Social media is a relatively new medium for advertising that has already proven its effectiveness for marketers. It’s immediate, it’s trackable, and it’s comparatively pretty cost-efficient to some other marketing options. Setting up a social media ad and pressing “go”…
At some point, “digital ads” will start being referred to as just “ads,” the same way that “cell phones” are now just “phones.” We’re not there yet, but social media ads that fall into this digital category are something we…
Facebook usage comes with a lot of lingo. Pages, profiles—even pokes! We’ll save the dictionary list of Facebook definitions for another day though. Here we are going to focus on a term called Facebook groups. Specifically, we’re highlighting the benefits…
As technology advances, so does the way that marketers can opt to serve up advertisements to brand followers and potential leads. Though traditional marketing forms still serve their respective roles, today it’s all about what can not only capture attention,…