Thoughts & insights from McNutt & Partners.
In the marketing sphere, a rebrand is a way for businesses to realign the public-facing labels associated with their brands to better match the businesses’ internal missions, morals and modes of operation. One very prominent and influential brand in the…
Take a second to read that title again. If you’re in marketing, it’s music to your ears! Link sharing on Instagram stories is now a thing, and we’re singing the platform’s praises for making it a reality. With Instagram only…
Spooky season, meet spooky week. It’s officially the last full week of October, which means it’s time to embrace Halloween in all its spine-tingling glory. Since it’s the one time of year we can acceptably write about things that are…
Instagram stories are known for their fleeting nature. There is a function, however, that allows users to preserve and showcase their stories content. The stories highlights feature on Instagram gives stories content a place to live beyond its 24-hour posting…
When you think about marketing content for your brand, what comes to mind? Explaining the benefits of your product or service. Sharing useful information about your company. Advertising promotions and special offers. All of these are a given, but here’s…
When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…
Last week we talked about the importance of updating your Google My Business listing—and the signs that it’s time to do so. Now it’s time to focus on one of the often-neglected components of your listing: the business description. While…
“Hold on, let me Google the address.” Thirty years ago, this may have sounded alien, but now it’s a phrase that largely dictates how we navigate our world. Your Google My Business listing is a consumer’s roadmap (both literally and…
We may sound like a broken record when it comes to brand consistency—but it truly is one of the most important parts of attracting and maintaining followers. In marketing, the colors you associate your brand with should also stay consistent.…
We’d like to believe that red is red and blue is blue. But unfortunately, that’s not always the case! Color, as true as we think it to be, is subject to both the environment in which it is being displayed—and…
At some point, “digital ads” will start being referred to as just “ads,” the same way that “cell phones” are now just “phones.” We’re not there yet, but social media ads that fall into this digital category are something we…
We all want great photos for our brand websites and social media feeds. A common misconception in our industry is that striking marketing photos can only come from full-blown photoshoots complete with fancy equipment and an expensive photographer. Not true!…