Our Blog
Thoughts & insights from McNutt & Partners.
Sometimes less is more. On Instagram, that may not always be the case! Instagram carousel posts (posts with more than one image or video) are an easy way to promote engagement on your brand’s Instagram page that your followers will…
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
If you have a business page connected to your personal Facebook account, you may have seen a pop-up recently that said “Review Changes to Your Page.” This is referring to Facebook’s continued rollout of its new Pages Experience. Sometimes change…
Let’s get right to the point: Using social media for business is not the same as using it for your personal life. Too often, we see the line between the two get blurred. Sure, there are many things—like reacting to…
We’ve said it before, and we’ll say it again: we love a good metaphor. Well, get ready for another one. We all eat out at restaurants, so why not make a connection to something we’re all familiar with? Today we’re…
Video is dominating social media, especially with the booming popularity of video-based platforms like TikTok rising to power during the pandemic. HubSpot recently ranked the top video marketing platforms in 2022, and you might be surprised to find who led…
Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the…
We’ve all been there. You make a great graphic, write some excellent copy and post it on your business’ social pages for all to see. It’s up for a while, getting engagement in the form of likes, comments and shares. …
It’s something we’ve mentioned before: not every social network is right for your business, and that’s OK! But how do you determine if a social platform is proving effective in terms of your marketing efforts? Here, we’ve outlined a few…
Do you know what “QR” stands for when it comes to QR codes? “Quick Response.” That should give you an idea of the intent behind them! They serve to provide users a quick way to access a link via scanning…
QR codes. Whether you’ve consciously paid much attention to them or not, you’ve seen them everywhere. These black-and-white squares can be useful tools to incorporate into your marketing strategy, but only when done so with thought and intention. In other…
Fact: we all operate at different levels of social media knowledge. For some, the word “reels” may conjure thoughts of casting a line into a body of water. For others, it’s a part of their everyday social media routine. Here…