Our Blog

Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

Instaban: Beware of Banned Hashtags on Instagram

Hashtags have helped the social media world go ‘round since they debuted on Twitter in 2007. They serve to connect similar content shared by distinct users within social media platforms. Sounds great, right? Well, hashtags aren’t all puppies and rainbows. Their ability to connect has a darker side that has to do with facilitating the spread of undesirable or inappropriate content. In fact, banned hashtags on Instagram are a thing for this very reason.

About banned hashtags on Instagram

Instagram is all about protecting its users from offensive or inappropriate content. That’s why it gives them the ability to report posts that may display said types of content.

Banned hashtags are ones on posts that have been reported for going against Instagram’s Community Guidelines. Sometimes they are posts from actual legitimate users. Many times they are on posts made by bots.

In some instances, the nature of the hashtags Instagram chooses to ban are pretty obvious (vulgar, threatening, violence-inciting, etc.). Other times they may make you say, “Wait, this was banned?”

For example, #bodyconfidence appeared on this list of banned hashtags at the time we wrote this blog. When testing it ourselves, it appears it no longer has a temporary ban. (We’ll talk more about temporarily vs. permanently banned hashtags in a minute.) Same story with #valentinesday on this list. (Insert puzzled look here.)

What happens if you use a banned hashtag?

Essentially, if you post something to your page, and the post includes one of Instagram’s banned hashtags at the time, Instagram won’t show your post to your audience. It also won’t show the post in association with any other hashtags you used.

Popularly known as being “Shadowbanned” this state of isolation, according to some Instagram users, can also mean your account will not appear when people search for you. In theory and in most cases, it appears Shadowbanning is temporary; however, continued use of banned hashtags could get your page permanently banned from the platform.

Temporarily banned hashtags vs. permanently banned hashtags

Speaking of temporary vs. permanent, let’s distinguish between temporarily-banned hashtags and permanently-banned hashtags. It’s pretty self-explanatory.

Different disclaimers appear when searching for certain hashtags depending on whether Instagram has banned them temporarily or permanently. Here’s the temporary disclaimer:

“Recent posts from (insert banned hashtag here) are currently hidden because the community has reported some content that may not meet Instagram’s community guidelines.”

The permanent disclaimer is a bit more serious.

“Can we help? Posts with words or tags you’re searching for often encourage behavior that can cause harm and even lead to death. If you’re going through something difficult, we’d like to help.”

How to know if you’re using a banned hashtag

So, this all sounds pretty serious. After all, many Instagram users rely on the platform for their entire livelihoods, and our clients certainly rely on it to support their marketing efforts. How do you know if you are unintentionally using banned hashtags on Instagram?

If you do a Google search for “banned hashtags on Instagram,” a slew of sites pop up claiming to have “the most updated lists” of banned hashtags (including this banned hashtags “checker” tool). We put a few of these to the test by searching for some of the hashtags they listed as banned on the Instagram platform.

For some, the “temporarily banned” or the “permanently banned” disclaimer did display. For others, it took us right to the hashtag page and appeared to be business as usual. That being said, we believe it’s difficult to keep an updated list of banned hashtags since it’s always changing, and Instagram itself does not provide one.

Our best advice is to use common sense. Again, it’s obvious as to why Instagram bans some of the hashtags on this list. For the not-so-obvious ones, we suggest looking at a few of these lists to get an idea of what may be banned or what was once temporarily banned. Then, if you are ever questioning the use of a hashtag, type it directly into Instagram’s search bar before you post to see if you get a disclaimer. If so, proceed with your post without the hashtag in question.

Summary

Banned hashtags on Instagram serve to protect the platform’s users, but the unintentional use of them can have devastating effects on your page. Stay in-the-know with help from your favorite marketing company—a.k.a., us!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

McNutt & Partners’ Quick-Start Guide to Creating Your Website

Starting from scratch when doing anything can feel intimidating. Starting from scratch when it comes to your website is no different. Instead of feeling overwhelmed by the big picture, we recommend breaking up the task of getting your website rolling into more digestible action items. When you work with us to build your brand’s website, there are a few key items we’ll ask you for to get started. We’ve listed them here in our quick-start guide to creating your website.

Inspiration sites

They say imitation is the sincerest form of flattery. While we would never directly rip off another website’s design, it helps us to know what layout and aesthetic features you envision for yours. Often, the best way to convey that is to send us links to existing websites that show those features. Then, we’ll use those as inspiration to craft your unique webspace.

