We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…
Your logo is often a consumer’s first impression of your brand before they know anything else about it. That alone explains why its effective design is so significant. It has the power to speak volumes for you when you are…
Organization is critical to any business’s smooth operation, but so is making sure that the organizational tools you employ are optimal for your business’s particular needs. With more than 30 clients’ social media accounts and more than 75 websites to…
The start of any relationship—both personal and professional, can come with a bit of hesitation from both parties involved. It’s a natural part of anticipating what will come next—and how each of you will react in different situations. Ideally, both…
Lorem Ipsum. Say what? If you’ve ever looked at a website theme, a stock graphic, a pre-made page layout, etc., you’ve probably seen something like the following: "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt…
As American athletes like snowboarder Shaun White and skier Mikaela Shiffrin invert and slalom their way to Olympic Gold medals in Pyeongchang, South Korea, during the 2018 Winter Olympics, the advertising world is noticing how modern marketing mediums are impacting…
With Valentine’s Day on the horizon, reminders of the holiday are popping up in stores, on television, online and virtually anywhere consumers’ eyes will land. Visual representations of love come in various forms—from hearts and lipstick kisses to Cupid’s arrows…
Super Bowl advertising is a curious phenomenon. For 364 days of the year, television viewers tend to shun commercials. We mute them, we fast forward through them, or we avoid them altogether by consuming our programs on streaming services like…
The holidays are here, and in the marketing world, that equals significant opportunity. For most retail businesses, the holidays represent the most lucrative time of year. In fact, according to the National Retail Federation, the holiday season can represent as…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
Last week, we discussed why your brand’s Google My Business listing is a critical part of your SEO strategy. Google My Business is a completely free way for your business to enhance the way it will appear in search results…
From Harvey to Irma, hurricanes have been a heightened topic of discussion as of late. Hurricane Harvey recently barreled through Texas causing some of the worst natural disaster-related destruction since Hurricane Katrina in 2005. As this blog is being written,…