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Check out our insights into the world of media and marketing, along with project spotlights, featured blogs from our client pages and other musings on how to optimize brand recognition in today’s technologically-driven environment.

Social Media Glossary: 20 Terms to Know

Navigating without a guide can get you lost. Similarly, navigating the landscape that is social media without some sort of base knowledge can leave you feeling frustrated and confused. Educating yourself before delving into social media can help you feel more confident in the messages you are wanting to communicate to your audience. This social media glossary—terms defined in our own words—serves to help you do just that!


Admin refers to the “administrator” of a business or group page on Facebook. The admin has the ability to manage all aspects of the page. This includes responding to comments and messages, changing cover and profile art and editing page info.


Your bio on social media, (sometimes called the “About” section) is a short space for you to tell people what you’re about. Like on Instagram, for example, it usually appears at the top of a page’s profile.


Boosting a social media post means paying money to extend that post’s reach to more social media users. A boosted post is essentially a social media ad that you set parameters for to reach an intended audience.

Business Page/Account

For marketing purposes, your business page is where you should focus your attention. A business page or account on social media is a page that represents a brand, whether it is a brick-and-mortar store, ecommerce entity or a service-based industry. On Facebook, you manage business pages via your personal page.


Comments are responses to social media posts that typically appear below the post itself. Anyone who is following a page or personal profile has the ability to comment on that page, unless the admin has restricted commenting.

Cover Art

Moving along in our social media glossary—you can’t forget the cover art. This is the larger, rectangular photo or video that appears at the top of an individual page on Facebook, Twitter and LinkedIn. The cover art serves to give visitors a first impression of your page.

Direct Message

Ever heard someone refer to “DMs” or “PMs”? The abbreviation “DMs” refers to “direct messages.” (“Private messages” for “PMs.”) Unlike a comment, which is shown publicly, direct messages go to a page’s personal inbox. Here, messages can be exchanged between users out of the public eye.


Social media engagement refers to any interaction that users have with a post. Post “likes,” “comments,” and “shares” are all forms of engagement. Page admins have the ability to track engagement to determine which types of posts yield better responses than others.


Denoted by the pound sign (#), a hashtag is used on social media to link to posts that share a common theme. The # is placed before a word or phrase, making the word or phrase clickable (example: #AdvertisingMomentum). Once clicked, the link will take a user to a list of other posts that have been associated with that hashtag.


The simplest form of engagement on social media is “liking” a post. The option to “like” appears differently depending on the platform (for example, “thumbs up” vs. “hearts.”) Liking indicates a range of emotions for a post’s content—approval, support, encouragement, sympathy. In addition to likes, Facebook offers other emotions that users can assign to a post, including “sad,” “angry” and more. Liking and following also refers to a user following a page. Doing so means that the page’s content could appear in your News Feed organically.


A mention on social media is when one uses the “@” symbol to reference another page in a post. For example, if someone were to “mention” McNutt & Partners in an Instagram post, they would type “@mcnuttpartners.” This works the same way on Twitter. On Facebook, the process is referred to as “tagging.”

News Feed

Think of your news feed as your home base. When you log into Facebook, your News Feed is the stream of content that you see immediately. It collects and displays the posts you see from the pages you follow. It’s also where sponsored ads can appear.


Notifications exist to alert you to when there has been any activity on your pages.  You can customize your notifications. On Facebook, for example, you can be alerted to everything from post likes to friends’ birthdays.


Going back to the basics in our social media glossary—posts! A post refers to the content that you share to your social media pages. Posts can come in the form of text, photos, videos, gifs; however, some of these are limited by the platform. For example, Instagram does not allow text-only posts. Posts may also be called something else depending on the platform. On Twitter, posts are called “tweets.”


A social media profile is essentially your social media identity. Your profile encompasses your name (whether it is your name, your business’ name etc.), a profile image, and a handle or username for your page (@McNuttPartners, for example). The way you set up your profile is the way that other social media users will see and interact with you.


When you share on social media, you are taking another page’s post and sharing it to your own. Shares are one of the most effective ways to exponentially increase a post’s visibility. On Twitter, this is called a “retweet.”


Stories are relatively new on the social media scene, but have proliferated in popularity over the past year. A social media story reveals a progression of events in the form of posts—either still photos or videos. Posts made on the stories tab are visible for 24 hours from the time they were posted.


