There’s no denying it. People. Love. Fall. That’s why the second the calendar flips from August to September, we’re all but pulling out our fuzzy turtlenecks and cozying up to a pumpkin spice-flavored candle. It’s us. We’re “people.” We love…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
Frequently asked question: My business is on social media, so do I really need to advertise beyond that? Our answer: yes! The case for advertising beyond social media is a strong one when you consider audience, placement, the limitations of…
Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…
While some of our clients tend to ramp their marketing down during the holidays, such is not the case in the world of retail. This season is the busiest time for the retail industry, which has its advantages and disadvantages…
Establishing a brand presence on social media is what we’re all about here at McNutt & Partners. But it often begs the question as to whether your brand can have social media without you using it personally. Is it possible…
When you hear the word “audit,” you may think about taxes and finances. But did you know that auditing applies to social media as well? A social media audit helps you assess the status of your social pages while pointing…
Do you have a handle on social media? This question means more than just whether or not you grasp the concept. “Handles” are identifiers for your social media pages. Platforms like Twitter, Instagram and TikTok are known for handles. Recently,…
Setting up a social media page for your business is step one. But after that, you’ve got to let people know you’re there! Through their “suggested pages to follow” features, some social platforms help you out a little in that…
Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the…
We’ve all been there. You make a great graphic, write some excellent copy and post it on your business’ social pages for all to see. It’s up for a while, getting engagement in the form of likes, comments and shares. …
It’s something we’ve mentioned before: not every social network is right for your business, and that’s OK! But how do you determine if a social platform is proving effective in terms of your marketing efforts? Here, we’ve outlined a few…