Logo and branding

High up on our quick-start guide to creating your website is having access to your logo and other brand specifications. Your branding—which includes your colors, font types and more—will serve as the identity for your website. It will be what much (if not all) of the design is based off of. If you don’t have an existing logo or brand specs, we’d be happy to help you with that as well!

Page categories

Structure is important when creating a website. In general, most business websites have a few basics when it comes to page categories:

  • Homepage
  • About Us or Who We Are
  • Services/Products/Shop
  • Portfolio/Our Work
  • News/Blog
  • Contact/Location

These are a great jumping point, but what you choose to name them may vary depending on your business. You may also have additional page categories that are specific to your business to add in the mix.

Initial content

Your website is a constantly-evolving concept, even after it launches. To get started though, we’ll need some digital content, which is the media (text, images, graphics, video) people see when they come to your site.

In terms of text (copy), it helps to outline a few bullet points that you want on each page and page section. Our team of copywriters is happy to then develop it further on your behalf. We can also interview you in person or over the phone to get all the specifics.

Initial content also includes any graphics or videos you already have on file that you want included in your website layout. Again, if you don’t have them already, we offer photography and videography services as well!

Contact info

How are people going to get in touch with you through your website? You can simply list your phone number and email address, or you may want a contact form that people can fill out. Whatever you choose, having a way to connect with your clientele is a critical part of your website.

Special requests

Have a unique request beyond these basics on our quick-start guide to creating your website? Let us know!

Domain name and access

Already purchased a domain? Great! Once we get final approval on the website’s layout, we’ll just need access to it in order to launch.

Need a domain? Don’t worry, we can help with that too.

Summary

Your website is your brand’s piece of digital real estate—a space for you to convey who your brand is and what you’re all about. Crafting it to represent you accurately is our goal! These steps will help us both get started.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page

Our Favorite New Instagram Features for Marketers in 2022

Staying on top of social media when it comes to your marketing means staying in-the-know when it comes to new features on the platforms. New features only serve to help you be the best social media marketer you can be! Here’s a recap of some of our favorite new Instagram features for marketers in 2022 so far.

Links in stories

If you follow our blog, you know we already expressed our excitement for the introduction of link sharing on Instagram Stories back in November. Guess what? It’s three months into 2022, and we’re still excited.

A feature previously limited to accounts with 10,000 or more followers (a.k.a., NOT most small businesses), link sharing has opened up a whole new world for marketers. Now they can use Stories to connect followers with their digital assets beyond the Instagram platform.

Auto-captions on stories

Raise your hand if you regularly watch Stories or Reels with the sound on.

Yeah, that’s what we thought.

Instagram’s new auto-captions for Stories automatically convert speech to text for video-based story content. The win for marketers is that more people are likely to stop and watch your content if they don’t have to turn the sound on to understand what’s happening.

“Add Yours” sticker

Layers of interaction opportunities are getting more and more abundant, and the new “Add Yours” sticker on Instagram Stories is just another example of that. It’s a sticker that allows Story viewers to respond to prompts by sharing their own input. For example, if the prompt was #DogLife and the original poster used it with an “Add Yours” sticker, you could respond with your own image or video related to #DogLife.

Social media is all about starting a conversation, and this is an easy way for users to join in and interact with the brands they follow.

Partnership messages

Instagram says that “helping brands drive business outcomes” is one of its goals. Lucky us! The “partnership messages” inbox that debuted in fall 2021 helps brands stay organized when it comes to direct messages on the platform.

Instead of all direct messages going to one main inbox, brands can express interest in wanting to partner with creators and have those messages go to a “Partnership messages” inbox. That means your messages as a brand are less likely to be overlooked.

Visual replies

This is one of our favorite new Instagram features for marketers in 2022 that will make you say, “Cool!” Brands can now use visual replies on Instagram Reels. So, instead of being limited to replying to a comment with text, brands can reply with another Reel (hello, heightened connectivity). TikTok offers a similar option. Just another way to increase engagement and allure for your content!

Summary

Spice up your brand’s Instagram presence by playing around with these new Instagram features for marketers in 2022—we know we plan to!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page

McNutt & Partners’ Rebranding Checklist: 10 Places to Change Your Name

The decision to rebrand your business can come as a result of many factors. Whether your business is legally changing shape, or you’re just ready for something new, rebranding can be a great way to attract interest. Assuming your rebrand involves changing the business name, there are a few places where you’ll need to remember to update it. Check out McNutt & Partners’ Rebranding Checklist for 10 places to update your name during a rebrand.

