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The Case for Advertising Beyond Social Media

Frequently asked question: My business is on social media, so do I really need to advertise beyond that? Our answer: yes! The case for advertising beyond social media is a strong one when you consider audience, placement, the limitations of social media and more.

Not all of your customers are on social media.

In this day and age, you might assume everyone is on social media. Not true! Depending on your demographic, you may have a higher percentage of people on social media than not, but the people that fall into the “not” category are still a viable part of your customer base. Then still—some people may have social media, but they may not be regular users.

Or perhaps your demographic trends the opposite direction—and the majority of your preferred clientele do not have Facebook profile pictures and Instagram handles.

Either way, you want to make sure your brand is advertising in such a way that you reach the highest percentage possible of your target demographic—not just those who spend time on social media.

Social algorithms can be limiting.  

Another case for advertising beyond social media is that social algorithms can literally limit who sees your content. If the extent of your advertising is organic social posts, then there’s a good chance that not all of your followers are seeing your content.

Paid ads on social media help combat the algorithm’s limitations, but again, not everyone you may want to reach is a regular social media user.

Ad mediums beyond social provide dynamic ways to showcase your content.

If you limit your marketing to social media posts, you’re missing out on a whole lot of advertising mediums that could engage your desired audience. Outdoor boards. Print materials. Email. Digital ads—the list goes on! Depending on your product or service, some ad strategies may showcase what you’re selling better than others.

Need some ideas? Check out our services!

It’s always good to avoid putting all your eggs in one basket.

With some advertising mediums being more productive than others depending on your brand, it’s a good general rule of thumb to avoid putting all your eggs in one basket. Try different things, evaluate, and see what works and what doesn’t. With a varied strategy, if one type of advertising produces less-than-desirable results, you’ll have others to fall back on.


Advertising beyond social media is just another way to get more eyeballs on your content—and in turn attract quality customer leads.

Need help advertising on social media and beyond? We’re on it!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

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