They say that Memorial Day is the best time to buy a mattress. But how did the holiday, which started as a response to the Civil War, go from remembering fallen soldiers to reaping the benefits of retail sales? The…
Your clothes aren’t identifying with your desired self-image, your hair is falling in all the wrong ways, and you’re constantly questioning whether the vibes you are giving off are working in your favor. For a person, these may be signs…
We’ve all got big dreams. We dream about the fancy house we’ll live in one day, the trip around the world we’ll eventually take, and the heights we’ll ultimately reach in our careers. It’s a cliché that you’ve heard before,…
How many times have you seen ad agencies advertise that they can help you “develop a killer marketing strategy”? (For some reason, “killer” is a frequently-used adjective in this context, but moving on.) Hearing that you should have a marketing…
Holidays present the ideal opportunity for marketers to unite with consumers around a common date on the calendar. From the Fourth of July to Christmas, celebratory days are a gimme in the marketing world. There’s one holiday, however, that is…
Whether it is cultivating a social media presence or simply checking the weather in the mornings, almost everyone alive today is online in some form or fashion—and with everyone being on the internet, everyone has an opinion. If you are…
Our assigned generations serve to categorize us among others who have shared and continue to share the same cultural experiences that we have along the timeline of human existence. Right now on that timeline, we are watching Baby Boomers retire,…
Having a stockpile of online customer reviews on your business benefits you in several ways—from revealing the positive interactions customers have had with you, to boosting your digital relevance in the eyes of Google and other search engines. Addressing less-than-ideal…
Years ago, thanks to tech giant Apple, we got used to hearing the phrase, “There’s an app for that.” Now, that phrase is literally a reality for almost every human need imaginable. In 2017, there were about 2.8 million available…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…