Our Blog

Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

8 Things You Can Learn From Google Analytics

As your customers interact with your digital assets, you likely want to know a little about their activity on your pages—and where they are coming from. That’s where Google Analytics comes in. Google Analytics is a free platform that offers tons of metrics to help you track online activity to your business websites and apps. Here are a few key things you can learn from Google Analytics.

Active users at any given time

Google Analytics provides real time stats across a variety of categories, including the number of current active users at the time you are viewing the data. Other real time stats include page views per minute, page views per second, current active pages, the locations of current active users and more.

Where on the internet users are coming from

How did internet users end up on your website? Google Analytics will tell you. Whether it’s from an organic Google search, paid Google ad, social media site or other referral site, you can pinpoint the number of users coming from these various sources on specific dates and over specified time frames.

Who your users are

Not only does Google Analytics tell you where your users are coming from on the internet, but also where in the world they come from. In addition to geographic location, among the things you can learn from Google Analytics are user age, gender, interests and more.

User behavior

Once users get to your website or app, what are they doing? Learn how much time they’re spending on certain pages, which pages they travel to from other pages within your site, and points of exit (i.e., which pages they are most likely to exit the site from entirely). The user behavior category also tracks sessions by time of day.

How users are visiting your site

Here, we mean mobile vs. desktop vs. tablet. What are the top devices being used to access your site? Google Analytics will give you a comparison, including average session duration in addition to the percentage of users having sessions on certain types of devices.

User retention

How well are you retaining users on your site? In other words, is your website or app content holding their interest and keeping them coming back to view more? Google Analytics data will reveal that and more.

Google Ads campaigns

Ads campaigns is a section of Google Analytics that tells you how well any paid Google ads you have running are performing—if you have linked your Ads account to your Analytics property. Clicks, cost, cost per click, number of users, sessions, bounce rate—this type of data can be useful in determining your ROI for a campaign.

Technical performance

If you’re interested to learn how your websites and apps are performing technically, this is among the things you can learn from Google Analytics. For example, you can search “worst pages by load speed” and discover where you may have issues with page load time. Conversely, you can seek out your pages with faster load times to see what’s working.


These things you can learn from Google Analytics will help better-equip you to make informed decisions about your websites, apps and their content.

Need help getting started with Google Analytics? We’ve got you covered!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

7 Ways to Make Your Business Discoverable on Social Media

Setting up a social media page for your business is step one. But after that, you’ve got to let people know you’re there! Through their “suggested pages to follow” features, some social platforms help you out a little in that regard. However, there are things you can do to make your business more discoverable on social media to your intended audiences.

Choose an identifiable page name.

You may not realize it, but there is a science to the way you should name your business’ social media pages that can affect how easy it is for others to find you.

A few best practices for naming your branded social pages are:

  • Including your business name in the page name
  • Incorporating the business location in the page name
  • Keeping the name consistent across multiple social platforms

Read more about tips for naming your social media pages.

Check your settings.

Your page settings can actually make it harder for others to find your page if you have them set up in a certain way. On Facebook, for example, there are settings for country and age restrictions, whether or not people can message your page privately, and more.

There is also a setting called “Similar Page Suggestions.” When toggled on, Facebook will include your business page when recommending similar pages people might like on a page timeline. (Basically, this is what we were talking about in the intro.)

Bottom line: if you don’t have a legitimate reason for it, then there is no need to restrict anyone from being able to find your business pages—so make sure the page settings reflect that.

Interact regularly as your business page.

Interacting, a.k.a., actually using social media as it was intended, is a great way to make your business discoverable on social media. If people see your page pop up in comments on content they are also seeing, or in a list of likes on a group post, they’ll know it’s there—which is the first step to them actually following it.

Actively seek out relevant content to like, share and comment on to heighten your page visibility!

Post consistently.

An active social media page is a happy social media page. This applies not only to interacting with others’ content, but posting your own—on a consistent basis.

Posting quality content on a regular schedule will help your pages get prioritized by search engines, social media users and the social platforms themselves.