Tagging another social profile on your own content can serve several purposes. The act of tagging is similar to a mention; however, on Facebook it does not appear in the “@McNuttPartners” format, but simply as a hyperlinked “McNutt & Partners.” Tagging other Facebook users in photos they appear in, tagging to call their attention to content, or tagging to just give another page a shout out are all common uses of the function.


If your News Feed is the place that collects and displays everyone else’s content, your timeline is the space where all of your page’s own content appears. On a page’s timeline, social users can see everything that the page has posted in succession. The concept is referred to as “Your Activity” on Instagram and simply “Tweets” on Twitter.


A trending topic is one that experiences a significant surge in popularity on social media in a very short period of time. Trends range from silly to serious—and are typically fleeting by nature. Read more about social media trends.


Phew! If you made it this far down our social media glossary—congrats! You’re well on your way to becoming a social guru (or at least to understanding more than you did before). Still don’t understand? Don’t want to understand? We’ve got you!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

5 Benefits of Using Facebook Groups as Your Business Page

Facebook usage comes with a lot of lingo. Pages, profiles—even pokes! We’ll save the dictionary list of Facebook definitions for another day though. Here we are going to focus on a term called Facebook groups. Specifically, we’re highlighting the benefits of using Facebook groups as your business page.

What is a Facebook group?

Think of a Facebook group as a forum for individual Facebook users and pages to come together to discuss a particular topic. Topics can be anything and everything—from “What’s Happening in Auburn and Opelika” to “Potty Training Support Group” (two real-life Facebook group titles). If you can think of it, there’s probably a Facebook group out there for it.

The main difference between a Facebook group and a Facebook page is that in a group, all users who have joined the group have the ability to post on it. On a Facebook page, on the other hand, users are known as “fans” or “followers,” and only the page admins can post.

There are a few different types of Facebook groups, including “public” (anyone can join and post), “closed” (contents are not visible to non-members) and “secret” (not searchable except to members).

Using Facebook groups as your business page

People often think about joining groups as their personal profiles; however, interacting with groups as your business page has several benefits. Keep in mind as we run through these that these can be achieved either through joining groups that already exist or creating your own groups.

Disclaimer: Group admins are allowed to adjust their settings to either allow or not allow business pages to join. If a group you want to join as your business page is not giving you the option to do so, you can message the admin to request them to change their settings. Otherwise, you can join from your personal profile and interact on behalf of your business.

Back to the benefits of using Facebook groups as your business page…

Automatically access a targeted audience.

When making a Facebook post to your business page’s timeline, you really have no control over whose eyes end up seeing it. This is especially true considering Facebook’s algorithm prioritizes friends and family content over that of businesses. However, by nature of groups catering to more specific topics, you can rest assured that most of the users in that group are members because they are interested in said topic. Thus, your posts in a group are reaching a more targeted audience.

Get seen despite algorithmic barriers.

Along the same lines, using Facebook groups as your business page is a way to have your content seen without Facebook’s algorithm impeding you. What’s posted in a group is visible to all group members and is only sorted by the time it was posted. A post to your business page’s timeline, however, may or may not appear on the timeline of your followers.

Start a conversation.

As we said, you can think of a Facebook group as a forum—because that’s exactly what it is. This provides a perfect opportunity for you to engage with your fellow group members. Pose a question. Start a poll. Ask for recommendations. Facebook offers several built-in features like this that will help you to start a conversation. For example, if you’re a retail shop wondering whether to extend your Sunday hours in a local community group, you could create a poll asking people whether they would shop during said time, “yes,” “no,” or “maybe.”

Stay up-to-date on what’s going on.

Using Facebook groups as your business page is also a way to help you stay connected to current and relevant information—either in your industry or locally, depending on the group. For example, say you’re in a community group, and another member posts about a health fair that’s coming up. The member is inviting local medical professionals to sign up for a booth. If you’re a local chiropractor, you now a) know about the fair that you might not have known about and b) can comment on the post and let people know to see you there.

Or, say you’re a chiropractor and your business page is part of a group called “Chiropractors of the Southeast.” A fellow member posts about a new industry regulation. As a result of being in the group, you learned that new information, and have the ability to talk about it with people in your industry.

Respond to requests for recommendations.

We have done this from our individual profiles on behalf of our clients, but it could work either way. Let’s say you run a business page for an event venue in your area, and you’re a member of a community group in that area. Someone uses Facebook’s recommendations feature to solicit “places in (location) to host a 50th birthday.” You can respond as your business page and let the user know you would be happy to host them. If you’re part of a group that does not allow business pages to join, you can still respond from your personal profile and tag your business page as an option.


