April 27, 2020 Hanna Selman

Marketing Defined: Facebook Page Roles and What They Mean

Running a Facebook business page is, more often than not, a team effort. That’s why Facebook allows you to assign roles to multiple users—each role hailing its own set of permissions or allowable actions. From full access to a simple advisory role, Facebook roles allow you to control who has access to what in operating your business page. As always, we want to make things as simple as can be! Here’s a quick list of Facebook page roles and what they mean.

Admin

The admin of a Facebook page has full control over all aspects of the page—including editing page info, posting to the page, responding to messages and comments, viewing insights, running ads and posting jobs. This also includes assigning other page roles. The person who creates a Facebook business page automatically becomes an admin of that page. There can be multiple admins assigned to one page.

Editor

A page editor has all of the permissions of an admin except for the ability to manage page roles and settings. Again, there can be multiple editors assigned to one page.

Moderator

This role is exactly how it sounds. It serves to moderate the various forms of interaction from your page followers. A moderator can send messages as the page, respond to and delete comments, remove and ban followers, create ads and view page insights. A moderator cannot create and delete page posts, edit page info or manage page roles.

Advertiser

This one among the six total Facebook page roles is also pretty telling by its name. The advertiser role allows you to create ads, promotions or boosted posts. An advertiser can view insights to track advertising process, view Facebook’s “Page Quality” tab and see who published as the page. Advertisers cannot post/remove content or moderate page interaction.

Analyst

The analyst has the most limited number of allowable actions among Facebook page roles, but the ones it does have are significant. The analyst can view insights, view the “Page Quality” tab and see who has published as the page. This would be a role to assign someone in charge of analyzing which posts/ads are having the most impact.

Jobs Manager

Last one the list—the jobs manager. The jobs manager on a Facebook page has all of the same permissions as an advertiser. Unlike the advertiser, however, the jobs manager can publish and manage jobs and turn on jobs features for a post (in addition to managing ads).

Summary

When it comes time to dole out duties, Facebook page roles help make it easier by allowing you to customize who has control of what in relation to your business’ social media account. Grant access where you want to while minimizing the possibility of errors through limited access where it’s necessary.

Don’t care about Facebook page roles? We’ll handle it!

McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.

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