It’s 2025—we live in a world of technology and digital influence. When creating your brand, using online platforms is vital to reach a large audience. There are many ways to create a successful strategy, including using these digital marketing tools…
You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
When you hear the word “audit,” you may think about taxes and finances. But did you know that auditing applies to social media as well? A social media audit helps you assess the status of your social pages while pointing…
We’ve all been there. You make a great graphic, write some excellent copy and post it on your business’ social pages for all to see. It’s up for a while, getting engagement in the form of likes, comments and shares. …
Your brand has started a blog. Great job! Now, how to get the word out? Posting fresh content to your blog on a consistent schedule is great, but posting and crossing your fingers that people find it is not necessarily…
Those of us who remember life pre-social media have watched the phenomenon change the world. The popularity of social networks like Facebook, Twitter and Instagram have transformed the way we communicate—the frequency of use even justifying the creation of new…
How much can you say in 140 characters? Ask Twitter’s hundreds of millions of active monthly users, and you’ll get your answer. Though not as widely-used as Facebook and Instagram, Twitter serves a unique niche in the social media community…