Logo

First and foremost, your rebrand with a name change will involve updating your logo. In addition to your logo reflecting your new name, it may also involve new colors, fonts and designs as well. Your updated logo will be the precursor to several other items on our checklist.

Signage

Now that you’ve got the new logo nailed down, it’s time to update your signage. This could include storefront signs, awnings, roadside signs, front door decals, etc.

It can also include display materials you use for trade shows, pop-up banners and billboards.

Tangibles

In this category, we’re talking any promotional “take-away” items that you use for your business. Think pens, T-shirts, hats, stress balls, USB drives, reusable grocery bags (you get the picture). Anything with your old logo needs to be updated.

Print materials

Have a recurring ad running in a print publication? Don’t forget to create a new version with your updated business name and branding as part of McNutt & Partners’ rebranding checklist.

Brochures, pamphlets and other printed promotional materials also fall into this category.

Your website

Your website may be the star of the show when it comes to your rebrand. Not only can it creatively display all of the aspects of your new look (name, design, colors), but it’s also a quick and convenient way to get the word out.

Depending on your current website URL, you may also opt to change it as a result of your rebrand.

Email

If your website URL changes, your company email addresses likely will as well. Grouped into this category, don’t forget about your email signature, as well as any assets you use for email blast campaigns.

Social media

No need to make new social media pages (unless you just want to). You can rename your existing ones to reflect your new branding. In addition to renaming your pages, however, there are several places on social media where you will need to update your name, including your page usernames, bios and more.

If you’ve got your business listed anywhere on your personal social media (including your LinkedIn resume,) don’t forget to update it there too.

Online listings

We’ve broken this one up into two categories:

Search listings

When we say “search listings,” we mean places like Google, Yelp and Apple Maps, for example. Whether you have claimed it or not, your business likely has a listing in these places, and your new brand name will need to be updated here to avoid confusion. If anything else about your business has changed in your rebrand (location, hours, etc.) remember to update those here as well.

Business/industry websites and database

For this one on McNutt & Partners’ rebranding checklist, think chamber of commerce directories or industry databases where your business might be listed. For example, if you’re in the medical field, you may have a WebMD listing.

Internal materials

Not all of the items that you’ll need to remember to update during your rebrand will be outward-facing. Update your business name and branding on internal materials like your stationery (business cards, letterhead, envelopes), employee handbooks, and brand standard guides, as a few examples.

Legal updates

Often businesses rebrand publicly without changing their legal entity names. If the legal name of your business entity did not change, don’t worry about this one. If it did, however, don’t forget to contact your attorney about all the places you will need to update it, such as business licenses, permits, bank accounts and beyond.

Summary

Do your due diligence when rebranding to avoid confusion for your brand followers while optimizing the effects of your business’ new representation. If you need help, call us!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page

10 Social Media Marketing Mistakes to Stop Making

We all make mistakes. The idea though is to take those mistakes and learn from them in an effort to a) avoid making them in the future and b) do whatever you were doing in more efficient or productive way. You might think that in the casual atmosphere of social media, there are no rules. Wrong! When using the medium for marketing, it’s important to maintain the same level of professionalism as you would concerning any other facet of your brand. These social media marketing mistakes are ones we see businesses make often.

Using your personal page as your “business” page.

Facebook and Instagram designate two different page types for a reason. Using a personal page as your business page not only looks unprofessional, but it also prevents you from taking advantage of the features a business account offers.

Repeating the same copy format on multiple platforms.  

We’ve talked before about why you should optimize copy for the specific social media platform you are writing for. Different social networks do better with different copy treatments. Plus, when you “auto-send” copy from Instagram to Facebook, for example, it can just look messy.

Not using the optimal number of hashtags.

Like copy itself, hashtag treatment varies depending on the platform. Social media experts have long speculated and tested the “optimal” number of hashtags from network to network. While we believe there is no end-all, be-all answer, we do suggest these best practices for hashtags use.

Writing lengthy posts.

With so much information being thrown at social media users, it’s easy for them to lose interest and move on to the next “enticing” thing on their timelines. Writing lengthy posts is one of the social media marketing mistakes to avoid in order to best maintain your followers’ interest.

Displaying an unprofessional profile/cover image.

That picture of you and your spouse and your three kids and your dog? It’s great, but your business’ profile or cover image is not the place for it. (Save it for a post instead!) In almost all instances, we recommend using your logo or other branding mark as your profile photo. It’s just another way for followers to be able to easily recognize you among all the other content they see when scrolling—or when specifically looking for your page.