Tag other business pages.

Tagging also helps your business pages’ visibility on social media. If you tag another page, your content could potentially get shown to followers of said page. Tagging another page also makes it more likely that the page you have tagged will engage with your content.

Just be sure that you only tag when relevant—don’t spam other pages with unnecessary tags.

Share your social pages wherever possible.

In your email signature. On a direct mailer. On a sign on the front counter of your office. In the footer of your website. Shout it out to the world that your brand has a presence on social media, and which specific platforms you are on.

Include links to your social pages wherever possible, and display icons for the social networks you are associated with when links are not an option (i.e. print materials).

Run paid ads.

You can run sponsored (paid) ads on social media that serve the sole purpose of “gaining page followers.” These ads are set up in such a way to solicit page likes. Sounds like a very direct way to increase your page prominence!


Making a social media page for your business doesn’t automatically guarantee that your desired clientele will see it. Sometimes it takes a little legwork to make your business discoverable on social media, and these methods can help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

A Closer Look at Our Copywriting Services

You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer look at our copywriting services to give you an idea of all the ways great copywriting supports effective marketing efforts.

Copy is your brand’s voice.

Before we get into our copywriting services, a quick note about how we think of copywriting in a marketing sense. Running a business, you can’t be everywhere, talking to all your clients, at the same time. Copy—whether it exists on a printed or digital format—serves as your brand’s voice when you aren’t there to physically speak on your brand’s behalf.

That being said, you always want your copy to represent you in a professional manner (including online!) You also want your copy to align with your branding, which is the visual representation of your brand’s personality.

Ways we use copywriting in marketing

When referring to our copywriting services, here are a few things we’re talking about!

Social media

This is arguably one of the most important copy-related services that we offer—and for any brand cultivating an online presence. Social media is conversational, and it offers a lot of real estate for written communication.

We write post copy on behalf of our clients, as well as respond to comments and messages. Copywriting here also includes the copy we include on the graphics we post to your social media timelines and stories.

The written post content you share from your business pages on social media can have a huge impact on how potential customers react to you.


From short-form on social media to long-form on blogs, we write it all! Maintaining a blog is a time-consuming endeavor that many business owners would not have the time for without our help.

We write well-researched, search engine-optimized blog copy that coincides with your brand’s voice. The end result gives you loads of fresh content on your website, while providing a useful and entertaining value to your brand followers.


Your website is your little slice of digital real estate where you get to introduce people to your brand—and encourage them to keep coming back for more interactions. The copy on your website serves to describe your business, your products and your services.

Starting from a blank slate can sometimes be intimidating. We see a blank slate and see opportunity! We’ll create copy for your entire website—from bios to about sections and beyond. Or, if your website needs a refresh on its existing copy, we can help with that as well.


Video script? Radio script? We’ve got you covered! Whether someone on your team is reading it or an actor or voice-over artist, we’ll make sure your script says what needs to be said in an easy-to-understand and engaging format.

Print materials

This category encompasses so much when it comes to our copywriting services. Brochures. Pamphlets. Mailers. Newspaper and magazine ads. Flyers. Banners. Need we say more?


Branding means assigning an identity to your business. Many concepts support an overall brand—from the business’ name, to its tagline, to its mission statement. Each of these can benefit from the help of a professional copywriting team—like us!

So much more!

We’ve hit the highlights on some of the copywriting services we offer, but here’s a catch-all for the rest.

  • Email marketing
  • Digital ads
  • Press releases
  • Infographics
  • Apps
  • Product packaging
  • Instruction sheets
  • And anything else you need written!


Our copywriting services exist to help you present your business professionally and personably no matter what medium you’re using to reach out to clientele. Let’s get started!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Out of the Box: The Ideal Size for Instagram Graphics May Be Changing

Since it first hit our smartphones in 2010, Instagram has been known for its imagery. Cultivating perfectly-thought-out Instagram grids has been a goal for influencers, businesses and general Instagram user alike. During that time, many of us have discovered that a great grid is based on perfectly-square graphics. Lately, however, the platform has given some indications that it may be altering its preferred standard size for images. The ideal size for Instagram graphics may be changing—and here’s what you need to know about it.