If you’re running a Facebook business page, joining or creating groups can be an effective way of further expanding your reach in the social media community in an effort to drive leads to your business. Of course, if you don’t have time or don’t want to do it yourself—that’s where we come in!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

6 Types of Content to Share on Your LinkedIn Page

Scratching your head when staring at your brand’s LinkedIn page? You’re not alone. LinkedIn is a very niche social media platform that in turn requires thoughtfully-curated content. Though it may take some extra effort, developing content specifically for LinkedIn can yield a positive response in the long run. If you’re in need of content to share on your LinkedIn page, here are a few places to get started.


If you’re tired of hearing that video is the content king, sorry. It doesn’t appear to be going away any time soon—and on LinkedIn, that’s no exception. According to LinkedIn itself, the platform’s members spend three times more time watching video ads compared to static content.

Blog insights

Maintaining a blog can help you not only in terms of SEO, but in building credibility with your followers. LinkedIn is the perfect platform on which you should share your industry knowledge. Do so by sharing links to blogs your brand has written with your page followers. In addition to industry knowledge, your blog can also highlight issues you are passionate about and/or give general advice on being a leader in your respective field.

Company updates

Let your company’s LinkedIn page serve as a resource for the latest happenings with your brand. When considering content to share on your LinkedIn page, think about company achievements, product/service upgrades or even information about events your business may be sponsoring. This category of content can come across in the form of blog, video, or just a simple post.


People respond well to numbers, and LinkedIn is an appropriate platform for sharing facts and figures. Instead of sharing a statistic in a text post, try to get creative with it by creating an infographic that displays the numbers, for example. The statistics you share can be from your own internal research, or can be shared from a third party.

Third party content

Speaking of third party content, keep in mind that your LinkedIn page shouldn’t necessarily be all about you, all the time. Found an interesting article that’s relevant to your industry? Share the link on your page. Saw a post from a colleague that’s worth sharing? Go for it!

Company culture

In addition to the hard facts and statistics about your company and industry, your page followers still crave insight into the human side of how your business thrives. Make it a point to highlight those people who are doing great things for your company. Think about traditional employee spotlights, sharing news about your employees or even having them showcase a special project they may be working on.


When selecting content to share on your LinkedIn page, you shouldn’t necessarily rely on the same type of content that you blanket share to your other platforms. Use these tips to be a bit more intentional in your LinkedIn content selection.

Don’t want to deal with your LinkedIn content at all? The McNutt & Partners team can help!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Being Honest in Advertising: The Art of Not Overexaggerating

Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion, promises of practicality and showcases of possible life-benefiting effects. But how much of these appeals are rooted in truth? There’s something to be said for being honest in advertising. However, there’s a fine line between the illusion of honesty that consumers want and the oft exhausting truth that they’d rather ignore.

Types of lies

Despite Federal Trade Commission laws that protect consumers from misleading advertisements, certain types of lies are frequent in advertising.


Arguably the most common type of lying in advertising, omission is when certain information is left out in an effort to showcase only a product or service’s best qualities. In essence, lies of omission are actually truths, but with certain information left out (the drawbacks).


Lies of commission are a more blatant type of lie. Since they’re more difficult for advertisers to defend, they aren’t used as much. For example, telling someone they will become rich and famous if they bought a pair of blue jeans would be a lie of commission, because that’s blatantly not true.


Ads are very comfortable in the exaggeration department. For example, think about a soft drink commercial. It starts with a consumer popping open a can top, and ends with a magical dance party on the moon with that person surrounded by tens of other cool-looking, soda-drinking friends. Obviously this is an exaggeration, but a relatively harmless one.


Minimization acknowledges the non-benefits of a product or service, but opts to downplay them in an effort to cast the product or service in a better light. For example, a waxing product described as causing “slight discomfort” may actually be quite painful. However, advertisers would seek to minimize that fact.


A form of omission, denial involves the absolute refusal to acknowledge potentially destructive aspects of a product or service. Think about tobacco companies before they were required to include warnings on cigarette labels.

How much truth do consumers want?

So, would people rather know the whole truth about everything when it comes to advertisements? Not necessarily. Being honest in advertising does not mean having to lay all the cards on the table. Consumers do not want to be misled, but they still enjoy the fantasy associated with thinking about how a product could better their lives. No, wearing Nikes is not necessarily going to turn you into a pro athlete, but it can be fun to let your mind wander there.

What you don’t want to do when it comes to truth in advertising is make consumers feel as if you are pulling the wool over their eyes. They don’t want to be made to feel stupid or have their intelligence challenged.

