Love. Laughter. Romance. We’re two days away from Valentine’s Day. Is watching your sweetheart’s favorite rom-com on your agenda? Watch like never before with these six valuable marketing lessons to learn from a rom-com fresh on your mind!

Know your audience.

First on the list of marketing lessons to learn from a rom-com is to know your target audience. Keep your focus on your customers through relatable, engaging content that shows them what they want.

More specifically, tailor your marketing messages to your customers by doing your research before building your portfolio.

Stick to the formula.

Simply put, formulas exist for a reason: they work. Don’t waste time reinventing the wheel. Use the lessons you’ve learned about your target audience and create templates that appeal to them time and time again.

But remember to think outside the box. Present your message in fun, different ways to keep customers engaged while creating brand loyalty.

Be authentic.

Put your best foot forward by being genuine. When you are true to your brand, your marketing will naturally communicate your values and purpose to others. Thus, like-minded individuals will be drawn to your business and products.

Promptly respond to your customers.

In today’s world of instant gratification, consumers are used to getting what they want when they want it. Make sure you stand out with exceptional customer service with quick response times, including phone calls, emails and direct messages on social media, for instance.

Re-branding is always an option.

Sometimes being seen and heard by the right person takes some “rediscovering.” Have your customers’ needs changed? Is your marketing getting lost in the sea of competition?

A good way to stand out is to re-invent your overall look, from your logo to your advertising messages. Attract the customers you want with a fresh appeal and more.

Embrace the happy ending!

A rom-com always has an optimistic, happy ending. Leave your customers feeling hopeful when your marketing lets them know you understand their challenges and your products help find solutions.

In a “nutt” shell

With these insightful marketing lessons to learn from a rom-com on your radar, you will never see the cute meeting, the rough patch, the big revelation and the feel-good ending the same again. Are you ready to apply some of these lessons to your marketing strategy this year? We can help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334.521.1010, or visit our contact page.