Millions of Americans will have the opportunity today to witness a celestial phenomenon that for many, will be a once-in-a-lifetime chance to get an ideal viewing of what happens when the moon passes in front of Earth’s sun—a total solar…
Email is one of the oldest digital mediums still in use—having stemmed from the early days of the internet as a form of digital identity. With its tenure status in the digital marketing world, you may think that email marketing…
When navigating through a grocery store, when hiking through a state park, or when taking a road trip, it helps to have signage providing you some sense of direction. When navigating a website, the concept is no different—for the sake…
Happy Fourth of July Eve! Sure, having the day off work and spending it sizzling sausage and flipping chicken on the grill, zipping down the lake or river with the wind in our hair and clinking glasses in a celebratory…
For a business, word-of-mouth among consumers can be a powerful and influential force. Your business is nothing without customers to support it, so what they say about you ultimately means more than any stellar copy on your website or top-notch…
Though it may seem secondary to tasks like selecting a web domain or setting up your social media accounts, choosing a logo that proudly displays your company’s colors is fundamental to consumers being able to recognize, associate with and relate…
If you manage a website, you likely use some form of content management system to do so. Put simply, a content management system is a computer application that allows you to create and modify digital content. A content management system…
If you want to capture the attention of your clients while branding yourself as a technological innovator among your competitors, augmented reality is a tool that you should consider adding to your marketing arsenal. Last week, we defined augmented reality…
Cultivating a consistent overall image for your brand is critical to ensuring recognition among your consumers. We live in a visual world, and making sure your business has a defined graphic presence will help you when it comes to attracting…