We talk frequently on this blog about various forms of digital advertising, including social media. Today we want to shift the focus to a more traditional—yet still effective—form of marketing: print media. Sometimes there is no substitute for having something tangible to read—whether in-hand in the form of a pamphlet or brochure, or from a distance like a sign or billboard. Here’s a quick overview of our print media services here at McNutt & Partners.
Print ads
Print advertisements are a palpable way of communicating your messaging that can be read, exchanged and referenced time and time again!
Brochures/pamphlets
Takeaway items like brochures, pamphlets and info cards allow you to explain various aspects of your business when you are not there to do so in person. Leaving items like these at relevant locations—your local chamber of commerce, partner businesses, swag bags of an event you’re sponsoring—is an effective strategy for getting the word out about your brand.
Newspaper/magazine
These forms of marketing have been around for a long time—and they’re still relevant today. Your target audience should determine which publication(s) you want your ad to appear in—and we’re happy to help guide you in that regard.
Mailers
Who doesn’t love getting things in the mail? We’ll help you spread the word about your brand by creating engaging mailers that won’t get automatically banished to the junk pile.
Signage
Get seen from all perspectives with carefully-placed signage that speaks to your client base.
Billboards
Look up. That’s the billboard we helped you design, towering over a spot where thousands of cars pass each day. A billboard places your brand in a place you would literally never have access to otherwise.
Storefront
Signage on your storefront can be easily switched out from season to season (or sale to sale) and helps attract passersby to step through your doors. It’s also eye-candy for motorists who may miss your main business sign.
Yard signs
Real estate, lawn care, elections—the implementations for yard signs are numerous, and we’ve worked with them all!
Banners
Sponsoring a sports team and need to be seen from the outfield? Going to a trade show and need to jazz up your booth? Those are just a couple of examples of how we can help your brand shine using carefully-designed and well-placed banners, another of our print media services.
Publications
We’ll compose the material you need in an easy-to-follow format using a combination of thoughtful layout skills, engaging graphic design, personalized copywriting and astute editing.
Product catalogs
Your website may not be the only place you want to showcase your products remotely. We can help you develop a printed product catalog covering all of your offerings.
Niche publications
Does your brand sponsor an annual, quarterly or monthly publication? Provide us the details, and we’ll lay it out for you—cover to cover.
Portfolios
Are you a service-based business, and you’d like to show off your body of work in a professional and easily-consumable format? Our print services have you covered!
Summary
Print advertising comes in many forms, and each one serves a purpose in helping to communicate your intended message to your clientele. Have an idea for a print product that’s not on this list? We’re a full-service agency, which means we can help you with just about anything!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.
