Frequently asked question: My business is on social media, so do I really need to advertise beyond that? Our answer: yes! The case for advertising beyond social media is a strong one when you consider audience, placement, the limitations of…
Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…
Happy Halloween! It wouldn’t be the spookiest day of the year without an appropriately-themed blog topic from us here at McNutt & Partners. Social media shouldn’t be a scary place, but it can be! Here are a few times to…
As your customers interact with your digital assets, you likely want to know a little about their activity on your pages—and where they are coming from. That’s where Google Analytics comes in. Google Analytics is a free platform that offers…
Setting up a social media page for your business is step one. But after that, you’ve got to let people know you’re there! Through their “suggested pages to follow” features, some social platforms help you out a little in that…
Sometimes less is more. On Instagram, that may not always be the case! Instagram carousel posts (posts with more than one image or video) are an easy way to promote engagement on your brand’s Instagram page that your followers will…
Your brand has style. No, it really does! The aesthetic you cultivate as a brand is critical to identifying your business’ personality and attracting the clientele you want. We’ve previously talked about the importance of keeping your aesthetic consistent as…
We all make mistakes. The idea though is to take those mistakes and learn from them in an effort to a) avoid making them in the future and b) do whatever you were doing in more efficient or productive way.…
Read that title again. There is a key phrase there that you should focus on. Quality social media content. A successful social media strategy isn’t about just throwing everything that you have against the wall and hoping that it sticks.…
Social media is its own frontier, and frontiers can be intimidating! Understanding social media and itsimplementations for marketing can be a task. To help, we’ve got a few metaphors to describe social media here to make it less overwhelming. Keep…
Every year around this time we try to pinpoint something to attribute our gratitude toward. This year, we’re feeling social! (And no, not just at the office holiday party). We often hear about people “getting off” social media for this…
As we look toward 2022, social media as a presence in the world of marketing remains in relative infancy. With less than two decades under its belt serving as a networking and consumer space, the concept of social media is…