Your logo is a tangible form of your brand identity. It’s there for people to recognize, connect with and remember. Sometimes clients come to us in need of a logo, and they have a library of ideas—about color, visual elements…
Identifying marks in your branding allow people to easily identify your business. You’ve most-likely heard of a logo, but what about a brand mark? Here we’ll break down the differences between brand marks vs. logos. Logo Your logo is a…
Your brand has style. No, it really does! The aesthetic you cultivate as a brand is critical to identifying your business’ personality and attracting the clientele you want. We’ve previously talked about the importance of keeping your aesthetic consistent as…
Your logo is a visual representation of your brand’s persona, acting as a means of association between consumers and your product or service. With such an important role to play, it’s critical that your logo always looks its best—whether it’s…