It’s 2025—we live in a world of technology and digital influence. When creating your brand, using online platforms is vital to reach a large audience. There are many ways to create a successful strategy, including using these digital marketing tools…
With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
If you have a business Facebook page, you’ve probably received one recently. A slew of recent Facebook scams is running rampant as of late, and we’ll let you know how to spot them and what to do about them. What…
You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
Establishing a brand presence on social media is what we’re all about here at McNutt & Partners. But it often begs the question as to whether your brand can have social media without you using it personally. Is it possible…
When you hear the word “audit,” you may think about taxes and finances. But did you know that auditing applies to social media as well? A social media audit helps you assess the status of your social pages while pointing…
If you have a business page connected to your personal Facebook account, you may have seen a pop-up recently that said “Review Changes to Your Page.” This is referring to Facebook’s continued rollout of its new Pages Experience. Sometimes change…
Video is dominating social media, especially with the booming popularity of video-based platforms like TikTok rising to power during the pandemic. HubSpot recently ranked the top video marketing platforms in 2022, and you might be surprised to find who led…
We’ve all been there. You make a great graphic, write some excellent copy and post it on your business’ social pages for all to see. It’s up for a while, getting engagement in the form of likes, comments and shares. …
Identifying marks in your branding allow people to easily identify your business. You’ve most-likely heard of a logo, but what about a brand mark? Here we’ll break down the differences between brand marks vs. logos. Logo Your logo is a…
Your brand has started a blog. Great job! Now, how to get the word out? Posting fresh content to your blog on a consistent schedule is great, but posting and crossing your fingers that people find it is not necessarily…
Ever Googled a business looking for its website, and all that pops up is a Facebook page? Sometimes when establishing a digital presence, business owners may simply create a Facebook page and call it a day. However, we’re here to…