Not following best practices when it comes to usernames.  

Another among our social media marketing mistakes to avoid involves your page names and usernames. In short, keep them professional, and keep them consistent across platforms. To the first point, make sure your page and usernames are representative of the name of your business. To the second point, if at all possible, make your username match across all platforms where your brand has a presence, for example, Facebook, Twitter and Instagram. This will make it easier for people to find your business on social media.

Being polarizing.

Leave the strong opinions to your personal page. While it is important to share and maintain brand values, use your best judgment as to which topics to share your side on. If you do opt to comment on a potentially polarizing issue on your business’ social media pages, do so knowing that it could affect your page following in the process.

Posting inconsistently.

Don’t let your social media pages collect cobwebs. Consistent posting is the key to engagement; plus, no one wants to go to your business page and see that the last post was “Merry Christmas” from 2018.

How often you post may vary from platform to platform, but creating a schedule (and sticking to it) is one of the best things your brand can do on social media.

Having settings that prevent engagement. 

The point of social media marketing is to have a presence on a digital medium where your clientele is already spending its time. During that time, you want them to engage with you (i.e., like and share your content, comment on your posts, tag you in their posts, etc.)

Make sure your page settings are such that they can do just that. While it might be a good idea to turn on profanity filter settings, for example, you likely do not want to disable comments altogether. Or, as another example, make sure your setting is on that allows others to tag your business page (which only serves to make you visible to more users). After all, social media is all about engagement opportunities.

Not engaging with those who engage with you.

Engagement, engagement, engagement—can we say it one more time? Posting content is only a portion of how your business should be active on social media. Another part is responding to comments and messages on your page, and actively engaging with others’ content as your brand. You wouldn’t ignore your customers in person, so don’t ignore them on social media either. Start a conversation!

Summary

Take it from us—making these social media marketing mistakes will only work against you in the long run! Keep in mind that when you work with us, we are actively watching out for and correcting these offenses on your behalf—and many more!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page

The Case for Offering Online Payments for Your Business

As a business owner, your goal is to present a product or service to the world that makes your customers’ lives easier. Taking that a step further, the way you allow your customers to procure the products or services you are selling can also be an extension of that goal. We’re talking about digital payment options! At McNutt & Partners, we feel the case for offering online payments for your business is a strong one (and not just because we offer it as a service)! Here are a few reasons why.

Customers can pay from anywhere.

“Remote” is a word that we’ve heard more than ever over the past couple of years. And there’s a reason! The ability to do things remotely more often than not makes it easier for all parties involved. Allowing your customers to make payments digitally means they can do so from anywhere in the world—including from the comfort of their own homes.

You’re open 24/7.

Digital payments not only mean “from anywhere,” but also “at any time.” If you offer online payments for your business, you are essentially never closed. That’s because you’re not limited by store or business hours as to when sales transactions can take place.

Customers will appreciate the convenience.

Speaking of making customers’ lives easier, offering them the ability to do business with you remotely will do just that! The option to interact with businesses in this manner has nearly become an expectation in today’s world. Extending your clientele the convenience and efficiency of remote payments is just another way of enhancing the quality of your customer experience.

It’s easy to track.

When processing payments digitally, you automatically have all transaction records saved. Tracking and keeping record of payment times, dates, order statuses and more is made easy when the computer does it for you.

It gives you an opportunity to collect customer contacts.

Similarly, offering online payments for your business means being able to collect customer data. Many online payment options give customers the option to “opt-in” to receive more communications from your business, which helps you build a list of contacts.

Security measures are in place.

Security is made a priority when processing payments online. For example, at McNutt & Partners, our payment partner is held to the highest standards of data security and uses the latest in tokenization and anti-fraud technologies to keep fraudulent payments to a minimum. This ensures your customer’s credit card information is fully protected both in transit and at rest.

It can lead to more sales.

The ease of the online payment process can very well lead to more sales for your business. That’s because people are more inclined to do what’s just a simple click (or few clicks) away. For example, if someone has to go to get in the car and spend time and gas money to purchase a lamp from a store, they may opt to pass on said lamp. But if they can buy the lamp without having to leave where they are, they will likely be more inclined to make the purchase

Experience a faster revenue cycle.

Processing payments remotely can mean you get paid faster. Businesses receive funds earlier than with paper checks due to all of the above factors. Sounds like a win-win!

