QR codes: we see them everywhere these days. Brochures, restaurant tables, checkout counters—these black-and-white squares have found their places in our everyday lives. If you need to create a QR code, it’s not difficult to do so. In fact, there…
Email marketing, casually known as sending email blasts, can be a relatively easy, effective way to broadcast your brand’s messaging to many members of a specific audience all at once. Though it may be tempting to quickly hit “send,” there…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
You’ve filed your papers with the tax office and it’s official—you’re in business to do business! Now, on to the never-ending list of things to do to get it up and running. We’re here to make at least a portion…
We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…
Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…
We talk frequently on this blog about various forms of digital advertising, including social media. Today we want to shift the focus to a more traditional—yet still effective—form of marketing: print media. Sometimes there is no substitute for having something…
As your customers interact with your digital assets, you likely want to know a little about their activity on your pages—and where they are coming from. That’s where Google Analytics comes in. Google Analytics is a free platform that offers…
You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer…
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
We’ve said it before, and we’ll say it again: we love a good metaphor. Well, get ready for another one. We all eat out at restaurants, so why not make a connection to something we’re all familiar with? Today we’re…
Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the…