Thoughts & insights from McNutt & Partners.
Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the…
We’ve all been there. You make a great graphic, write some excellent copy and post it on your business’ social pages for all to see. It’s up for a while, getting engagement in the form of likes, comments and shares. …
It’s something we’ve mentioned before: not every social network is right for your business, and that’s OK! But how do you determine if a social platform is proving effective in terms of your marketing efforts? Here, we’ve outlined a few…
Do you know what “QR” stands for when it comes to QR codes? “Quick Response.” That should give you an idea of the intent behind them! They serve to provide users a quick way to access a link via scanning…
QR codes. Whether you’ve consciously paid much attention to them or not, you’ve seen them everywhere. These black-and-white squares can be useful tools to incorporate into your marketing strategy, but only when done so with thought and intention. In other…
Fact: we all operate at different levels of social media knowledge. For some, the word “reels” may conjure thoughts of casting a line into a body of water. For others, it’s a part of their everyday social media routine. Here…
Any successful business owner knows customer service is of utmost importance. After all, if your customers aren’t happy, then your business might not be a business for long! We’ve talked before about social media as a relatively new customer service…
Fresh industry stats. The latest company updates. A groundbreaking discovery in your field. Whatever it is you are highlighting on your brand’s blog, the goal is to always provide useful information and a fresh perspective. After all, rehashing stale content…
Social media is a relatively new medium for advertising that has already proven its effectiveness for marketers. It’s immediate, it’s trackable, and it’s comparatively pretty cost-efficient to some other marketing options. Setting up a social media ad and pressing “go”…
Identifying marks in your branding allow people to easily identify your business. You’ve most-likely heard of a logo, but what about a brand mark? Here we’ll break down the differences between brand marks vs. logos. Logo Your logo is a…
Your brand has style. No, it really does! The aesthetic you cultivate as a brand is critical to identifying your business’ personality and attracting the clientele you want. We’ve previously talked about the importance of keeping your aesthetic consistent as…
Hashtags have helped the social media world go ‘round since they debuted on Twitter in 2007. They serve to connect similar content shared by distinct users within social media platforms. Sounds great, right? Well, hashtags aren’t all puppies and rainbows.…