At some point, “digital ads” will start being referred to as just “ads,” the same way that “cell phones” are now just “phones.” We’re not there yet, but social media ads that fall into this digital category are something we strongly suggest (or dare we say, deem a requirement) in order to get your brand’s content seen on social media. Using social media ads to grow your page following is one way they can effectively help you get the results you want.
A quick refresher
Social media ads are the ones that appear as “sponsored” across various social media placements. This is in contrast to “organic” content, which users post without any monetary backing.
Sometimes you might hear it referred to as a “boosted” post. This is the same thing as a social media ad—one that you pay to sponsor for a certain time period and to a pre-selected audience that you choose based on factors like location, age, interests and more.
Social media ad objectives
One thing to mention about social media ads, specifically on Facebook, is that they prompt you to identify a campaign objective. In other words, what do you want to accomplish from running this ad?
On Facebook, this ranges from items like brand awareness, traffic, reach, video views, lead generation, conversions and more. With the stats we’re about to share, we’re focusing on an objective that Facebook calls “engagement,” with a specific subcategory of “page likes.”
Let’s look at some numbers
Using social media ads to grow your page following is often the quickest way to build support for your page beyond organic strategies.
The numbers don’t lie. Recently, we ran a campaign for our client, Rhino Wearables. This campaign was comprised of six ads between July 17th, 2021 and August 17th, 2021.
On July 17th, 2021, when the campaign started, the Rhino Wearables Facebook page had 148 page likes.
On August 17th, 2021, when the campaign ended, the page had 857 page likes.
Then, when we checked on August 25th, 2021 (after the campaign had ended), the page had 1,238 page likes.
That folks, is evidence that using social media ads to grow your page following actually works!
Ads can work for any budget
So, paid social ads work, but how much do you have to spend on them to get results? As with many things in this world, the more you invest into social ads, the farther your reach is going to extend across the social media landscape. However, we work with clients with all kinds of monthly budgets for social ads—from as low as $25 for one ad per month, up into the thousands per month spent across multiple ads in a campaign.
Our philosophy is, spending at least something on paid social ads even once per month is better than relying solely on organic means to grow your page (which we know is subject to Facebook’s ever-elusive algorithm limitations).
Summary
If you’ve dabbled with the idea of paid social media ads but haven’t pulled the trigger, take this as a sign! Using social media ads to grow your page following works—and we’re here to help you every step of the way!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.