Hints at a new preferred size

In July 2022, Instagram CEO Adam Mosseri Tweeted a video explaining “a few things we’re working on to make Instagram a better experience.” He goes on to mention the fact that the app is testing a “full-screen version of a Feed” to a select percentage of users.

What this essentially means is content on your Feed would appear in a rectangular format (the shape of your phone) to fill your screen. Mosseri said the “…idea is that a more full-screen experience, not only for videos but for photos, might be more a fun and engaging experience.” He notes that this concept hasn’t been perfected, and it would need to be in order to extend this feature to the Instagram community in its entirety.

Scrolling Instagram now, videos are already appearing in a rectangular format for most users. So, the difference should this new experience be enacted for all users is that photos would also appear rectangularly in the Feed and on the grid.

It’s all about the grid

Backtracking, before we saw Mosseri’s Tweet, we noticed one of our client Instagram grids had already changed over to this new “experience.”

When we format graphics for Instagram, we use a standard square, 1:1 ratio. That way, they perfectly display on a page’s Instagram grid without having any of the information contained in the graphic cut off.

When we saw that this client’s grid had shifted, our square graphics were no longer fitting perfectly in the grid (see examples below).

Grid with square graphics

Grid with rectangular graphics

Getting technical

To break it down further, with the new full-screen experience Mosseri alluded to, the ideal size for Instagram graphics would be a 9:16 ratio. Essentially, that’s a vertical rectangle, not a square like it has been traditionally. Again, the idea is to fill the (smartphone) screen with content, a format that favors a rectangle over a square.

Note: Instagram supports several different size ratios depending on the space within the app where the content is appearing. Here, we are talking about the ideal size for the photos you see when you scroll and grid content as what may be changing.

Aspect ratios everyone should know

Our take

The ideal size for Instagram graphics may be changing—so what do we think about that?

First off, it’s important to note the reason why Instagram may be shifting its layout. Speculation is that Instagram is eyeing changes to prioritize video over still images in an effort to compete with TikTok.

“We see this even if we change nothing,” Mosseri said of the proliferation of video on Instagram. He continued saying it may be best to “lean into that shift while continuing to support photos.”

While we don’t necessarily think formatting photos as rectangles instead of squares will damage the integrity of the content itself or the platform as a whole, we do think there’s a bigger trend to consider here.

The fact that Instagram has always been a photo-based platform is what sets it apart. There is truly nothing else like it—not Facebook, not Twitter, not LinkedIn. If a video-based platform is what users are looking for, then perhaps it is best left to TikTok to do what they do best. We’d hate to see Instagram become a carbon copy of TikTok, straying from the unique identity its crafted over the past decade.


The news that the ideal size for Instagram graphics may be changing is important to note; however, keep in mind that this is still in the testing phase and has only affected a very small percentage of users thus far. In fact, it may never make it out of the testing phase!

We’ll keep an eye on it for you—so be sure to check back with us for updates!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

A Breakdown of Our Branding Services

Running a business is one thing. Cultivating a brand is another. Branding denotes your business’ personality. It’s a visual representation of who your business is and what it stands for. Whether you’re starting from scratch with a new business concept or you’ve been around for a while, it’s important to ask yourself this question. Is your branding accurately representing your business? If the answer is no, or you’re unsure—we can help! Here’s a general breakdown of our branding services.

Creating a brand identity

Think of your brand’s identity like you would a person’s identity. What do they like to do? What are some of their personality traits? What is important to them?

Each of these questions could be applied to brand identity as well. Brand identity exists both tangibly—in the form of physical branding like logos, colors and brand marks. Brand identity is also comprised of intangibles like your brand’s goals, mission and character.

When it comes to our branding services, we’ll help you establish a brand identity that matches the long-term goals you have for your business. This includes creating brand identity necessities like logos, brand marks, aesthetic guidelines, mission statements, taglines and more.

