When designing websites, every decision about “what goes where” is a strategic one. While you may think it’s just a matter of throwing copy and photos onto a website page, in reality good designers take multiple factors into account when deciding where to place copy, graphics and more. Here we’re focusing on effective logo placement on your website.
Instill immediate brand recognition.
You want your logo to act as an immediate identifier for people upon arriving to your website. That’s why you should always place it “above the fold”—i.e., in the header or somewhere in the top half of your home page. The idea here is, you don’t want website visitors to have to scroll to know whose website they are on.
Repeat it in the footer.
Both the top of the home page and bottom are solid choices for effective logo placement on your website. That’s because these are often the spots people scroll to for your most critical information—like your hours, location and contact info (all of which typically appear in the footer).
Get creative with logo placement throughout your site.
Beyond the header and footer, logo placement on your website can get creative. Incorporate it into graphics or video. Have subtle hints of it appearing in your backgrounds. Use a favicon in the tab bar. All the possibilities!
Caution: it is possible to overuse your logo on your website.
Have fun with logo placement on your website, but don’t overdo it. You want website visitors to know what brand the site belongs to, but overusing your logo just makes for bad design. This can steer people away from wanting to spend time on your site—or come back at all.
Optimize logo placement for mobile.
In any instance involving website design, you want to make sure its appearance and functionality is optimized for mobile use. Cross check your logo placement on mobile devices like smartphones and tablets to ensure that it appears as it should.
There are alternatives to using your full logo.
While the “main” version of your logo is great, keep in mind that you can incorporate other versions of your logo on your website to mix things up a bit. We don’t mean outdated versions; rather, consider brand marks, icons and more that you’ve incorporated into your brand guidelines.
Remember the point.
Remember, the point here is brand recognition. You want your logo on your website to match where it appears among your other brand assets beyond your website, including social media, print materials, signage and more.
Summary
You may not have previously considered logo placement on your website, but it can make a difference when it comes to a user-friendly site that people will want to frequent and one they click once and forget.
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.
