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8 Must-Have Marketing Materials for New Businesses

You’ve filed your papers with the tax office and it’s official—you’re in business to do business! Now, on to the never-ending list of things to do to get it up and running. We’re here to make at least a portion of that easier for you with our list of must-have marketing materials for new businesses.

Business name

You may have the name you established your business with on paper, but what about the public-facing name of your brand? Naming a business is no small feat! Not only should the name be representative of your brand or product, but also it should be memorable, unique and easily translatable to branded materials.


Your business name is the written representation of your brand, and your logo is the graphic representation. Learn more about what to consider when starting your logo from scratch.

When you work with us, after settling on a design, we’ll set up your full logo suite with files required for various logo formats and implementations.

We can even take it a step further with a brand style guide.


Next on our list of must-have marketing materials for new businesses: your website. A business’ website is its digital home. Its home base on the internet. Its space to introduce itself and explain what it’s all about. Check out our quick-start guide to starting your website for more.

Social media pages

If your website is home base, your brand’s social media pages are your teammates. Those pages are cheering for you and trying to get people to your website (aka, home base).

Establishing a social media presence upon launching your business is critical for attracting brand followers who are hanging out in the social media realm (which these days, is nearly everybody).

Can’t decide which platforms you should be on? Read our blog, “Not All Social Media Platforms Are Right for Your Business, And That’s OK!”


If you’ve got a brick-and-mortar location, you need to label it. Storefront signs, window signs, front door decals, in-store banners—it all falls under the signage category among our must-have marketing materials for new businesses. These items will display your logo and other branding elements to help people make a visual connection with your brand.

Promo items

Speaking of making a connection with your brand, a new business also needs a handful of promo items to help get the word out. Pens, T-shirts, hats, stress balls, koozies, lip balm, USB drives—we’ve seen it all. If it has your logo on it and can be useful to someone, then it basically serves as a walking advertisement for your business.


Stationery includes your branded business cards, envelopes and letterhead. These items help you communicate with customers and fellow businesses professionally and further instill brand association with your logo, fonts, colors and more.

Phone number

Last but not least, let’s not forget the trusty phone number. Have you established a phone number for your business? Especially if you do not have a brick-and-mortar location, you may consider whether you want to set up a public-facing number that forwards to your cell phone, or whether you want to set up a separate phone line for business calls.

In a “nutt” shell

These must-have marketing materials for new businesses will help you hit the ground running when it comes time to open your doors—whether that’s physically, or with a remote launch.

Guess what—we can help you do all these things! Send us a message today to get started.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

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