For example, say you are advertising a property known for its budget-friendly apartments. They are a good bang for their buck and have excellent customer service backing them, but these are no penthouses or luxury lofts. So don’t describe them as such! Words like “lavish,” “extravagant,” “paradise”—these are all too much of a stretch and could prove insulting to the consumer audience.

Finding the balance

The key is to find positives to point out while staying within the realm of reality. With our budget-friendly apartments, you’ve got one positive right there—cost-effective. Maybe they aren’t the newest or most spacious of apartments, so don’t lie and say they are! Instead, focus on the excellent cost per square footage, the fact that they have been well-maintained, or the long list of neighborhood amenities.

Overexaggeration can negatively affect your brand’s credibility. If you’re having a difficult time pinpointing the positives of a product without excessive exaggeration, you may need to go back to the drawing board and think about it from a new perspective.


Being honest in advertising may seem counterintuitive, but keep in mind that being honest does not require you to overshare. The information you choose to highlight in your marketing efforts is up to you, and when done strategically, can appeal to that niche market that you are after.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Facebook’s Ad Text Rule: How Much Text Is Too Much?

Ever made a paid Facebook post? Ever had your ad rejected due to “too much text?” Facebook’s ad text rule has evolved over the years. The way that advertisers once measured whether their ads had too much text for Facebook’s liking is not the same as it used to be.

Why paid Facebook ads?

Paid Facebook ads are nearly a necessity these days for getting eyes on content that is posted to a business page. In 2018, Facebook announced that its algorithm that determines what content appears in a user’s news feed would be prioritizing that of “friends and family” over businesses. That means unless you have an extreme amount of consistent follower engagement, it wouldn’t be surprising if your organic content got lost in the shuffle. For this reason, we recommend a monthly budget for paid Facebook ads for our clients.

What is Facebook’s Ad Text Rule?

Facebook restricts the amount of text displayed on any graphics posted as ads on its platform. This not only includes calls to action or descriptions overlaid on graphics, but also text-based logos and watermarks. The reason for the restriction? According to the social media giant, research shows its users prefer ads with little to no text.

Marketers were previously told to follow the “20 percent text rule” when it came to ad graphics. The rule stated that advertisers could only cover 20 percent or less of their graphic with text. As a result, Facebook and others developed grid tools that you could use to see whether or not your ad followed the rule. For example:

This graphic, with 60 percent of the image covered with text, violated Facebook’s 20 percent rule. Therefore, it would not be allowed to run at all since it was in violation of Facebook’s ad guidelines.

Facebook introduces a “new solution”

Facebook’s ad text rule no longer relies on the 20 percent grid tool, however. In 2016, Facebook Product Marketing Manager Afsheen Ali was quoted as saying, “We’re shifting to a new solution to improve this experience which allows advertisers more flexibility while still allowing us to maintain an enjoyable experience for people.”

So does that mean that ads can now have more than 20 percent text on an image? Not necessarily. Rather than the black and white rejection of ads with 20 percent or more text, Facebook’s current tool shows ads being placed into one of four categories depending on the amount of text they have. The categories are:

  • OK (Your ad will run normally.)
  • Low (Your ad’s reach may be slightly lower.)
  • Medium (Your ad’s reach may be much lower.)
  • High (Your ad may not run.)

In other words, instead of all out rejecting ads with 20 percent or more text, Facebook now limits ad reach depending on how much text the ad displays.

Here’s the same sample graphic we showed above, but plugged in to Facebook’s current ad text indicator.

Conflicting information

In this instance, Facebook tells us that the amount of text on our ad is in the “OK” category, which supposedly means that our ad will run normally. Keep in mind, this is the same exact graphic that the grid tool told us displayed more than 60 percent of text, which would NOT have been allowed to run at all.

What we have here is some conflicting information regarding Facebook’s ad text rule. The current system tells us it’s OK text-wise. However, we have posted ads that Facebook has told us were “OK” using this system that then failed to run properly.

Best practices

Confusing? Definitely. But the way to ensure that your ad has the most effective reach is to follow a few best practices.