Promoting brand awareness

After we’ve established your brand identity, sharing that identity with the world is the next step in the process. That means getting those tangibles mentioned above in front of eyeballs—ideally those eyeballs belonging to your target customer base.

Brand promotion comes in many, many forms—from maintaining a social media presence, to building your website, to producing and distributing branded materials. Guess what? We’ll help you with all of it!

A real-life example of brand promotion is the trade show. These events solely exist as a means for brands to promote themselves. This happens in a setting surrounded by others in the industry with like-minded consumers all under one roof.

You’ll have a booth or table set up at a trade show, likely with a tablecloth or backdrop featuring your logo and brand colors. You may have some sort of informational banner set up, and you’ll probably have take-away goodies like pens, koozies, stress balls—you get the idea.

While this is a very literal example, promoting brand awareness can also happen in more subtle ways—and on a daily basis. Checking in with a social media post, sending an email with a special offer, responding to an online review—each of these is not only a good marketing practice, but it’s also a drop in the bucket for brand awareness.


Rebranding is exactly what it sounds like. It’s revamping your branding in an effort to better represent your business.

There are different degrees of rebranding—from making small changes to the branding you already have to ditching it completely for a whole new concept. The best course of action in your case will depend on why you’re rebranding. Maybe you’ve outgrown your current branding and it no longer matches your business model. Or maybe you’re targeting a new demographic. Read more about signs it’s time to rebrand.

When it comes to our branding services and rebranding, we’ll work with you to figure out a fresh brand aesthetic that you’re happy with—and that speaks to your customer base.


Branding in the realm of marketing comes across as a vague concept to some, which is why we wanted to clarify exactly what it is—and why it’s helpful. From establishing your brand to renewing your brand, we embrace the opportunity to use our creative processes showcase your business in ways that your customers will connect with.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

7 Things to Know About Instagram Carousel Posts

Sometimes less is more. On Instagram, that may not always be the case! Instagram carousel posts (posts with more than one image or video) are an easy way to promote engagement on your brand’s Instagram page that your followers will love. Here are a few things to know about Instagram carousel posts to get you started!

Instagram carousel posts can have up to 10 photos or videos.

Instagram caps its carousel posts at 10 photos or videos. Posts can have less than 10, but 10 is the max. We like that there’s a limit, because it forces users to curate their content more carefully. For example, whereas on Facebook you can post an album of 50 photos, on Instagram you would have to ask yourself, “Which 10 of these 50 photos will best tell the story?”

Carousels can have a mix of photos and video.

Just to reiterate, carousel posts can include a mix of photos and video. So, your post can be all photos, all videos, or a mix of the two mediums. This gives you options when it comes to how to best present your content.

Filter them all the same, or edit them individually.

When creating an Instagram carousel post, you’ll have the opportunity to add a filter to each photo or video in the carousel. You can select one filter and apply it to all of the images/videos in the carousel, or individually select filters for each photo or video.

The idea is to get people to keep swiping.

One of the reasons carousel posts are so great for brand engagement is they keep people’s attention on the content for longer periods of time. Carousel posts are indicated by dots below the content, showing that there is more to be seen. Users swipe left to scroll through the post—meaning more opportunity for engagement with your brand content.

Carousels can function on Instagram’s mobile app or desktop version.

When using Instagram on desktop, that swipe becomes a click—but the idea is the same.

Instagram’s algorithm likes them.

For the reasons we just described, Instagram’s algorithm favors carousel posts. Because users actively swipe through them, carousels are interactive by nature, which means more time spent on the post and in turn more time spent on the platform overall.

They serve as a space to tell a story.

Perhaps one of our favorite things about Instagram carousel posts is they give you a platform to tell a story. Set up in a sequence format, one graphic naturally leads into the next, and there are tons of creative ways you can use this setup to your advantage in brand and product promotion.

That being said, the order of your images or videos matters! Think about your story’s beginning, middle and end when choosing which graphics go where.


