Day or night, afternoon or wee hours of the morning, social media is always “on.” As a dynamic form of media, social media has the powerful ability to keep us updated down to the very second on anything and everything…
It’s no secret that for most, the appeal of social media is the gratification they receive from the reactions of others. But what if that factor was eliminated altogether? Recently, Facebook and Instagram introduced the idea of hiding likes on…
It’s a disheartening feeling. You open your Instagram app, ready to make your next attention-grabbing, visually-engaging post—but you can’t. Instead, you get a message that reads: “Error. Your account has been disabled for violating our terms. Learn how you may…
If you’re operating a business, you know how critical it is that you maintain a substantial digital identity—and if you don’t know that, then here’s your reminder. From grocery shopping to banking and everything in between, consumers are increasingly carrying…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
Video has made is presence known as the dominant species of the digital marketing realm. Video pops up on our news feeds, as advertisements on websites, in emails and texts—the list goes on and on. Its prevalence in the digital…
It’s no secret that video has taken over as the most captivating digital medium. According to WordStream, video accounted for 69 percent of all global consumer internet traffic in 2017, and it is expected to account for 80 percent of…
Part of preparing for the inevitable involves outlining what will happen to your financial assets and physical possessions once you pass away. With our lives becoming increasingly dependent on digital technology, we must now take another category into account when…
The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
So you’ve launched a responsive website, established a healthy email list and created a presence for your brand across various social media channels—now what? It is important that, once you generate a solid arsenal of digital assets, you do not…
Whether you have $100, 100 friends or 100 radio show episodes in the books, it’s something to be celebrated. Any time a client we work with reaches a significant milestone, we want to let people know about it! That being…