  • Display less text on your graphics. You might be thinking, “duh,” that’s what we just talked about. But really this means since there doesn’t seem to be any definitively stated acceptable proportion, just use your best judgment. Despite that the 20 percent rule may no longer be “the official” ruling, it’s safe to stay that you should not have any more than that amount on your ads.
  • Include more details in your caption copy. With less room for text details on the actual ad graphic, you should rely on your caption space. Include any additional information, disclaimers, contact info, etc. in the caption copy rather than on the ad itself.
  • Limit logo size. Keep in mind that logos and watermarks with text are counted in your text proportion. Try making your logo space smaller to give your ad a better chance of performing successfully.
  • Decrease the contrast between colors. There seems to be some connection Facebook scoring ads to run better when there is less of a contrast between two colors on a graphic. For example, we have had ads that displayed white on black that were not placed in the “OK” category, but when changed to a dark blue/light blue they were approved.


Facebook’s ad text rule can be a bit murky, but following a few best practices seems to do the trick for getting your ads delivered. If Facebook’s research that people respond better to ads with less text is in fact accurate, it could help you to tone down the copy on your ads anyway.

Does all of this make your head spin? Don’t worry, that’s why we’re here!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Social Media Trends: When to Participate, and When to Pass

Trending! It’s a word that has come to mean more than whether bell bottoms are hot or not. By definition, a trending topic is one that experiences a surge in popularity on social media for a limited time. The concept of trending first appeared on Twitter, where hashtags are used to group said trending content. Social media trends now exist on all major social platforms, including Facebook, Instagram and beyond.

More on social media trends

Trends range from the silliest of silly (cue the recent #DollyPartonChallenge) to hard-hitting news topics (#ImpeachmentTrials) and social movements (like #MeToo).  Thus, trends serve to both inform and entertain.

By nature, social media trends are fleeting. What’s trending one week (or one day, or one hour) may be an afterthought by the next. The advantage of their transitory nature is that social media users know that if something is trending, they are abreast of the latest news, fads, etc. The disadvantage is that there’s always something new to take its place, so its benefit doesn’t stick around for long.

Examples of a few famous trending topics include:

  • #BlackLivesMatter
  • #TheDress
  • #IceBucketChallenge
  • #Brexit
  • #WorldCup
  • #HeforShe
  • #GoT

Trending at the time of writing this blog:

  • #EndTheStigma
  • #CoronaVirus
  • #MentalHealth
  • #KobeFarewell

Using trends in marketing

Jumping on trending topics can be a boon for your daily social marketing efforts. Marketers have long used social media trends to connect with followers and join in conversations happening digitally on a global scale. Though the effect of trend participation are often fleeting, the right type of involvement can signal significant reward in the right circumstances.

Sometimes, however, participating in social media trends as a business can end up doing more harm than good. Here’s when to participate in trending topics on social media—and when to pass.

Participate in social media trends:

When content is relevant to your brand.

Is a trending topic particularly relevant to your business? Take advantage of the fact that it is trending by getting in on the conversation. For example, a clothing retailer especially could have capitalized on #TheDress debate.

When it is timely and people are still interested.

If a topic is trending, that means it’s got millions of eyes on it. Don’t miss the opportunity to strike while the iron is hot!

When you can cast your own spin on it while still staying on trend.

If you can get creative while still relating to what’s trending, all the more reason to add it to your social media efforts. People will applaud your ingenuity. Check out our version of the #DollyPartonChallenge.

When you are passionate about the topic.

If there is a social movement happening that your brand is passionate about, then don’t hesitate to let people know why. Just remember to remain professional.

Pass on social media trends:

When the trend is no longer trending.

If you’re late to the game regarding social media trends, it may be best just to let that one go. Posting about a trend past its prime is not a good look.

When the trend is not appropriate.

This is either in general, for your target audience, or for your brand. If your audience won’t understand, won’t care, or worse—won’t think it’s appropriate, you should probably pass on posting about the trending topic.

When you’re repeating what already been done.

If you don’t have a fresh angle to bring to the table, then the social media trend may not be beneficial for you to participate in. Remember, millions of people are posting about it online, so the goal is to curate something that stands out.

When your passion may be too strong.

It’s great to be passionate about what’s going on in the world, but expressing opinions has a time and place—especially in business. If you feel that your passion about a topic could be strong enough to offend your clientele, you may want to rethink jumping on the trend.


Paying attention to social media trends in your marketing efforts can help you appear relevant and informed, while allowing you to join in on a global conversation. Be sure, however, that your timing and type of involvement is appropriate for the brand image you are wanting to portray.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Removing Content From Your Social Media: How It Can Hurt Your Page

Day or night, afternoon or wee hours of the morning, social media is always “on.” As a dynamic form of media, social media has the powerful ability to keep us updated down to the very second on anything and everything that’s happening in the world. Did your neighbor just make a really awesome sandwich? You better believe social media will let you know. Did Harry and Meghan leave the royal family? Yup, that happened, and it was all over social media. As much as we post, sometimes we may have reason to delete items that we have added. That’s OK—in the right circumstance. However, removing content from your social media can and should be avoided if possible.

