With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
Do you have a handle on social media? This question means more than just whether or not you grasp the concept. “Handles” are identifiers for your social media pages. Platforms like Twitter, Instagram and TikTok are known for handles. Recently,…
Video is dominating social media, especially with the booming popularity of video-based platforms like TikTok rising to power during the pandemic. HubSpot recently ranked the top video marketing platforms in 2022, and you might be surprised to find who led…
Sometimes they say a little goes a long way. Sometimes they also say, time is money. When it comes to the six-second YouTube ad, both are true. It’s possible to say a lot in six seconds, when you opt for…
Using YouTube for marketing is a smart way to reach the video-obsessed masses—which comprises the vast majority of people browsing the internet today. Populating a YouTube channel with content for your brand provides yet another way for you to be…