Summary

Did you know? Among everything our full-service advertising agency offers, we also offer digital payment processing. We can help your brand capture all of these benefits (and more) of offering online payments for your business. Reach out to us today!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page

10 Places to Share Your Blog Online

Your brand has started a blog. Great job! Now, how to get the word out? Posting fresh content to your blog on a consistent schedule is great, but posting and crossing your fingers that people find it is not necessarily our recommendation. Instead, we recommend sharing your blog content in a variety of places across the digital landscape to drive traffic to your website and cultivate a blog following. It’s not hard! Consult this list of places to share your blog online to get started.

Facebook post

Easy and straightforward—sharing your blog in a Facebook post should always be part of your blog sharing routine. Write a quick caption introducing the blog, paste the link, and you’re good to go! You can share it on your business’ Facebook page as well as your personal one.

Facebook group

Supplementary to sharing on a regular Facebook post, share your blogs to any Facebook groups you are a part of in which the topic would be relevant. The benefit here is that groups are topic-specific, so you’ve already narrowed down your audience to individuals who would more likely be interested in your blog content.

LinkedIn post

Format this the same way you would a Facebook post when sharing your blog link. Or, if your blog is not too lengthy, you can share the blog copy directly on the LinkedIn post.

Tweet

Twitter is fast-moving. If you’ve got a blog you want to stay at the top of your profile for a week or so, you can Tweet the blog link and then pin it to the top (this can be done on Facebook and LinkedIn as well).

Instagram story

Links are not clickable in Instagram post copy, but Instagram recently added link sharing in Stories as an option. Since Stories are not subject to Instagram’s content-displaying algorithm, this is a better way to get your blog content seen on the platform.

Pinterest boards

Like Facebook groups, Pinterest is another category-specific platform where you can share content with audiences interested in a particular topic (on Pinterest, these are called Boards). Try pinning the link to your blog to any relevant Pinterest boards.

Email blast

Blast off! Email blasts are another one of the places to share your blog online that we recommend. There are a few options here as well. You can send a monthly email promoting your blog and all the blogs your brand posted that month, if applicable (we do this). Or, you can send out an email blast each time you post a new blog. Trying both and measuring the results can show you which will be most effective for your audience.

Your website

Your blog already lives on your website, but you can also use other areas of your website to promote your blog. For example, if you have a new blog post, you can have a highlight section on your website’s home page that showcases and links to it. As another example, you could have a scroll of recent blogs across the bottom of your home page. All the possibilities!

E-newsletter

Does your business send out a regular e-newsletter? Be sure to include a link to your blog! Highlight individual posts, or keep it general with a link to the blog page.

Individual shares

In addition to these places to share your blog online that cast a wider net, feel free to share each blog individually with colleagues, friends and family. Shoot them the link in a text or email and voila!

Summary

One last note—keep in mind that you can highlight new postswhen checking off these places to share your blog online, or even reshare past topics that are still relevant!

Need help sharing your blog? Or writing your blog? Or anything else in between? Reach out to us!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

10 Eye-Opening Instagram Stats for 2022

Instagram has definitely made its mark on the world since it launched in 2010. Since its inception, the social media staple has made words like “filters,” “stories” and “reels” take on whole new meanings. As it’s integrated into the daily lives of millions of users, these Instagram stats for 2022 bolster its status as a social media goliath that does not plan to back down any time soon.

1) It’s the 4th most-used social media platform.

Any guesses as to which ones beat it out? Facebook, WhatsApp and YouTube claim the top 3 spots when measuring daily active global users. But fourth in line is still pretty impressive, especially when considering that it wins out over popular platforms like TikTok and Snapchat.

2) It’s the 5th-most visited website…in the world.

Whoa—talk about eye-opening! Instagram earns this stat because it’s in the top 10 of websites with the most visits per month globally. In January 2022, it was 5th, according to Semrush, only behind Google, YouTube, Facebook and Wikipedia!

3) It’s the 2nd most-downloaded app in the world.

Continuing these impressive Instagram stats for 2022, worldwide claims to fame keep coming as Instagram was the 2nd most-downloaded app globally at the end of 2021. The number one spot? TikTok.

4) 18– to 34year-olds make up the majority of users.

This is a trend that hasn’t changed much since Instagram’s start, but it’s an important one to note—especially when using Instagram for business. This age group makes up about 60 percent of people looking at Instagram, according to Hootsuite.

5) Fifty-nine percent of adults in the U.S. use Instagram on a daily basis.

Read that again. More than half of adults in the Unites States use Instagram daily. Talk about trending. And at this point of daily use, trend may not even be the right word.