Using social media to promote offers

We often post content like discounts, deals and special offers to our clients’ social media pages on their behalf, which is great! However, then we’ll sometimes get the request from clients to “take down that post because that offer is no longer running,” for example.

The thing is, removing content from your social media pages is not the same as taking down a billboard or discontinuing a magazine ad. That’s because as an ever-active entity in the digital sphere, social media and its content should continue to build upon itself for your benefit.

Removing content from your social media can hurt your page’s visibility and credibility. Here are a few examples:

Removing content means dismantling what you have built.

Your social media pages are a space for you to continuously build upon previous content. A strong page is one that has layers of posted content and frequent interaction. If you take a post down, you are chipping away at this foundation you have worked to build. This can hurt your page in terms of its visibility because search engines and social media algorithms favor pages that have a history of activity.

Removing content can mean removing engagement.

Engagement on social media can come in the form of a “like,” a “comment” a “click,” a “watch” or even a “share.” All of these actions mean people are interacting with your content, which is what you want. When you take a post down that has engagement, you are also deleting all of the traction that post made.

Removing content can make you appear inactive.

Along the same lines, you don’t want to remove content from your social media pages because doing so erases evidence that you have been active on the pages. If you post three “special offers” to your social media a month and then delete them every month, you have no content on your timeline. It’s as if you didn’t post at all. Inactive pages fall on the lower end of the totem pole in the eyes of the algorithms that motivate whether your page content has a better chance of being seen by the masses.

Removing content can confuse people.

The last thing you want is for people to be confused. If someone shares your content, and then you delete it, they’ll get a “This Content Is No Longer Available” on their page—not desirable. It also may frustrate visitors to your page if they see a post they want to come back to, and it is no longer there. This can lower your page’s credibility.

How to avoid removing content from your social media

Think of your social media timelines and feeds as an ongoing record of activity. If you have a special that you only want to offer for a limited time, then we suggest including expiration dates in the copy or on the graphics of the post. If you don’t have a definite expiration date in mind, you can also use disclaimers such as:

  • “For a limited time”
  • “Subject to availability”
  • “While supplies last”
  • “Limited quantity available”
  • Etc.

Disclaimers like these not only prevent you from having to remove specials or offers from your page that have “expired;” they also instill a sense of urgency in your audience. Even if someone calls or messages you about an offer that is no longer available, you’ve at least made that connection with a potential lead and can offer something else.

Keep in mind—you’ll continue to post content, so the “old” deals you are promoting will get pushed down your timeline as you do so—and in essence simply add to the record of your page activity.


Removing content from your social media is not something you want to make a habit of. If you are posting about a limited time offer, or a product that you expect to run out of quickly, simply let people know that when you post, and you’re covered.

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

There is No Magic Bullet: The Problem with SEO Guarantees

We all want instant gratification. There are some instances, however, when quick results are more of an oxymoron than a standard. One such instance is when it comes to search engine optimization, or, SEO. If you’re a business owner, you’ve likely received emails from “marketing” companies making lofty promises, such as getting you to the top spot in Google. But there’s a problem with SEO guarantees like these. In the reign of Google, there are no guarantees.

Recognizing the false promises.

You know the saying: if it looks too good to be true, it probably is. As a business owner, it’s not uncommon to receive spam emails from proclaimed SEO companies that attempt to reel you in with visions of search ranking grandeur. Look for phrases like this:

  • “Secure the No. 1 spot on Google—guaranteed.”
  • “We work closely with Google to earn high search rankings for our clients.”
  • “I have been checking your search ranking regularly, and you are not in the top 10.”
  • “You are not ranking for your top keywords, and you should be.”
  • “We have a direct tie to Google.”
  • “We are Google-certified to help you with your SEO.”
  • “Bypass Google’s algorithm for search rankings.”

Look familiar? If it seems like spam, 99.9 percent of the time, it is spam—and with SEO guarantees, there’s no exception. Though it may seem like these emails are tailored specifically to your business, you are just one among thousands who will receive identical messaging.

There is no magic bullet.

The problem with SEO guarantees like these is that they are not realistic. Nobody has a direct link to Mr. and Mrs. Google. Nobody has the ability to bypass Google’s algorithm. That’s just simply not the way it works. In reality, there is no magic bullet to achieving SEO success, and anybody who tells you otherwise is either trying to take advantage of you or is misinformed.

