Email marketing remains one of the most effective tools for businesses to engage with their audience, drive conversions and boost sales. However, it takes more than simply sending newsletters. Let’s explore easy ways to create effective email marketing that will…
You’ve heard the saying, “Less is more.” It applies in a variety of contexts—when doing a little may be better than going over the top. But how relevant is it in marketing? Very. You may have also heard the saying…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…
The word “anatomy” may conjure intimidating memories of sitting in high school science class. But don’t be scared. The anatomy of a marketing social post is pretty simple—(and involves a lot fewer parts than the human body). Speaking of intimidating,…