With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
Accurate terminology makes all the difference. After all, knowing the correct word or phrase to describe something leads to clear communication for all parties involved. In digital marketing, one commonly-confused concept involves the difference between a social media ad vs.…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
Fall, winter, spring summer. We know them well. Did you know social media has seasons too? It’s true! Introducing the seasons of social media—and how you can implement them into your social strategy. Pre-fall It’s October, so we’ll start with…
Read that title again. There is a key phrase there that you should focus on. Quality social media content. A successful social media strategy isn’t about just throwing everything that you have against the wall and hoping that it sticks.…
It’s time. Time to open up the windows, dust off the shelves and smell the (figurative or real) flowers. It’s spring! Feeling like your social media content has gone stale over the dark, cold days of winter? There’s nothing like…
Some of us in the world are planners by nature, while others prefer to see where the wind takes them. In life, there’s something to be said for both sides of the coin; however, in the realm of social media,…
They say you shouldn’t mix business with pleasure. On social media, however, the line between the two has the opportunity to get a bit more muddled. Sharing personal content to your business pages is something we encourage our clients to…
Most of us are home-bound, limiting our connection to the outside world to that of our digital screens. As a business, you still want to maintain communication with your followers during this time via digital means like social media and…
Day or night, afternoon or wee hours of the morning, social media is always “on.” As a dynamic form of media, social media has the powerful ability to keep us updated down to the very second on anything and everything…