When you hear the word “audit,” you may think about taxes and finances. But did you know that auditing applies to social media as well? A social media audit helps you assess the status of your social pages while pointing out where there may be room for improvement. It’s a smart task to complete at the outset of your social media marketing journey and routinely thereafter. Wondering where to start? Check out McNutt & Partners’ guide to conducting a social media audit.
Comprehensive auditing tasks
- Take inventory of what pages already exist.
- Assess who has access to the existing pages.
- Make a list of pages you need to create.
For existing pages
- Make sure page names and/or usernames are accurate. We also suggest they match across platforms.
- Check that all pages have profile photos and cover photos where relevant. We also suggest they match across platforms.
Auditing by page type
- Bios: (“intro” and “about”) make sure copy has been added to the page and it is accurate.
- Category: select the best option for your brand.
- Contact info: ensure that address, phone, email, website, social links and hours are added and accurate.
- Messages: decide if you want to set up an instant reply and/or away message. If already set up, ensure the messaging is up-to-date.
- Action button: make sure it’s turned on and that the best option for your page is selected.
- Bio: check that copy is added and accurate.
- Link in bio: make sure a link is added and it directs to the correct place.
- Facebook: check that Instagram page is connected to relevant Facebook page.
- Category: make sure the best option for your brand is selected and it displays on your profile.
- Contact info (phone, address, email): make sure they are accurate and display on your profile.
- Professional profile: make sure this is turned on.
- Shop: if Shop is set up, audit store for accurate information.
- Bio: check that copy is added and accurate.
- Category: select the best option for your brand.
- Location: confirm that the city and state are added and accurate.
- Link in bio: make sure a link is added and it directs to the correct place.
- Professional profile: make sure this is turned on so you can add business contact info.
- Birthday: turn off birthday so it doesn’t display in profile.
- URL: edit to match page name.
- Bios: (tagline and description) make sure copy has been added to the page and is accurate
- Action button: make sure it’s turned on and that the best option for your page is selected.
- Contact info: make sure website, phone, email and address are added and accurate.
- Business identifiers: ensure that industry and company size/type are selected.
- Steps: complete LinkedIn’s prompted steps.
- Hashtags: add under the “community” section of the edit page.
TikTok
- Bio: make sure copy is added and accurate.
- Contact info: make sure website and phone number are added and accurate.
- Professional account: switch to platform’s professional account option.
- Category: select the best option for your brand.
- Instagram/YouTube: check that TikTok is connected to relevant Instagram/YouTube pages.
- Bio: make sure copy is added and accurate.
- Contact info: make sure website is added and accurate.
- Business account: switch to platform’s business account option.
Summary
Our guide to conducting a social media audit considers all steps required to make sure your branded pages are displaying up-to-date information that accurately represents your brand.
In between audits, make sure you are paying attention to page maintenance. We have a social media maintenance guide as well!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.