We love an opportunity to get creative, and Instagram carousel posts give us the opportunity to do just that. The fact that they get more than three-times the engagement on average of regular posts? Just an added bonus!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

6 Tips for Selecting Linked Text In Your Digital Copy

Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading about. Did you know though that the particular text you select to represent your link makes a difference? Here we’ll go over some tips for selecting linked text in your digital copy.

What do you mean by linked text?

This is linked text. Linked text is clickable text that takes you to a web link when you click it. In the case of that example, clicking the text takes you to our main McNutt & Partners website.

So, when we talk about selecting linked text, we mean the words you choose to turn into a link. For example, “Check out our blog” is one set of words you could choose to link to your blog. “Click here for our blog” is another example linking to the same destination.

In our tips for selecting linked text in your digital copy, we’ll tell you why the second option is generally a no-no.

Tips for selecting linked text in your digital copy

Choose text that is relevant to where you are linking.

Make sure the text you select accurately describes what you are linking to. For example, “Visit the McNutt & Partners blog!” with a link to our blog makes sense. “Check out our Facebook page!” with a link to the McNutt & Partners blog does not.

Select text that is clear and simple.

Simplicity is key when it comes to choosing your linked text. This will benefit search engines, persons with disabilities using screen readers, and even just the average website visitor.  Link only as much text as you need to describe what you’re linking to and leave off the excess.

Avoid linking “Click here.”

You might be inclined to use “Click here!” as your linked text for everything. However, we recommend avoiding this practice for several reasons:

  • Visitors want to know where a link is taking them, and “Click here” is vague.
  • It adds an extra step to an action. “Click here to read our blog” is more verbose when one could simply say “Read our blog.”
  • Search engines don’t like it. They want to see links that are relevant to your content, and “Click here” gives no indication as to what the content is.
  • It’s an issue for people using screen readers. The screen reader would read out “Click here,” and a person with disabilities may not know where it is telling them to click, or again what content they are clicking to.

Think about both inbound and outbound links.

Inbound links are those links that go to other pages on your website. Outbound links go to pages on other websites. Search engines like a mix of both in your digital content, so long as the content is relevant.

Don’t stuff your copy with too many links.  

Link stuffing is an offense that can knock your SEO points down a few notches. Find a good balance of linked text vs. not, and certainly don’t overdo it on the links in your digital copy.

Double-check your link destinations.

Creating linked text isn’t hard, but we all make mistakes (i.e. typos, broken links, etc.). It’s good practice to double-check to make sure your link destinations are accurate before publishing your content.


Taking advantage of these tips for selecting linked text in your digital copy will benefit your website visitors as well as put you in a better position in terms of SEO.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Things We Like About Facebook’s New Pages Experience

If you have a business page connected to your personal Facebook account, you may have seen a pop-up recently that said “Review Changes to Your Page.” This is referring to Facebook’s continued rollout of its new Pages Experience. Sometimes change can be scary, but in this case, we believe it’s a good one! We’ll point out some of the things we like about Facebook’s new Pages Experience to help you embrace the new interface.

Toggle between your personal page and business page(s) quickly.

Previously, you had to navigate to your business page from your personal profile and trust Facebook to automatically switch you over to allow you to use Facebook as your business page.

Now, the new Pages Experience provides an easy toggle back-and-forth between your personal and business page(s) in the top right next to your notifications icon. With the profile picture displayed to show you which page you’re interacting as at any given time, it’s easy to navigate—especially if you run multiple business pages.

Stay organized and check notifications easily.

Speaking of notifications, another of the things we like about Facebook’s new Pages Experience is it’s easier to stay organized and track notifications for your business page.

Once you’ve toggled over, notifications for your business page appear in the same format as they do for your personal profile. The same goes for your Messenger inbox as well. This prevents business notifications from getting mixed up with your personal ones—and sometimes overlooked.

There’s room for fewer mistakes when engaging as the business page.

Prior to the new Pages Experience, it was somewhat difficult to like, comment on and share content as your business page. Sometimes, you might think you were interacting as your business page, only to accidentally comment as your individual profile, for example.

