Have you ever wanted to post more product photos or brand updates in a single Instagram post? Did you need more photo slots to make the perfectly curated photo dump? The wait is over! Instagram updates to 20 photo carousels in a recent upgrade.

Photo carousel update

Instagram, which Meta owns, now allows a single carousel post to contain up to 20 photos or videos. That doubles the number of pictures from the previous limit of 10.

This new gallery post provides a clean way for viewers to swipe through your photos using the dots underneath. And it’s a great way to combine similar content into one post instead of splitting it up. So, if you are dropping new products, rebranding or posting your monthly photo dump, you can do it all at once!

Plus, with Instagram updates to 20 photo carousels, it is more likely your post will appeal to a larger audience with more content, allowing for extra post mileage. In other words, a broader range of content equals more potential viewers.

But don’t let this new number consume your posts—you can still post smaller carousels. Your posts can contain anywhere from one to 20 photos or videos.

How it works

You know how it works if you are familiar with Instagram and the multiple photo tools. If not, here’s a step-by-step guide:

• Open the Instagram app on your device.
• Tap the plus icon (+) on the bottom menu to make a new post.
• Tap “Select Multiple” or the icon that looks like two images stacked on the right side of the screen.
• Select up to 20 photos or videos from your gallery. The images will have a circle with a number, indicating the order in your carousel.
• After your selection, tap “Next” in the upper-right corner. Now you can rearrange your images by tapping, holding and dragging them.
• Then, tap “Next” again, and from there you can add your caption, hashtags, location, tag people or include a song.
• Finally, click “Share” to publish your post.

In a “nutt” shell

Following the news of Instagram updates to 20 photo carousels, are you ready to use this new update and expand your brand’s reach or show more of your style? Be bold! Make your new 20-photo carousel post now!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334.521.1010 or visit our contact page.