With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
We all want great photos for our brand websites and social media feeds. A common misconception in our industry is that striking marketing photos can only come from full-blown photoshoots complete with fancy equipment and an expensive photographer. Not true!…
With the meteoric rise of platforms like TikTok and the continued popularity of platforms like YouTube, it’s no secret that video is king in the digital world. Beyond the videos that pop up on our social networks manifests the concept…
Sometimes they say a little goes a long way. Sometimes they also say, time is money. When it comes to the six-second YouTube ad, both are true. It’s possible to say a lot in six seconds, when you opt for…
A fear of being on camera is one of the most common aversions known to man. Ironically, when it comes to social media content, images and videos featuring “real” people (i.e. the business owner, staff and customers) are the best-received.…
Your logo is a visual representation of your brand’s persona, acting as a means of association between consumers and your product or service. With such an important role to play, it’s critical that your logo always looks its best—whether it’s…
Maintaining consistency in your brand’s design instills a sense of comfort in your clientele. It makes you recognizable and trusted—both of which are critical qualities to generating and maintaining a following. One way to make sure that your design stays…
Using YouTube for marketing is a smart way to reach the video-obsessed masses—which comprises the vast majority of people browsing the internet today. Populating a YouTube channel with content for your brand provides yet another way for you to be…
In 2019, we’re always searching. Searching for something to make for dinner tonight. Searching for a route to take on our next road trip. Searching for someone to call our significant other. With search engines like Google at our fingertips…
Your logo is often a consumer’s first impression of your brand before they know anything else about it. That alone explains why its effective design is so significant. It has the power to speak volumes for you when you are…
Video has made is presence known as the dominant species of the digital marketing realm. Video pops up on our news feeds, as advertisements on websites, in emails and texts—the list goes on and on. Its prevalence in the digital…
It’s no secret that video has taken over as the most captivating digital medium. According to WordStream, video accounted for 69 percent of all global consumer internet traffic in 2017, and it is expected to account for 80 percent of…