Don’t let these ploys fool you. They exist to spark worry and alarm in an effort to get you to spend money on something that will ultimately prove fruitless.

So what can I do to improve my search ranking?

Just because there is no realistic instant guarantee of search ranking success does not mean the power is completely out of your hands. There are plenty of SEO best practices that can put you in a better position to rank highly in search results for your relevant keywords.

These small drops in the bucket can add up over time to help you become more visible in the wide world of the internet; however, it’s not something you can force. Google has the ultimate say-so for search results, and all that those on the outside can do is appeal to Google on as many levels as possible.

Keep in mind—the key here is time. SEO is a long game, and you have to be willing to dedicate the necessary time and effort to it in order to improve.


There’s a problem with SEO guarantees: they’re not credible. Beware of spam emails that make promises they can’t keep. SEO does not happen overnight; rather, it’s an ongoing process that requires multiple best practices put into place in order to see results.

If you don’t have the time to invest in SEO, that’s where we come in. We are happy to invest time on your behalf to put your business in a better position to be seen. All we need to do is start the conversation!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

8 Quick Tips for Writing Google Ads Copy

If you want to ensure that your website has a better chance of displaying in the top spot of a Google search, Google’s text ads, also known as pay-per-click ads, are one great way to do it. In short, these are the results that show up as “sponsored” at the top of a list of search results. With limited character counts, your messaging in the top spotlight and only seconds to grab attention, there is certainly an art to writing Google Ads copy.

Here, we’ll breeze through a couple of quick tips to help you get started.

Follow the format.

Google text ad includes headlines, a URL and descriptions. Headlines are limited to 30 characters each, and descriptions are limited to 90 characters each. In a standard Google text ad, you are allowed two headlines and one description. There are also expanded text ads, which offers up to three headlines and two descriptions.

Identify keywords.

When writing Google Ads copy, it’s critical that you include at least one keyword (aka, key phrase) that is relevant to what people are typing into the search box. For example, if you are advertising “chiropractic care in East Alabama,” then that key phrase should be included in your text ad. This is a phrase that people might naturally type into a search engine in order to prompt your ad to populate.

Be direct.

Google text ads are no place for flowery language or excessive words, especially since you are limited by character counts. It’s best to get directly to the point with what you are offering. Be clear in your messaging and leave no room for confusion. The second people have to try to understand what you’re selling is the second they skip over your ad.

Link to a landing page.

As we said earlier, a Google text ad includes a URL that will lead consumers to a place where they can take action or learn more information about your offers. Rather than sending everyone to your website’s home page, it is best practice to link to a specific landing page for the offer or service you are promoting in that particular ad. If you send someone to your home page, and they can’t immediately find what attracted them to the ad, they will likely stop their pursuit there.

Anticipate the consumer’s end goal.

Think ahead to what the customer ultimately wants. After all, she or he came to the search engine for a reason. Going back to our chiropractic example, using a headline like “Get Help With Back Pain” can be more effective than asking a question, “Are You In Pain?” Theoretically, if a person searched the key phrase “help with back pain,” then it’s already assumed that he or she is in pain—so no need to waste space on the question.

Think mobile-friendly.

The majority people browsing search engines are doing so from mobile devices. Check all your boxes to make sure your Google text ad is mobile-friendly. This includes using location and call extensions so that people can access your assets directly from their devices and making sure the URL you link to is optimized for mobile.

Always include a call to action.

It’s the Golden Rule of most all advertising initiatives, and it applies here as well! Whether it’s “Sign Up,” “Schedule Your Appointment,” “Learn More,” or “Buy Now,” give web users a clear call to action when writing Google Ads copy.

Give them a compelling reason to click.

Otherwise known as a “hook,” present ad viewers with an offer they can’t refuse. Acknowledge what consumers want and tell them how they can get it. Think promos, discounts, limited-time opportunities, offers ending soon. This sense of pledged gratification and urgency should give people a reason to click on your ad.


Google’s text ads are a way you can essentially pay for higher rankings in a Google search based on specified keywords. It’s a more effective way to get seen in search results than relying on organic means, especially if your brand is in its infancy. Using these standards for writing Google Ads copy can make the difference between an ad that appears professional and one that is disregarded as junk.

