QR codes. Whether you’ve consciously paid much attention to them or not, you’ve seen them everywhere. These black-and-white squares can be useful tools to incorporate into your marketing strategy, but only when done so with thought and intention. In other…
Identifying marks in your branding allow people to easily identify your business. You’ve most-likely heard of a logo, but what about a brand mark? Here we’ll break down the differences between brand marks vs. logos. Logo Your logo is a…
Your brand has style. No, it really does! The aesthetic you cultivate as a brand is critical to identifying your business’ personality and attracting the clientele you want. We’ve previously talked about the importance of keeping your aesthetic consistent as…
The decision to rebrand your business can come as a result of many factors. Whether your business is legally changing shape, or you’re just ready for something new, rebranding can be a great way to attract interest. Assuming your rebrand…
As a business owner, your goal is to present a product or service to the world that makes your customers’ lives easier. Taking that a step further, the way you allow your customers to procure the products or services you…
Ever Googled a business looking for its website, and all that pops up is a Facebook page? Sometimes when establishing a digital presence, business owners may simply create a Facebook page and call it a day. However, we’re here to…
Read that title again. There is a key phrase there that you should focus on. Quality social media content. A successful social media strategy isn’t about just throwing everything that you have against the wall and hoping that it sticks.…
“Hold on, let me Google the address.” Thirty years ago, this may have sounded alien, but now it’s a phrase that largely dictates how we navigate our world. Your Google My Business listing is a consumer’s roadmap (both literally and…
We may sound like a broken record when it comes to brand consistency—but it truly is one of the most important parts of attracting and maintaining followers. In marketing, the colors you associate your brand with should also stay consistent.…