Establishing a brand presence on social media is what we’re all about here at McNutt & Partners. But it often begs the question as to whether your brand can have social media without you using it personally. Is it possible for your brand to have a strong following on social media when you don’t use social media in your spare time? Here are a few thoughts we have about it.
The technical answer is no.
First let’s get technical. Some social media platforms, like Facebook and Instagram, require you to have a personal account in order to manage a business account. That means technically, if you want your brand on a platform like Facebook that requires this, you must establish a personal Facebook page in order for a business page to exist.
Now does that mean you have to actively use that personal page? No—but more on that in a minute.
The short answer is yes.
Now let’s set aside the requirement of simply having a personal page to run a business page (for some social media platforms).
Yes, it is possible for your brand to have an active social media presence without you personally having an active social media presence. If you pour your time and resources into operating social media from your branded pages, then it’s not necessarily a requirement that you do the same for your personal life.
But we don’t always recommend that…and here’s why.
Think of your personal social media as a support system to your business social media. If you have a broad network of friends, family and/or colleagues on your personal pages, then your business pages can benefit from this (think about sharing content from your business pages to your personal ones).
Another advantage to using social media on a personal level as a business owner is it puts you there in the moment. The more time you are spending on social media personally, the more time there is for you to come across content that could benefit your brand.
For example, you may see some content from supporting businesses or relevant industries that would be great to share or feature on your business page. You may get ideas for types of content to post to your brand pages. You’ll stay on top of what’s trending.
In addition to trending topics, if you’re using social media on a regular basis, you’re learning the ins and outs of the social media platforms—as they seem to constantly change in terms of features, layout and more.
To summarize, your brand can have social media without you using it personally, but there are many advantages to maintaining a presence in both capacities.
There are some alternatives.
Don’t have time to deal with personal social media, but like the advantages? That’s where we come in! We operate branded social media pages on behalf of our clients so they don’t have to. It’s our job to create and post fresh and relevant content, stay on top of what’s trending and be in-the-know when it comes to changes across the social platforms.
If you’re wondering if your brand can have social media without you using it personally, the ultimate answer is: it depends. While you can do the minimum personally to operate a business page, there are definite advantages to being involved in social media on a personal level in order to cultivate a strong brand presence.
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.