6) Adult users spend about 30 minutes a day on the platform.

What should this stat say to you as a brand? That’s 30 minutes of opportunity to get your content seen, your engagement up and maybe even your products purchasedvia Instagram Shopping.

7) Instagram’s advertising reach grew by 20.5 percent last year.

That’s a big number. The other big news here is that number surpassed Facebook, which only saw a 6.5 percent increase in global advertising reach in 2021.

8) Instagram stories are responsible for a quarter of arevenues.

Timeline posts still reign supreme, but a quarter of total platform ad revenues is nothing to scoff at. To add to these eye-opening Instagram stats for 2022, revenue from Instagram Stories ads is projected to garner about $16 billion this year alone.

9) Ninety percent of users follow at least one business on Instagram.

Are you seeing the trend yet? Instagram is a place for businesses to be.

10) One in two people have used Instagram as a means of discovering new brands.

New brands? To many people, that’s you! Get discovered by new followers by cultivating an attractive presence on Instagram.

Summary

These Instagram stats for 2022 don’t lie! This platform promises extensive opportunity for brands to connect with current and potential clientele. For even more statistics, check out Hootsuite’s “35 Instagram Stats That Matter to Marketers in 2022.”

Make this your year for Instagram mastery. Or, let us do it for you!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

7 Tips for Writing Blog Titles That Will Appeal to Your Audience

They say not to judge a book by its cover. But sometimes that’s all we have time for! The equivalent of judging a book by its cover when it comes to online content is judging a blog by its title. With so much content being thrown at internet users daily, making snap judgments as to whether or not to click on something based on its title is understandable. When it comes to your own blog content, you can craft your headlines in such a way that will make people more inclined to click to learn more. Follow these tips for writing blog titles that will appeal to your audience.

Tell them why they need to click.

An effective blog title should convey both relevancy and usefulness. Why should this person click on this blog? How does it apply to them? Why is it useful to them? What problem does this content solve? Answering these questions off the bat in your title gives people more incentive to click over to your website.

Example: “7 Hairstyles to Try If You’re Stuck in a Hair Rut”

The problem? You’re stuck in a rut with your hair. The solution? Click this blog to find out!

Express a sense of urgency.

Urgency equals clicks. Timeliness is key when writing blog titles. Try using words like “Now,” “Today,” or even a year reference like “In 2022.” These words present a convincing quality to readers that they don’t need to wait to click on this blog—they should do it now.

Example: “Implement These 5 Wellness Hacks for 2022 to Start Living a Better Life Now”

The “2022” indicates the content is fresh. The “start living a better life now” is something that’s hard to walk away from!

Be relatable.

Writing in a conversational tone appeals to internet users, especially when it comes to social media. Craft a blog title that is both personable and appropriate for your intended audience. BuzzFeed does a great job of this.

Example (from BuzzFeed): “38 Products with Before and After Photos That are Pretty *Gasp* Shocking”

You can picture these words (gasp included) coming out of someone’s mouth. Conversational means relatable!

Be clear.

Your blog title offers limited real estate. In fact, search engines like Google count off SEO points for headlines that are too lengthy. You want to provide enough information in your title so that it’s clear as to what the blog is about, but not so much that the message is muddled.

Example: “7 Tips for Writing Blog Titles That Will Appeal to Your Audience”

You don’t want to go much longer than this.

Be personal.

Again, word choice can set the tone when writing blog titles that will appeal to your audience. Use second-person pronouns like “you,” and “your,” to address the reader directly.

Example: “6 Ways You Can Stage Your Home Better to Attract Buyers”

The appearances of “you” and “your” give the title a better chance of connecting with readers.

Keep SEO best practices in mind.  

We’ve already mentioned one of the SEO best practices when it comes to content titles: limiting the length of your headlines. Another is to include your focus key phrase for the content in the title of the blog itself.

Example: “5 Ways for Your Business to Start a Conversation on Social Media”

The length falls in the not too short, not too long range. The key phrase “ways for your business to start a conversation on social media” is included.

Remember: This is your first impression.

For some people scrolling through social media or browsing search engine results, coming across one of your blog titles will be their first interaction with your brand. Keep this in mind as you put time and effort into fashioning engaging headlines.

Now it’s time for you to try. Use all of the tips in this blog to make a great first impression!

Summary

You may have never realized there is a science to writing blog titles, but there is! The goal of this type of content creation is to drive traffic to your website and digital assets. Taking the time to write effective headlines is one way to help do just that!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.