down the year and preparing for a new one. As such, it’s time for yet another favorite annual tradition: reflection! Let’s take a minute to see what we’ve learned and shared with McNutt & Partners' Top 10 Blogs…
While some of our clients tend to ramp their marketing down during the holidays, such is not the case in the world of retail. This season is the busiest time for the retail industry, which has its advantages and disadvantages…
You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer…
You’ve got your new website launched. You’ve made your first couple of posts to social media. Your Google search ads are set up and rolling. So why isn’t the phone ringing off the hook? One thing that we like to…