Need help? McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

Happy New Year: 20 Marketing Goals for 2020

It’s all in the name. The new year is a time for a new perspective on things. Not only did we just start a new year, but we just started a new decade! That means double the excitement for a fresh start. Keep in mind, a fresh start in marketing isn’t about wiping out everything you’re doing currently (especially if it’s working for you). It’s about assessing what you have going on—and making tweaks where necessary. Need some inspiration? Check out these 20 marketing goals for 2020.

Take inventory.

Make it a point at the beginning of the year to take inventory of your current marketing efforts. What are you currently putting effort toward and/or spending money on? You should also take inventory of your digital assets. In other words, make a list of all of your company’s social media pages, websites, email addresses, etc.

Make sure your info is current and accurate.

The start of the year is also a good time to make sure all of the information out there about your brand is current and accurate. Are your hours of operation listed correctly? Are your services up to date? People hold you to what’s on your website, so make sure it’s factual.

Reassess the strategies that are no longer working for you.

Out with the old, as they say! If you are spending time, effort and money on a marketing tactic that is no longer working for you, it may be time to reconsider.

Make small changes.

Rather than completely shed your current strategies that you think could be more effective, try retooling them in a new way. Maybe you need to tweak your messaging, your graphics, your targeted audience—little changes can help!

Clean up your digital assets.

Web pages that lead nowhere, social accounts still boasting holiday décor, portfolios that haven’t been touched in a year—it’s time for some updating! Among our 20 marketing goals for 2020 is to clean up your defunct and out of date digital assets.

Stick to a social media schedule.

If creating a monthly or weekly schedule for your social media efforts has never really been your thing, try it out in 2020! It can not only help you anticipate events and sales opportunities coming up on the calendar, but it can help you to maintain a consistent posting schedule.

Focus on brand consistency.

The public-facing appearance of your brand should be consistent in order to help strengthen brand recognition and loyalty in the eyes of your followers. If you’re using two different versions of a logo, for example, ditch one and use the same one across the board.

Strengthen communication with your brand followers.

Set a 2020 goal to strengthen the lines of communication between you and your current and potential customers. There are a variety of ways you can do this: monthly or weekly email updates, posting more to social media, being better about responding to messages, etc.

Strengthen communication with your agency.

If you work with an agency like McNutt & Partners, another great goal for 2020 is to strengthen communication with members of the agency’s team. Remember, they are there to help you! We would be happy to schedule a standing monthly call, or even just a regular email check-in.

Increase the value you are providing your followers.

What can you do to offer more value to your brand followers? In 2020, making small improvements can lead to big results. Start a blog with tips and tricks, host a weekly Q and A session, or even send a special discount to your loyal customers.

Lock in a new look.

What’s your brand looking like in the New Year? If it’s time for an image refresh, now is a good time to do it. Updating things like your logo, profile pictures, web slider images, etc. can help provide a fresh feel to your overall image.

Focus on brand reputation.

Having people talking positively about your brand in today’s digital landscape is more important now than ever. Make an effort to collect online reviews from your customers in 2020. You can do this via print materials, email follow-ups or even just by asking them directly!

Contribute more to your community.

How active are you in your community? This may be the year for you to get more involved. Being active can range from sponsoring a local sports team or town event to contributing to your respective industry knowledge by hosting webinars or posting to an industry blog.

Engage more with your social media followers.

The success of social media is all about engagement! Invest in efforts to reply to every comment and answer every message you get on social media.

Post more video.

We’ve said it before, and we’ll say it again. Video is king in today’s digital landscape! Posts with video get significantly higher engagement than those without.

Expose the personal side of your brand.

Posts that expose the personal side of your brand also yield higher engagement. This includes employee spotlights, “About Us” features or even just posting about what your staff is doing around the office that day.

Educate yourself.

Take time to stay up-to-date with what’s going on in your industry. Follow relevant blogs, attend conferences, sign up for webinars, or even just flip through a copy of your respective trade magazine when you have time.

Make security a priority.

With the entire world being online, your risk for your assets falling into the wrong hands is higher. To add to our 20 marketing goals for 2020, heighten your digital security in terms of password protection, web security and beyond.

Measure your success.

Analytics allow us to assess the hard numbers when it comes to measuring whether or not a strategy is effective. Pay attention to these numbers to get a better feel for where you are making a dent.

Open yourself to new ideas.

It’s easy to get stuck in your ways. In the new decade, however, open yourself up to new marketing ideas! You never know what trying something new could do for your business.


Even if you just tackle a handful of these 20 marketing goals for 2020, that’s progress in our book! Here’s to achieving great successes in the New Year!

Need help? McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.