It’s the 21st century—customers and clients want accessibility and 24/7 answers. Many businesses rely on chatbots to start conversations and provide efficient communication. But is it effective? Learn the pros and cons of chatbots now. What is a chatbot? First…
Love. Laughter. Romance. We’re two days away from Valentine’s Day. Is watching your sweetheart’s favorite rom-com on your agenda? Watch like never before with these six valuable marketing lessons to learn from a rom-com fresh on your mind! Know your…
As we usher in a new year focused on new goals, now is the time to think about new and innovative ways to engage your customers in 2024. This is the year marketing will get more personal as brands go…
Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…
Social media gives us several ways to communicate within its ecosystem. There are posts. There are comments. And then there are direct messages. The direct message, sometimes referred to as simply a “DM,” is the most private way to communicate…
Customer service is a universal concept. When you’re trying to get someone to hand you their money, it bodes well to be nice to them. Of course, that’s customer service at a very base level. It also involves cultivating an…