Now, with the ability to completely and clearly toggle over to your business page, it’s clear when you are interacting with content as that page (rather than your personal profile).

Follow other pages as your business page.

Another benefit to the new Pages Experience is it’s streamlined the process of following other pages (business or personal) as your business page. For example, if you want to follow municipal organizations, non-profits that you support or fellow local businesses—it’s now much easier to do so.

Interact on your business page’s own dedicated news feed.  

Just like your personal profile, content from the pages you follow as your business page appears on the Facebook News Feed. With the new Pages Experience, you have the ability to view and scroll your business page’s own News Feed of content. This consolidates relevant content for your business page to interact with, making it easier to show your support, start conversations and more.


The things we like about Facebook’s new Pages Experience all make it easier to maximize social media use for business. We can’t control what social media giants like Facebook decide to do when they make changes, but luckily in this case we feel that it’s moving in a positive direction.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Do This (Not That) When Using Social Media for Business

Let’s get right to the point: Using social media for business is not the same as using it for your personal life. Too often, we see the line between the two get blurred.

Sure, there are many things—like reacting to posts, engaging with content and sharing content yourself—that are common to both. And we do recommend sharing some personal content to your business pages. However, the type of content that may be appropriate for your personal page is not always appropriate for your business page.

Here are a few examples of what to do vs. not to do when using social media for business.

Do: Post in support of other local businesses.

Support your fellow business neighbors! Give someone a shoutout on your business page, and maybe they will return the favor.

Don’t: Badmouth the competition.  

Talking trash on social media is not a good look for anyone—especially for your business! Keep it classy by avoiding publicly badmouthing the competition (or any other local business, for that matter).

Do: Post about important life events.

Did you or someone on your staff get engaged/married? Had a baby? These significant life events are the types of content that followers love to see from local businesses, if you feel comfortable sharing it.

Don’t: Post about your new boyfriend or girlfriend.

Life milestones are great to share to your business page, but only to a point. For example, don’t post that you and your boyfriend just made it official—save it for your personal page! (Or to text to your friends).

Do: Share positive things happening in your business.

Did your business or a staff member recently earn an accreditation or certification? Are you expanding your brick-and-mortar store or service offerings? These are all positive things that are great to share when using social media for business.

Don’t: Brag.

No one likes a bragger! Confidence is great, but be wary of crossing the line into bragging on your business’ social posts.

Do: Interact on social media the same way you would talk to a customer over the phone or in person.

Talk to customers on social media with the same formality and friendliness as you would in person, over the phone or in an email.

Don’t: Use slang, bad grammar, incorrect punctuation or come across as rude in your responses.

See point above. Just because you’re on social media doesn’t give you an excuse to let all of your manners go out the window!

Do: Post pictures showing faces of yourself and employees.

It’s a proven fact. Posts with faces (of you, your staff, your clients/customers, etc.) get more engagement than those without. People like to see other people!

Don’t: Post inappropriate pictures of yourself and employees.

Sure, that car selfie after an amazing haircut might be fine for your personal page, but let’s keep it there! As for other “inappropriate” content, we don’t need to explain it to you.

Do: Post about causes you care about.

Is there a non-profit your business supports? Volunteer work your staff has done in the community? Statistics show that consumers gravitate toward brands that show their support for causes they are passionate about.

Don’t: Get too overly-political or polarizing.

That being said, we suggest keeping politics out of your business content. Anything that could be polarizing to your followers should be left on the personal side.

Do: Share and interact with content from customers who are talking about you.

Did someone check-in at your business or tag your business page in a post? Take this as an opportunity to interact with them! Share a post in which your business is tagged back to your page, or comment on a check-in, for example.

Don’t: Ignore customer content.

Social media is a two-way street! Don’t miss the opportunity to interact with other users (aka, your customer base).

Do: Respond to all social media reviews.

We believe best practice is to acknowledge all reviews you receive on social media, good or bad. Read more about how we suggest handling a negative review on social media.

Don’t: Start a fight on your review page.

