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Read more about the article 10 Tips for Taking Marketing Photos on Your Smartphone

10 Tips for Taking Marketing Photos on Your Smartphone

  • Post published:August 23, 2021
  • Post category:Media Production

We all want great photos for our brand websites and social media feeds. A common misconception in our industry is that striking marketing photos can only come from full-blown photoshoots complete with fancy equipment and an expensive photographer. Not true!…

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Read more about the article Where Video Lives: Hosting Video on Your Own Website vs. Elsewhere

Where Video Lives: Hosting Video on Your Own Website vs. Elsewhere

  • Post published:May 24, 2021
  • Post category:Media Production/Website Development

With the meteoric rise of platforms like TikTok and the continued popularity of platforms like YouTube, it’s no secret that video is king in the digital world. Beyond the videos that pop up on our social networks manifests the concept…

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Read more about the article Saying a Lot in Six Seconds: Crafting an Effective Six-Second YouTube Ad

Saying a Lot in Six Seconds: Crafting an Effective Six-Second YouTube Ad

  • Post published:April 19, 2021
  • Post category:Media Production/Social Media for Business

Sometimes they say a little goes a long way. Sometimes they also say, time is money. When it comes to the six-second YouTube ad, both are true. It’s possible to say a lot in six seconds, when you opt for…

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Read more about the article 7 Tips for Combating Camera Shyness on Social Media

7 Tips for Combating Camera Shyness on Social Media

  • Post published:January 18, 2021
  • Post category:Media Production/Social Media for Business

A fear of being on camera is one of the most common aversions known to man. Ironically, when it comes to social media content, images and videos featuring “real” people (i.e. the business owner, staff and customers) are the best-received.…

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Read more about the article McNutt & Partners’ Guide to Logo File Types

McNutt & Partners’ Guide to Logo File Types

  • Post published:August 17, 2020
  • Post category:Marketing and Advertising/Media Production

Your logo is a visual representation of your brand’s persona, acting as a means of association between consumers and your product or service. With such an important role to play, it’s critical that your logo always looks its best—whether it’s…

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Read more about the article Keeping Design Consistent: The Importance of Style Guides

Keeping Design Consistent: The Importance of Style Guides

  • Post published:July 27, 2020
  • Post category:Marketing and Advertising/Media Production

Maintaining consistency in your brand’s design instills a sense of comfort in your clientele. It makes you recognizable and trusted—both of which are critical qualities to generating and maintaining a following. One way to make sure that your design stays…

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Read more about the article 6 Tips for Crafting Effective YouTube Video Descriptions

6 Tips for Crafting Effective YouTube Video Descriptions

  • Post published:June 22, 2020
  • Post category:Media Production

Using YouTube for marketing is a smart way to reach the video-obsessed masses—which comprises the vast majority of people browsing the internet today. Populating a YouTube channel with content for your brand provides yet another way for you to be…

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Read more about the article Images and SEO: Best Practices for Using Alt Text

Images and SEO: Best Practices for Using Alt Text

  • Post published:April 7, 2019
  • Post category:Media Production/SEO

In 2019, we’re always searching. Searching for something to make for dinner tonight. Searching for a route to take on our next road trip. Searching for someone to call our significant other. With search engines like Google at our fingertips…

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Read more about the article 7 Qualities of a Well-Designed Logo

7 Qualities of a Well-Designed Logo

  • Post published:April 16, 2018
  • Post category:Marketing and Advertising/Media Production

Your logo is often a consumer’s first impression of your brand before they know anything else about it. That alone explains why its effective design is so significant. It has the power to speak volumes for you when you are…

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Read more about the article 10 Suggestions for Shooting Successful Social Media Video

10 Suggestions for Shooting Successful Social Media Video

  • Post published:March 26, 2018
  • Post category:Media Production/Social Media for Business

Video has made is presence known as the dominant species of the digital marketing realm. Video pops up on our news feeds, as advertisements on websites, in emails and texts—the list goes on and on. Its prevalence in the digital…

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Read more about the article Why a Square Video Format Works Best for Social

Why a Square Video Format Works Best for Social

  • Post published:March 12, 2018
  • Post category:Media Production/Social Media for Business

It’s no secret that video has taken over as the most captivating digital medium. According to WordStream, video accounted for 69 percent of all global consumer internet traffic in 2017, and it is expected to account for 80 percent of…

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Read more about the article Why Video Could Be Your Best Marketing Asset in 2017

Why Video Could Be Your Best Marketing Asset in 2017

  • Post published:March 20, 2017
  • Post category:Digital Marketing/Media Production

Video is currently the fastest-growing marketing medium and makes up the majority of consumable content on the internet today. In fact, it is estimated that web-based video traffic will make up 82 percent of all consumer internet traffic by 2020—up…

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