Running a business is one thing. Cultivating a brand is another. Branding denotes your business’ personality. It’s a visual representation of who your business is and what it stands for. Whether you’re starting from scratch with a new business concept or you’ve been around for a while, it’s important to ask yourself this question. Is your branding accurately representing your business? If the answer is no, or you’re unsure—we can help! Here’s a general breakdown of our branding services.
Creating a brand identity
Think of your brand’s identity like you would a person’s identity. What do they like to do? What are some of their personality traits? What is important to them?
Each of these questions could be applied to brand identity as well. Brand identity exists both tangibly—in the form of physical branding like logos, colors and brand marks. Brand identity is also comprised of intangibles like your brand’s goals, mission and character.
When it comes to our branding services, we’ll help you establish a brand identity that matches the long-term goals you have for your business. This includes creating brand identity necessities like logos, brand marks, aesthetic guidelines, mission statements, taglines and more.
Promoting brand awareness
After we’ve established your brand identity, sharing that identity with the world is the next step in the process. That means getting those tangibles mentioned above in front of eyeballs—ideally those eyeballs belonging to your target customer base.
Brand promotion comes in many, many forms—from maintaining a social media presence, to building your website, to producing and distributing branded materials. Guess what? We’ll help you with all of it!
A real-life example of brand promotion is the trade show. These events solely exist as a means for brands to promote themselves. This happens in a setting surrounded by others in the industry with like-minded consumers all under one roof.
You’ll have a booth or table set up at a trade show, likely with a tablecloth or backdrop featuring your logo and brand colors. You may have some sort of informational banner set up, and you’ll probably have take-away goodies like pens, koozies, stress balls—you get the idea.
While this is a very literal example, promoting brand awareness can also happen in more subtle ways—and on a daily basis. Checking in with a social media post, sending an email with a special offer, responding to an online review—each of these is not only a good marketing practice, but it’s also a drop in the bucket for brand awareness.
Rebranding is exactly what it sounds like. It’s revamping your branding in an effort to better represent your business.
There are different degrees of rebranding—from making small changes to the branding you already have to ditching it completely for a whole new concept. The best course of action in your case will depend on why you’re rebranding. Maybe you’ve outgrown your current branding and it no longer matches your business model. Or maybe you’re targeting a new demographic. Read more about signs it’s time to rebrand.
When it comes to our branding services and rebranding, we’ll work with you to figure out a fresh brand aesthetic that you’re happy with—and that speaks to your customer base.
Branding in the realm of marketing comes across as a vague concept to some, which is why we wanted to clarify exactly what it is—and why it’s helpful. From establishing your brand to renewing your brand, we embrace the opportunity to use our creative processes showcase your business in ways that your customers will connect with.
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.