As the blog we linked above suggests, instead of publicly arguing with a negative review in the comments for all to see, invite the reviewer to take the conversation offline instead.


Using social media for business is a must for connecting with your current and future clientele! Follow this list of dos and don’ts to optimize your brand’s social media strategy.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Marketing Metaphors: How Working With an Ad Agency is Like Eating at a Restaurant

We’ve said it before, and we’ll say it again: we love a good metaphor. Well, get ready for another one. We all eat out at restaurants, so why not make a connection to something we’re all familiar with? Today we’re going to explain how working with an ad agency is like eating at a restaurant.

Choosing your restaurant

Step one when it comes to dining out is choosing where you want to go. You consider options that align with your tastes, what you’re craving, where you’ve had a positive experience previously or something you’ve been wanting to try. Maybe you’ve even had recommendations about this restaurant from others. Maybe you just want to try something new.

All of this applies when choosing a marketing agency to work with. Does the agency align with your tastes—aka, your company’s brand culture? Have you seen the agency doing something new that you’d like to try with your marketing?

Getting seated

You’re at the restaurant. Time to evaluate your party’s needs. How many are in your group? Do you prefer a booth or a table? Does anyone need special accommodations like a high chair? Like interacting with the host at a restaurant, a marketing agency will take the pulse of your brand off the bat by doing a preliminary evaluation. This includes assessing various aspects of your company and what it’s all about.

Ordering your drinks

First things first—order a drink! Getting your drink order is the server taking care of your immediate needs first. We do the same when starting work with our clients. For example, if we see a glaring issue with your website or social media accounts, we’ll take care of it. This falls into the category of short-term goals—those items that need more immediate attention.

Looking over the menu

Time to talk strategy. Yes—even when we are actually talking about eating at a restaurant! Will you order an appetizer and an entrée? Or just an appetizer as your entrée? Will you and your spouse order different dishes so you can try more things? These are all questions we ask ourselves to place an order we’ll be happy with.

Working with an ad agency is like eating at a restaurant in this metaphor scenario for a similar reason. When you work with us, we like to talk strategy as well. We’ll help devise a marketing plan based on both your business’ short-term goals (drink order) and long-term goals (the entrée, possibly even stretching into dessert).

Placing your order

Alright, you’ve strategized. Now it’s time to place your order. That’s akin to us helping you put your marketing plan into action. And you know how sometimes you customize your meal at a restaurant? We’ll customize your marketing plan to meet your needs as well!

Checking in

Communicating with your server at a restaurant is important to ensure the best experience possible. So is communicating with your marketing agency. As we work to implement marketing strategies on your behalf, (as your food is cooking) we’ll be sure to check in with you periodically to keep you updated with progress. Conversely, if there’s anything we need to know that could be beneficial to us better serving you, please don’t hesitate to reach out!

Digging in

The food’s here. Time for you to sit back, relax and enjoy your meal! This is the phase in the marketing process where we’ve set your strategies in motion. As a business owner, you might not be sitting back and relaxing, but at least you’ll be able to focus on other tasks related to running your business while we handle things from the marketing side.

Springing for dessert

You know what’s the icing on the cake? Checking some of those long-term marketing goals off the list! And we say why not treat yourself at every meal.

Leaving feedback

After your dining experience, it’s time to assess how it was. Did you enjoy the food? Was the service on point? Would you recommend it to others? After a marketing campaign, it’s time to measure the results. Do the metrics show progress? Did the campaign achieve the goals you set out to achieve? Is there room for improvement? We ask these questions and more to continue making suggestions that will strengthen our clients’ marketing efforts.

And like leaving your server a tip to reflect a job well done—you can always leave us a review!


One part where this metaphor for how working with an ad agency is like eating at a restaurant doesn’t hold up: when you’re done eating, you leave the restaurant. But when you team up with us for marketing, we’re always here!

Bear in mind: there is a point to metaphors like these (besides us getting to use our imaginations). That point is to help you better understand our processes and what you can expect from your experience with us. Talk to you soon!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.